A few notes from the Live Chat:

From Mira Rao:

They are also paying you attention in the beginning before they pay you money

From Jason Schneider

Read an interesting article on ‘the attention economy'

So you have your market = has paid you… next ring is your potential market = they follow you… and then a wider potential market = people who could be in your audience with similar interests?

I don’t have the actual article but its an entire field with books etc.. Here's the wikipedia.

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