On this episode, you'll hear from special guest Alexandra Palau, Founder and CEO of All About Email Marketing. Alexandra is based is sunny Florida but serves badass brands across the U.S. She’s worked with small, up and coming eCommerce businesses, to Carnival Cruise Lines and fortune 100 companies. She knows how to manage high impact email programs. She is a tremendous wealth of email knowledge and is joining us today to share some seriously badass email tips and tricks for our audience.

Learn how to use email marketing to increase repeat business, build brand loyalty, and increase customer lifetime value.

Connect with Alexandra at https://www.instagram.com/allaboutemailmarketing_/

https://allaboutemailmarketing.com/

On this episode, Kristin sits down with The Canna Diva herself, Tanya Osborne. We are going to talk about empowering women in the cannabis industry. Our special guest today is building community, busting stigmas, and providing women a safe space to be who they are in the cannabis industry.

Connect with Tanya at https://www.linkedin.com/in/tanyaosborne/

Follow The Canna Diva: https://www.linkedin.com/company/the-cannadiva/about/

Follow Women Grow: https://womengrow.com/

On this episode, Kristin welcomes self-proclaimed Chief Personality Officer to the show! Welcome, Danielle Hughes, copywriting badass, workshop facilitator, speaker, and wine lover. We are going to talk about building your personality brand so you can attract the right clients and repel the wrong one’s.

Find Danielle at:

https://morethanwordscopy.com/

https://www.linkedin.com/in/daniellehughes/

On this episode, you'll hear from special guest Rebecca Colett, Founder and CEO of Calyxeum, a cannabis growing and processing company in Detroit, Michigan. Rebecca is supercharging her marketing with grassroots community efforts, giving voice to diversity and inclusion issues in the space, and is fueling the Detroit social equity incubator to empower other minority-owned cannabis businesses succeed!

https://calyxeum.com/

https://www.instagram.com/calyxeum_detroit/

https://www.linkedin.com/in/rebeccacolett/

https://www.linkedin.com/company/calyxeum-catalyst/

On this episode, you'll hear from special guest Sara Betesh, Founder and CEO of Betesh Buying Group. Sara kicks off the episode talking about how people can enter the cannabis industry. Next, you'll learn how cannabis business owners can develop their processes, vendor relationships, and forecasting. Sara also shares how dispensary's can find market voids to know what their consumers want and deliver top notch brand experiences.

Reach out to Sara Betesh, CEO of Betesh Buying Group at [email protected].

Layoffs are impacting employees in cannabis and across other industries. In this episode, Kristin sits down with Rachel Moore to discuss her #RachelForHire campaign, created after she was laid off to attract potential employers and get herself hired. Hear tips and tricks on how to build your own personal brand online so you can position yourself for the position of your dreams. #OpentoWork #RachelForHire

Find and connect with Rachel Moore:

Rachel Moore is @rachelhasthemic everywhere on social media.

Her website is really.social, plus she has a weekly podcast she launched this year called The Really Social Podcast - all of this and more can be yours at her website really.social.

Other Resources:

Hemingway App

• What should we talk about next? Please let us know by emailing [email protected]
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In this episode, Kristin welcomes listeners back to season 2 of the podcast with a special guest and episode. After taking a health hiatus from the podcast in 2022, Kristin opens up about her challenges with mental and physical health. Our special guest Melissa Graziano is a mental health expert and licensed trauma therapist. Kristin and Melissa are going to talk about mental health's impact on business owners and what people can do to avoid burnout, how to conquer imposter syndrome, and how to regulate your nervous system. Listen to this episode for at-home exercises and tips for managing the day-to-day stress that comes with being an entrepreneur.

Find Melissa Graziano on Psychology Today or her website:

https://www.psychologytoday.com/us/therapists/melissa-graziano-fort-collins-co/933114

www.lanternswaycounseling.com

Other Therapy Resources:

www.psychologytoday.com to find a therapist

https://openpathcollective.org/ to find a lower cost therapist

https://www.emdria.org/find-an-emdr-therapist/ to find EMDR therapist

• What should we talk about next? Please let us know by emailing [email protected]
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@marketlikeabadass

Contact us: [email protected]

Follow our podcast on Apple or Spotify!

In our final episode of season one, you will hear about the evolution of digital marketing in 2021, what we have learned so far, and four ways to adapt your marketing strategy to compete in the ever changing digital marketing landscape.

• [00:25] Today’s topic: The evolution of digital marketing this year
• [00:40] The digital revolution in 2021
• [01:12] Instagram is punishing users for posting photos only
• [02:01] Four ways to evolve your digital marketing strategy in 2021
• [02:08] Harness the power of video and leverage the pros to make a positive impression
• [02:42] Predictive analytics, machine learning, industry learning, or AI - whatever you want to call it, it helps you maintain your competitive advantage without a huge investment
• [04:16] Social Media changes we’ve monitored this year and how it impacts your business and marketing plans moving forward
• [05:17] Customer journey and the digitization of brand experiences
• [06:30] You must embrace the digital age to remain competitive
• [06:38] That’s a wrap for season one of Market Like a Badass 
• [07:21] We are launching a beta marketing membership, a monthly membership with no contracts at a low monthly rate to give YOU access to marketing executives, free resources, templates, and badass business advice. Join the Market Like A Badass group to learn more. 
• [07:54] We are coming back in the Fall so make sure you follow us on your favorite streaming platform and please follow us on social media to stay up to date with the launch of season 2. 
• [08:04] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

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In this episode, Kristin brings on former colleague and fellow badass, Laura Clark, to talk about the importance of client events. Laura shares the benefits of hosting client facing events along with tips and tricks on how to plan all the details around a Client Advisory Board. Hear insights on how to grow relationships with your clients, get honest product/service feedback, and truly understand your clients real life experiences with your brand.

• [00:18] Today’s topic: how to host badass client events that help with product or service feedback and growing business relationships
• [01:15] Why are events important for a business?
• [02:29] The types of events you can host for clients and why
• [04:30] Why voice of the customer is important
• [06:07] Where do you start when planning a client event? How do you promote the event, invite people, or know which event type will perform best for your business goals?
• [10:30] How to break through the noise and get more RSVPs
• [13:17] How to work with sales and other internal stakeholders to build a target list for client events
• [16:58] What makes a client a “top user”?
• [17:52] How do you engage partners at events and why is that important? Is it a different format than a client event?
• [22:34] The importance of executives at meetings and events. How to engage c-levels at events and how executives can support events
• [23:55] Tracking and reporting ROI on events to C suite executives to justify your marketing and event spend and tie events back to closed/won business
• [25:22] Event touchpoints have a higher propensity to close. Where you invest budget and which channels are effective always matters when planning events
• [29:51] Why client touchpoints are important and what a business owner should do to be intentional with client events
• [30:30] How do you stay organized with everything from run of show, communications, agenda, transportation, food and beverage, venue, and more?
• [32:30] Keep it consistent with a campaign brief
• [34:00] The importance of working with an event professional. A good event manager will understand all of the potential failures and prepare against that. 
• [36:33] Bad event example, including what can go wrong with poor planning - trouble at movie night. *Link to youtube video of dozens of air mattresses flying across event venue in Colorado :)
• [37:33] Working with an event professional with empathy. Empathy is important because of the ability to anticipate needs of other people at live events.
• [39:00] Knowing roles and goals and engaging event attendees - pre-event planning and training for your internal stakeholders
• [42:15] Top three things Laura has learned along the way including, “The goal is not perfectionism, it’s progress.”
• [45:32] What's the craziest thing that’s happened at an event of yours?
• [48:03] What advice would you give someone looking to scale their event marketing on a tight budget?
• [51:21] Lightning Round
• [53:44] Learn more about and connect with Laura Clark https://www.linkedin.com/in/laurahclark/
• [54:04] Thanks for listening! To stay updated with marketing trends, go to www.sourcemarketinggroup.com/blog for more information.

• What should we talk about next? Please let us know by emailing [email protected]
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In episode #10, you’ll be hearing directly from Kristin on five marketing topics, including the most recent status update regarding iOS14 and the impacts on Facebook advertising, DIY marketing disasters, what to plan for in Q3 now that live events are back with a ferocity, email marketing trends in 2021, and three things Kristin has learned so far this year.

• [00:48]Today’s first topic: Apple’s latest iOS update is impacting small businesses who are advertising on Facebook.
• [03:45] DIY Disasters: marketing expertise matters
• [05:27] While live events are coming back with a ferocity, it’s important to still plan thoroughly and have contingencies in place.
• [06:33] Email Marketing Trends in 2021
• [08:09] 3 things I’ve learned this year
• [09:17] Season one is ending soon
• [09:56] That’s it for today! To stay updated with marketing trends, go to www.sourcemarketinggroup.com for more information.

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