Host Kristin McFarland is a proponent for events, be it live, virtual or hybrid. She has immense industry experience which makes it easy for her to find subject matter experts in event planning. In this episode, Kristin and Karen Lewison, Event Manager at Scaled Agile, sat down to discuss the future of events after facing the impacts of COVID-19. Tune in to learn from Karen’s 25+ years of event experience and hear how her company has pivoted its event strategy to better support and engage their global audience.

• [02:59] Karen’s work with Boulder-based company called Scaled Agile
• [04:17] Breakdown of Agile Methodology and how it helps organizations connect business strategy and execution
• [05:44] The Big Picture - Agile Framework developed by Scaled Agile
• [07:35] How Agile works in events
• [08:35] What are Scaled Agile’s event goals now that live events are coming back?
• [09:20] How to make events more engaging online and build solid community through virtual events
• [11:40] How different event types can create more engagement (Peer Connect Example)
• [13:52] How to manage virtual, hybrid and live events efficiently
• [17:00] Building different events with parallel experiences
• [17:55] Mobile app adoption - Karen recommends specific audience size and tactics for connecting with audiences on mobile apps and devices
• [20:30] How Karen engages a virtual or hybrid audience
• [24:28] Pre record some content to make your online events valuable to the audience and easier to manage for the event coordinator
• [26:22] What needs to be pre recorded versus done live at a virtual event?
• [29:17] On demand content is becoming more available and people hosting virtual events should be hosting that recorded content on demand on their website
• [32:47] What results should marketers be tracking at events? Session surveys, email metrics and beyond.
• [37:19] How to measure the tangibles and intangibles at an event, from branded promo items, content and accessibility to other secrets to create a badass brand experience
• [44:33] Upcoming Scaled Agile events
• [49:38] Why it’s important for YOU to go agile in your business
• [53:05] Resources you can use to go agile (also see platforms mentioned in show notes below)
• [55:51] Learn more at scaledagile.com or scaledagileframework.com
• [57:55] Lightning Round
• [1:00:44] Closing, follow us for more insights or contact us here at The Source Marketing Group.

Asana

Hop.io

Tableau

SAFe

Smartsheets

Trello

Slack

LinkedIn or [email protected]

Scaledagile.com or scaledagileframework.com

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In this episode, Kristin gets steps into the wild world of privacy and security. Kristin interviews Dennis Dayman, Privacy and Security Expert and Maropost CPO. Kristin and Dennis cover the important tips you need to know to protect your business and brand. Listen to this episode to ensure your company information and client trust is protected.

• [00:58] Today’s topic: Privacy and Security - Special Guest Introduction: Dennis Dayman
• [01:57] Tell us more about you.
• [06:18] Dennis’ involvement championing females by supporting Pioneers in Skirts - social impact documentary that aims to advocate the conversations about women in the workplace.
• [12:20] With all of the new data laws popping up across the globe, how can a small business set themselves up to protect their customers and themselves?
• [15:30] Privacy by Design
• [16:14] Would you do to your grandma what you do to a client? Build in a privacy by design process and a privacy impact assessment.
• [18:03] When should privacy become important for a business?
• [21:45] Is there a difference between anti-spam laws and privacy laws?
• [25:00] What to do about Can Spam?
• [26:50] When will the US enact data regulation similar to GDPR?
• [30:38] Security session - how does a small business protect themselves and their client from data theft?
• [31:50] Can a hacker steal information from a Point of Sale Service virtually?
• [33:30] Get your passwords out of an excel sheet!
• [33:48] Why should marketers care about protecting their domain/email from phishing attacks or other threats? How can they go about doing this?
• [38:40] Phishing is a real concern. Do small businesses need security training like big companies?
• [42:40] The iOS14, impact on remarketing, and protecting yourself from third party app tracking
• [45:23] The future of live events - what privacy concerns will businesses face by asking event attendees for proof of vaccination?
• [50:57] How do you protect a remote team from security threats?
• [54:00] Hacks and Facts Lightning Round
• [57:30] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

Eloqua

TunnelBear

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Self-proclaimed beer goddess, business badass, serial entrepreneur, and champion for females - welcome Natalie Jones to our first-ever guest podcast episode. Kristin and Natalie cover a myriad of topics in this episode, from their mutual love for beer, poop jokes, events, marketing, the impact of internships, the value of business coaching, and being the most authentic version of yourself. Enjoy the laughs, the insights, and the spotlight on two entrepreneurs who embody the term Market Like A Badass.

• [01:19] Today, we will cover entrepreneurship, fun runs and beer, and everything in between
• [02:42] Meet Natalie Jones
• [07:45] Breakdown of Natalie’s two businesses - Rocky Mountain Brew Runs and Beer Feelings
• [09:44] Natalie and Kristin dive into the Rocky Mountain Brew Runs brand
• [10:35] How does Natalie incorporate her fun, bubbly personality into her brand while still remaining authentic and professional?
• [11:35] Be the best version of yourself
• [13:57] How Natalie runs her entire Rocky Mountain Brew Runs brand around events
• [16:35] “I sell memories, not stuff”
• [18:52] Badass brand experiences and how to measure success
• [23:40] Beer Feelings deep dive and the importance of niching down
• [29:34] As a CEO juggling multiple priorities, what helps Natalie stay focused on the right marketing channels?
• [30:05] The importance of business coaching
• [31:25] Even better if...
• [38:15] One piece of advice Natalie has for someone wanting to turn their idea into a business
• [41:56] Lightning Round
• [43:00] Odell...be our sponsor?!
• [44:49] Resources from Natalie - head over to beerfeelings.com/badass for special offers for the Market Like A Badass audience
• [46:30] Closing, follow us for more insights or contact us here at The Source Marketing Group.

Asana

https://beerfeelings.com/badass

On this page listeners have the opportunity to unlock a 15% discount on the Summer Beer Feelings Relaxation Kit as well as download a Denver-based trail and brewery map called Ales & Adventures.

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@rockymountainbrewruns 

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It may be over 40 years old, but email is still one of the most important and effective marketing channels. It has a high ROI, can be easily customized, and your customers can access it when it’s convenient for them. Whether you have a kickass email strategy already or you’re starting from scratch, we compiled a list of six mistakes you should avoid to create or maintain a high-performing email program.

• [00:17] Today’s topic: Market like a badass with a results driven plan
• [00:44] Your audience learns differently
• [00:57] Mistake #1 Poor quality lists
• [01:33] Mistake #2 You’re not welcoming new subscribers
• [01:57] Mistake #3 Bad subject lines
• [02:32] Mistake #4 Emails that don’t load well
• [03:02] Mistake #5 Unengaging Content
• [03:49] Mistake #6 Not measuring the results that matter
• [04:26] AOverwhelmed? Let us help!Overwhelmed? Let us help!
• [04:53] If you’re overwhelmed at the thought of executing your email campaign, contact us here at The Source Marketing Group.
• [05:23] Email is one of the most effective marketing channels, but it’s not always easy.

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In this episode, I cover the tips of the iceberg as it relates to how to drive results from your marketing plan. There is no “silver bullet” but there are a lot of best practices that will help you be the most intentional with your marketing spend and drive the conversions for your business. Listen to this episode and learn how you should optimize your marketing plan to drive results. 

• [00:20] Today’s topic: Market like a badass with a results driven plan
• [01:29] Your audience learns differently
• [01:49] Customer Journey Mapping
• [02:14] Example of customer journey experience
• [04:28] How do you track success? What metrics matter?
• [05:29] Report, refine, and optimize for repeatable, predictable results
• [06:29] Know what results you want
• [06:45] Marketing is a dynamic field, always changing due to emerging technology, new platforms, new services, new channels, and new techniques. But those same reasons I mentioned can cause many to be unfocused, overwhelmed, or ineffective 
• [07:08] According to inbound marketing and sales software developer HubSpot, 40 percent of marketers say proving marketing ROI is their top marketing challenge
• [07:31] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

In episode #4, you will hear about the privacy concerns recently raised about Clubhouse for iOS users. You will learn about the breach and why you should assume all conversations are being recorded.

• [00:19] Today’s topic: Privacy experts and journalists worldwide are reeling about the popular audio chatroom Clubhouse after an unidentified user was able to stream audio feeds into their own third-party system
• [01:11] Clubhouse has millions of users, millions of dollars, and very few privacy options
• [02:52] Users of the invitation-only iOS app should assume all conversations are being recorded
• [04:04] Always give users permission for their information to be shared to fight against pervasive tracking
• [04:45] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

Clubhouse

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In episode #3, you will hear about the disruption to Facebook advertising that businesses are facing with the rollout of Apple’s latest iOS 14 update. I’ll cover the changes in measurement, reporting and action items you need to take now to minimize the impact Apple’s update will have on Facebook ad spend.

• [00:24] Today’s topic: Apple’s latest iOS update is going to negatively impact small businesses who are advertising on Facebook and other platforms.
• [02:05] What now?
• [03:22] Here is what’s changing that will impact measurement
• [04:04] Ways to minimize the loss of data
• [04:54] 8 conversion event limits
• [06:17] Retargeting and Reporting
• [06:53] Actions you need to take now
• [09:25] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

Facebook.com

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In episode #1, you will hear about the four tips to keep in mind when hosting a virtual conference. Find out more about choosing the right platform, the benefits of social media integrations, and how to drum up brand engagement. Tune in to hear it all!

For more information, read our blog post at: https://sourcemarketinggroup.com/4-tips-for-hosting-a-virtual-conference/

• [00:18] Today’s topic: Tips for hosting a virtual conference.
• [01:04] Number one: Plan big.
• [01:52] Number two: Choose the right platform.
• [03:11] Number three: The social media angle.
• [03:49] Number four: Targeted Support.
• [05:07] That’s it for today! To stay updated with events, go to www.sourcemarketinggroup.com for more information.

Hopin

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In episode #2, you will hear about the changes in social media trends in 2021. Find out what algorithm changes will impact your social strategy and learn about the trending platforms that are changing the way you engage with your audience. Tune in to learn more!

• [00:19] Today’s topic: Social Media changes in 2021.
• [00:23] Instagram
• [02:08] TikTok
• [03:06] Patreon
• [03:49] Clubhouse
• [05:17] That’s it for today! To stay updated with more marketing tips and tricks, visit marketlikeabadass.media to learn more.

Instagram - @marketlikeabadass

TikTok

Patreon

Clubhouse - @coloradokristin

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