On this episode, we are going to hear from special guest John Richard (JR) Awguagbaka. JR is Founder and CEO of JOTIA Group. JOTIA Group is a B2B Tradeshow and Expo Organizer and their next upcoming event is the Green Label Summit & Expo in Las Vegas. Tune in as we geek out on events and event marketing so our listeners can understand how to make the most out of their event budgets and how to run high-performance events that have a return on investment.

https://www.linkedin.com/in/jrawguagbaka/

https://jotiagroup.com/

On this episode, Kristin recaps the season, provides guest updates, and covers high level learnings from season 2 of Market Like A Badass.

For more details or updates on the launch of Season 3, follow Market Like A Badass on Instagram https://www.instagram.com/marketlikeabadass/

Or, follow Kristin on LinkedIn https://www.linkedin.com/in/kristinmcfarlandprofile/

On this episode, you'll hear from special guest Lauren Miele, owner of Kush Kards and Naughty Kards, the ultimate collection of greeting cards for stoners. Lauren is a badass at social media marketing and is a mastermind when it comes to scaling a business through strategic events.

Find Kush Kards at:

https://www.kushkards.com/

https://www.instagram.com/kushkards/?hl=en

https://www.pinterest.com/kushkards/

On this episode, Kristin McFarland sits down with team member and website guru Nicola Tweed.

Nicola has been on the team since March 2022, helping cannabis and craft beer clients build high performing websites. She also runs her own global business when she’s not helping the agency, delivering badass websites for photography, wedding and other businesses through NT web design and development.

We'll talk about debunking website myths and website best practices for small business owners in the cannabis or craft beer industry.

We cover:

• What’s the best platform for a website?
• The benefits of WordPress for a cannabis or craft beer business
• DIY versus D-I-DON’T - When to do it yourself and when to ask the expert. 
• What’s website maintenance and why should people care about it?
• Why is it important to be intentional with your pages and content for conversion and SEO purposes?
• What does it mean for a website to be optimized for conversions? 

Find Nicola at:

https://nicolatweed.com/

https://www.youtube.com/@NicolaTweed

Resources mentioned:

https://thelifecoachschool.com/podcast/

https://www.denisedt.com/chillpreneur-book

On this episode, you'll hear from special guest Alexandra Palau, Founder and CEO of All About Email Marketing. Alexandra is based is sunny Florida but serves badass brands across the U.S. She’s worked with small, up and coming eCommerce businesses, to Carnival Cruise Lines and fortune 100 companies. She knows how to manage high impact email programs. She is a tremendous wealth of email knowledge and is joining us today to share some seriously badass email tips and tricks for our audience.

Learn how to use email marketing to increase repeat business, build brand loyalty, and increase customer lifetime value.

Connect with Alexandra at https://www.instagram.com/allaboutemailmarketing_/

https://allaboutemailmarketing.com/

On this episode, Kristin sits down with The Canna Diva herself, Tanya Osborne. We are going to talk about empowering women in the cannabis industry. Our special guest today is building community, busting stigmas, and providing women a safe space to be who they are in the cannabis industry.

Connect with Tanya at https://www.linkedin.com/in/tanyaosborne/

Follow The Canna Diva: https://www.linkedin.com/company/the-cannadiva/about/

Follow Women Grow: https://womengrow.com/

On this episode, Kristin welcomes self-proclaimed Chief Personality Officer to the show! Welcome, Danielle Hughes, copywriting badass, workshop facilitator, speaker, and wine lover. We are going to talk about building your personality brand so you can attract the right clients and repel the wrong one’s.

Find Danielle at:

https://morethanwordscopy.com/

https://www.linkedin.com/in/daniellehughes/

On this episode, you'll hear from special guest Rebecca Colett, Founder and CEO of Calyxeum, a cannabis growing and processing company in Detroit, Michigan. Rebecca is supercharging her marketing with grassroots community efforts, giving voice to diversity and inclusion issues in the space, and is fueling the Detroit social equity incubator to empower other minority-owned cannabis businesses succeed!

https://calyxeum.com/

https://www.instagram.com/calyxeum_detroit/

https://www.linkedin.com/in/rebeccacolett/

https://www.linkedin.com/company/calyxeum-catalyst/

On this episode, you'll hear from special guest Sara Betesh, Founder and CEO of Betesh Buying Group. Sara kicks off the episode talking about how people can enter the cannabis industry. Next, you'll learn how cannabis business owners can develop their processes, vendor relationships, and forecasting. Sara also shares how dispensary's can find market voids to know what their consumers want and deliver top notch brand experiences.

Reach out to Sara Betesh, CEO of Betesh Buying Group at [email protected].

Layoffs are impacting employees in cannabis and across other industries. In this episode, Kristin sits down with Rachel Moore to discuss her #RachelForHire campaign, created after she was laid off to attract potential employers and get herself hired. Hear tips and tricks on how to build your own personal brand online so you can position yourself for the position of your dreams. #OpentoWork #RachelForHire

Find and connect with Rachel Moore:

Rachel Moore is @rachelhasthemic everywhere on social media.

Her website is really.social, plus she has a weekly podcast she launched this year called The Really Social Podcast - all of this and more can be yours at her website really.social.

Other Resources:

Hemingway App

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