MARKENFELD PODCAST | ON BRAND STRATEGY IN TIMES OF DISRUPTION

🎤 Talking about how MANN+HUMMEL is pioneering solutions for a cleaner, more mobile and sustainable future, navigating the complexities of today's world by embracing agility and customer-centric strategies in not only bringing the Chinese and German automotive market closer together, the role of a CTO and new technologies in transforming business models, plus future visions of smart cities and circular economies.

Welcome to be inspired by the ⁠⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠⁠ by and with ⁠⁠⁠Nadine Hohlfeld⁠⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠⁠).

 #markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #automotive #circulareconomies #Sustainability #Innovation #smartcities #businesstransformation

Set your alert for more insights and follow up for future episodes on Spotify, Apple, Amazon, RTL Group & Co.!

🎤 Talking about how technology and eco-friendly practices are transforming the natural care industry, embracing innovation while maintaining the core values of brands, strategic growth areas in sustainable cosmetics and challenges and opportunities in modern consumer expectations.

Welcome to be inspired by the ⁠⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠⁠ by and with ⁠⁠Nadine Hohlfeld⁠⁠ (Founder, Managing Owner & Brand Consultant at ⁠⁠MARKENFELD | NADINE HOHLFELD⁠⁠).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy #Sustainability #Innovation #NaturalCare #EcoFriendly

Stay tuned for more insights and follow up for future episodes!

🎤 Talking about the role of AI in healthcare innovation, challenges and opportunities in innovative data management, the impact of COVID-19 on digital healthcare, responsible AI and data privacy plus co-creation and stakeholder engagement in healthcare.

Welcome to be inspired by the ⁠MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION⁠ by and with ⁠Nadine Hohlfeld⁠ (Founder, Managing Owner & Brand Consultant at ⁠MARKENFELD | NADINE HOHLFELD⁠).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

🎤 Talking about Zuckerberg's bold vision, innovative media strategies brands should pursue in times of disruption, how meta co-creates with agencies using its own platforms, what new technologies such as AI, chatbots and AI-assisted messaging can do for businesses and the future of agencies.

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

🎤 Taking about sustainable design, how creativity becomes circular, the possibilities of AI within design sprints and how to "create authenticity".

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH ⁠Guido Thiemann (CEO und Co-Founder Pushfire Media GmbH)

🎤 Talking Gen Z:

Die Gen Z liegt zwischen den Millenials und der Generation Alpha. Was zeichnet diese Generation genau aus? Was sind Ihre Hauptmotivationen? Was macht Sie besonders?

🎤 Talking Gen Z Catch Words:From Cultural Fandom, Influencerfire, Murals to Ambient Stunts:

Was verbirgt sich hinter diesem „Pushfire“ an Gen Z Catch Words?

🎤 Talking Contextual Targeting:

Von Nano bis Mega: Wie sollten Unternehmen diesbezüglich am Besten vorgehen? Welche besonderen Potenziale erschliessen sich für die Gen Z?

🎤 Talking TikTok:

Ihr habt eine besondere Beziehung mit dieser Plattform. Auf der einen Seite habt Ihr einen komplett neuen Business Case durch die Plattform entwickelt. Auf der anderen Seite buhlt Ihr aber auch um neue Ad Spendings mit der Marke. Erzähl uns ein bisschen mehr über dieses interessante Spannungsfeld?

Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD)Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation. https://lnkd.in/e8nrRYTk

Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD

#markenfeldpodcast⁠ #onpointwithnadinehohlfeld⁠ #joyfulcreation⁠ ⁠#art⁠ ⁠#technology⁠ ⁠#consulting

🎤 Talking about Korean Skincare made in Germany. The fusion of natural ingredients and high-tech in cosmetics. New consumer demands and the paradox of beauty standards. Sustainability and circular beauty. Building brand awareness and customer engagement plus the future of skincare (Episode is in German).

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

🎤 Taking about smart match-making of forward thinking companies to board ready women and investors to grow companies and careers. How to close the gender gap and provide the basis for startups to take advantage of advisory & governing boards and raise funds faster. How to leverage technology and power a global community.

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy

🎤 Talking about holistic healthcare ecosystems and how innovative technologies such as AI, Predictive intelligence and Gamification enhanced patient & employee experiences from precare to surgery to aftercare. What possibilities and liability issues come with an increased usage of robotics and automation within surgery and what advantages chat bots and smart telemedicine offer within consulting efforts.

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

⁠#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#consulting⁠ ⁠#brandstrategy⁠

🎤 Talking about new trends in the Airline, Telco and Food & Beverage/ Hospitality industries. What impact new technologies and cross-industrial partnerships play in times of disruption. How traditional premium companies such as DO & CO AG manage the digital transformation. How they gain the leading edge in highly competitive markets not only to stay relevant for their existing stakeholders, but also to attract next generations.

Welcome to be inspired by the MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION by and with Nadine Hohlfeld (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD).

#markenfeldpodcast⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#onpointwithnadinehohlfeld⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#joyfulcreation⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠#technology⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠#consulting #brandstrategy