Kristin McFarland introduces Season Four of Market Like a Badass, which focuses on increasing revenue with multi-channel marketing.

In this episode, she is joined by Matt Stumphf, an industry expert and representative of Strike Visuals, our sponsor for Season 4.

Matt shares the background of Strike Visuals and the synergy between the craft beer and cannabis industries.

They also talk about the misconceptions of investing in events and how to leverage digital marketing tactics in your event marketing plans. The conversation covers staffing and engagement at events, prepping for high-converting events, and the Madness in March campaign by Strike Visuals to encourage early planning.

Takeaways

• Create an inviting environment at trade shows to encourage visitors to stay longer and have meaningful conversations.
• Inflatable furniture can be a unique and fun solution for creating a lounge vibe at trade show booths.
• Professional branding is crucial for building confidence and trust with potential customers.
• Collecting customer emails and personalizing marketing efforts leads to better engagement and conversions.

Links

https://www.strikenow.com/

https://www.instagram.com/strikevisual/

https://www.linkedin.com/company/strike-visuals/

Glenda Quesada is the Head Brewer and Co-owner at Dirigo Fermentory in Costa Rica. On this episode, she’s going to share her journey from corporate home brewer in Maine to Head Brewer and business owner in Costa Rica. We cover it all on this episode - from breaking stereotypes and creating more diversity in the beer industry to tips on running a successful restaurant and brewery. Learn more at: Dirigo Fermentory

https://www.instagram.com/dirigofermentory/

On this episode, Kristin sits down with Erik Fletcher, the Founder of Arrowsmith Corporation out of Toronto, Canada. His company helps small and medium-sized businesses in tech, cannabis, and other sectors with a wide range of expertise including marketing, technology, business development, investment advisory, and consulting services. He’s been an entrepreneur for decades and has so much knowledge to offer when it comes to marketing technology.

On this episode, you'll hear from special guest Kelley Usborne Bruce. Kelley is the Founder of CannaMommy and an industry OG. Out of the emerald triangle, Kelley has created a niche brand that empowers and educates moms around the world. She’s got some really cool experiential campaigns hitting the road soon and we share tips and tricks for leveraging field marketing events to grow your fan base.

https://www.cannamommy.org/

https://www.linkedin.com/in/thecannamommy/

On this episode, you'll hear from special guest Lance Lambert. As the Chief Marketing Officer of Grove Bags, he is responsible for overseeing the planning, development and execution of the organization's marketing and advertising initiatives. But he is no stranger to the cannabis industry. This Northern California cancer survivor has been part of the industry and speaking about the plant for a long time, working with well-known brands like The Cannabist, Weedmaps, and so on.

Join us as we guide you through customer journey marketing, strategic alliances, global markets, events, and much more.

Find out more at:

https://grovebags.com/

https://www.linkedin.com/in/lanceclambert/

In this episode, we dive into the captivating world of cannabis marketing with a trailblazing guest, Joe Hodas. Joe is the Chief Marketing Officer of Wana Brands, the largest edible company in North America. Join us as we unravel the secrets behind their remarkable success in the rapidly evolving cannabis industry.

Joe takes us on an insightful journey through the art of multi-channel marketing. Discover how Wana Brands has conquered the art of reaching diverse audiences through multiple platforms, from special events to innovative collaborations.

But that's not all – our conversation delves deep into a cornerstone of their growth strategy: in-store demos. Uncover the magic that happens when customers have the chance to experience these edibles firsthand. From building trust to sparking customer loyalty, these in-store demos have been a pivotal force in expanding Wana Brands' customer base.

This episode will provide you with invaluable insights into the cannabis industry, actionable marketing strategies, and a glimpse into the future of marketing in one of the world's most exciting sectors.

Tune in to learn how Wana Brands continues to lead the way, tantalizing taste buds and sparking connections through strategic marketing and immersive customer experiences.

https://www.wanabrands.com/

https://www.linkedin.com/in/joehodas/

On this episode, we are going to hear from special guest John Richard (JR) Awguagbaka. JR is Founder and CEO of JOTIA Group. JOTIA Group is a B2B Tradeshow and Expo Organizer and their next upcoming event is the Green Label Summit & Expo in Las Vegas. Tune in as we geek out on events and event marketing so our listeners can understand how to make the most out of their event budgets and how to run high-performance events that have a return on investment.

https://www.linkedin.com/in/jrawguagbaka/

https://jotiagroup.com/

On this episode, Kristin recaps the season, provides guest updates, and covers high level learnings from season 2 of Market Like A Badass.

For more details or updates on the launch of Season 3, follow Market Like A Badass on Instagram https://www.instagram.com/marketlikeabadass/

Or, follow Kristin on LinkedIn https://www.linkedin.com/in/kristinmcfarlandprofile/

On this episode, you'll hear from special guest Lauren Miele, owner of Kush Kards and Naughty Kards, the ultimate collection of greeting cards for stoners. Lauren is a badass at social media marketing and is a mastermind when it comes to scaling a business through strategic events.

Find Kush Kards at:

https://www.kushkards.com/

https://www.instagram.com/kushkards/?hl=en

https://www.pinterest.com/kushkards/

On this episode, Kristin McFarland sits down with team member and website guru Nicola Tweed.

Nicola has been on the team since March 2022, helping cannabis and craft beer clients build high performing websites. She also runs her own global business when she’s not helping the agency, delivering badass websites for photography, wedding and other businesses through NT web design and development.

We'll talk about debunking website myths and website best practices for small business owners in the cannabis or craft beer industry.

We cover:

• What’s the best platform for a website?
• The benefits of WordPress for a cannabis or craft beer business
• DIY versus D-I-DON’T - When to do it yourself and when to ask the expert. 
• What’s website maintenance and why should people care about it?
• Why is it important to be intentional with your pages and content for conversion and SEO purposes?
• What does it mean for a website to be optimized for conversions? 

Find Nicola at:

https://nicolatweed.com/

https://www.youtube.com/@NicolaTweed

Resources mentioned:

https://thelifecoachschool.com/podcast/

https://www.denisedt.com/chillpreneur-book