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Hello, and welcome to another episode of the 'Market YOU First' Podcast. I'm your host, Wes Wyatt, and today we're diving deep into the core philosophy that drives this show: Market YOU First! You've heard me say, 'I coach clients to sell themselves, NOT what they sell.' Today, we're going to unpack what that means.

Alright, so why 'Market YOU First?' Let's get into it. Today, people are absolutely inundated with products, services, and advertisements. You've got a split second to catch someone's attention. So, how do you make your pitch memorable? Simple. You start with the most unique feature of your offering: YOU. That's right, nobody else can be you, and that's your ultimate edge in the marketplace.

Authenticity is currency. I recently had the opportunity to fly out to Sacramento and meet up with Living Legend and the author of the book series, 'The Closers' - Ben Gay III (Connect and ENGAGE with him on LinkedIn!). During our conversations - I discovered he'd coined a phrase I and thousands of other salespeople and marketers have been saying for years. "People do business with those they know, like, and trust."  When people believe in you, they naturally become interested in what you're selling. I'm not saying the product or service doesn't matter; it does. But the point is people are more likely to trust a brand or buy a product when they feel connected to the person behind it. Your personality, your values, your story—these are not just icing on the cake; they're integral ingredients that make the cake worth eating.

So, the key takeaway is that before you go about marketing your products, services, or whatever else, invest time in marketing YOU. Your audience needs to know who you are, what you stand for, and why you do what you do. And that's what this podcast series is all about. We will explore different strategies, hear from experts, and get into the nitty-gritty of how to effectively 'Market YOU First.'

Have a DYNAMITE 🧨 day!

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I recently saw a post by Harry Spaight with the statement,  "Everything that happens is neutral. We choose how we are going to react."

Walter Bradford Cannon is credited with the reactions of Fight, Flight, or Freeze.  

1. Fight: This involves a response where the individual confronts the situation head-on and takes aggressive action to overcome or resolve it. This reaction can be physical, emotional, or mental.
2. Flight: This response involves avoiding or escaping the situation. This can be done through physical or mental means, such as fleeing from a threatening situation or mentally blocking out a difficult problem.
3. Freeze: This reaction involves becoming immobile or paralyzed in response to a situation. This can be a physical response, such as "deer in headlights," or a mental response, such as feeling stuck and unable to take action.

Which one do you usually fall into?   You more than likely take the same path for most situations that occur, but if you're not sure - there are evaluations like DISC that will give you a peek into your behavior.

Also, keep in mind that not all situations are the same.  For instance, the way you behave 99% of the time might change if someone was pointing a loaded gun at you.  Other factors that could play into the mix are temperature, financial situation, mood, and urgency - to name a few.  Because of this, there are innumerable combinations of reactions that could occur.

Hopefully, most of us will avoid the Flight and Freeze - but how we react within Fight is what what we're concerned with.

With all of the above considered - I want to go back to Harry's statement about everything being neutral.  So many things in life are out of our control.  Barring the factors mentioned above - wouldn't it be nice to be firmly in control of your reactions?
 
Let me give you an example of something from my childhood.  A family friend of ours had just purchased a new bass boat.  His son and I took it out one afternoon - and while zigging and zagging in it, the seat I was on snapped off at the base.  Had we been on a river that led out of the state - we would have cut ties and been gone!  Instead, we had to go back to the dock and explain why the brand-new boat was damaged.  We showed his dad what happened, and he loudly asked, "DID YOU BREAK IT ON PURPOSE?!?"  Scared to death, we answered no.  He shrugged and said, "OK."  I KNOW at that moment he probably wanted to strangle both of us and fill the air with a lovely variety of swear words - but he didn't.

I'm not suggesting you go completely zen with every situation you encounter.  But

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Part of the Market YOU First Mentality is knowing your worth and NOT giving people discounts on it!

I recently had someone repeatedly reach out to me and a business partner wanting to connect.  My business partner spoke to them first, so I knew they weren't a BOT or someone with an ulterior motive like talking about Cryptocurrency Mining or their Billionaire Uncle that needs a contact in the U.S. to accept millions of dollars.

For the record, I'm not trying to come off as holier than thou, guilty of never having missed an appointment, or someone should feel lucky getting to talk with me.   This person repeatedly badgered me about engaging.  

I messaged them the first time so they'd know I was in the room ready to go (1:50p for a 2:00p Meeting).  They responded by saying, "Sorry for the late notice, is it possible to reschedule? I’m unexpectedly running errands."  Unexpectedly?

After they'd badgered me, I was NOT happy, as I'd stayed home and hadn't done anything to meet with them.  Reluctantly - I later agreed to reschedule.  After all - life happens, right?!?

I rescheduled for the following Wednesday.  They confirm and say, "That works."  I jokingly (Not really) respond, "NO errands this time!"  To which they respond, "I’ll be home!"  Later that afternoon, I got the message, "Does Tuesday work for you? I just remembered a webinar I had told the organizer I’d be part of."  Thinking, here we go AGAIN - I went against my better judgment but agreed.

That brings us to today (A.K.A., the Tuesday THEY requested).  I'm sitting and waiting from 1:50 to 2:05p - twiddling my thumbs!  I messaged them and said, "OK, name - I tried!  You CLEARLY don't respect my time and/or want to engage.  Have a DYNAMITE day!"  They respond, "I apologize.  I lost track of time."

Sorry, but there are FAR too many things available to us these days to forget an appointment.  It's simply UNACCEPTABLE!

So if you're doing this - STOP IT!  Instead - adopt the attitude, "Unless you're early - you're LATE!"  Even more importantly - put VALUE on your time and stop discounting it!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Have you ever heard someone use the phrase, 

My son recently reminded me of this while discussing the use of turn signals.   After he scolded me for not using one alone at a turn - I replied, there's nobody here to see it.  That's when he unloaded that phrase I'd used on him dozens of times.

I bring it up because POSITIVE consistency is so important!

I do another podcast entitled Warehouse Safety Tips.  Our last episode marked 161 weeks in a row.  Yet my last post here was over a month ago.  And that brings us to the second item of importance - treating yourself as a client.

Why do you think I've never missed a week of Warehouse Safety Tips?  I'd NEVER purposely let down a client like that.  Yet I'd do it to myself? 

If you're doing this - stop immediately!  Treat yourself like you would a client - and watch the magic happen! 

Make room for YOUR time blocks - and be sure to complete them consistently.  

Have a DYNAMITE 🧨 day!

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 "A candle loses nothing by lighting another candle."

This quote by James Keller is something I'd love you to interalize today!

Here on the Market YOU First Podcast - we encourage people to do precisely what the name implies.  While doing so, you don't have to focus on yourself alone.  Be sure to give credit and kudos when due!

Sometimes people need to know that the things they're doing make a difference.  Don't confuse that with recognition.  Think of it as an echo.  If you yelled into a well or valley and didn't hear an echo back - you wouldn't keep yelling to hear one.   

I was having a video conversation a few days ago with a marketer and let them know a training they'd done a while back was great.  They seemed surprised that I was aware of it - and the next day they started promoting it again.  How cool is that?

Did I lose anything from giving them this compliment?  NOPE!  I'd even argue that instead of taking away anything, it actually made BOTH of us feel good!

On a completely different angle, credit and kudos provided at the right time just might be the thing someone desparately needed to hear.  In a world where people rant and rave about what they don't like - be someone that raises people up and points out the things that are awesome!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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A couple of months ago - some issues I was experiencing caused me to do a 180 with my diet and exercise routine.  A better way to explain it would be - I realized if I didn't start on my way to being healthy, I might not be around.

We've all heard the saying, "Garbage In, Garbage Out," for our diets.  But we may not have heard the saying: "If You're Not Moving, You're Dying," for our bodies.  

When you're lethargic and sedimentary - your body loses.  This is just a small list of the things that can occur when you choose to stop moving:

• Inflammation.
• Increased chances of high cholesterol and/or blood pressure, diabetes, certain cancers, poor blood circulation, strokes, and heart attacks. 
• Lower metabolism.
• You'll experience fewer calories burnt.  Couple this with a poor diet, and weight gain - even obesity - is likely to follow.
• Loss of endurance and strength.
• Weak Bones.
• Compromised immune system.
• And much more!

Try to implement a few or all of these simple steps:

• Try to stand and stretch at least once every hour.
• Work exercise into your daily routine.
• Limit the amount of sitting you do.
• Don't take the easy way out.  Take stairs as opposed to elevators.  Park further away as opposed to looking for the closest spot.  
• Pay attention to what you're putting into your body.  Eat for fuel - not fun.

The idea of retiring sounds fun to someone who dislikes their job.  But, when you think about how many people take a turn for the worst after retiring - it doesn't seem as appealing.  Instead - find something you love to do and keep moving!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Have you ever heard someone say - "We don't have enough money to have kids.", "It's not the right time to buy a house.",  or "I'll go back to school next year."?

Spoiler Alert - for an overwhelming percentage of people, waiting for the 'right' time is code, for it will never happen.

I preach about working within a 'New YOU Day' rather than the concept of resolutions on New Year's Day.  Why?  First - it puts YOU in front.  Second - it allows for an INSTANT reset if you foul up. 

Another Spoiler Alert - you're gonna foul up!

Do yourself a favor and realize something right this moment.  Someday isn't a day of the week.  If you want to change your life, you must act RIGHT NOW!  NOT tomorrow, Monday, after the holidays, or whatever other roadblock you throw in front of your goals.  RIGHT NOW is the only option!

Last Spoiler Alert - STOP thinking you're going to get a tomorrow!  We're not promised the next second, let alone the next day.  Why would you risk putting off something you want or need to start? 

I know you have something you've wanted to start!  START IT!  Break free of whatever is holding you back - and DO IT!  You got this!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Several years ago - PetaPixel had an article based on a picture of a crowd that went viral.  The reason it went viral was almost everyone in the shot had mobile phones in their hands except one older lady.  She seemed perfectly content simply enjoying the moment and living in the now - rather than attempting to digitally capture the moment.   I've included a link to the post in the Episode Description if you'd like to see it.

PetaPixel | Woman Spotted Without Phone Camera Out, Is Now an Internet Sensation

Every couple of years - we visit Hocking Hills State Park.  As the name implies - it's a very hilly area of Ohio and cell coverage can be spotty at best.  If you're looking to get off the grid and relax for a few days - it's an ideal place to stay because it forces you to live in the now without all the gadgets.

I bring all this up because something out of the ordinary happened to me yesterday.  I arrived at the gym and realized I didn't have my watch.  This isn't important because of time (I DO know how to read a clock) - but because I wasn't going to be able to track my workout.  After all - if you don't track it, it didn't happen.  Right?  In case you didn't catch it - I'm absolutely being sarcastic.  However,  I DID entertain the idea of turning around and getting it.  Then I come to my senses and realized I'm working on ME - not a log of workouts.  Sure - my steps and circles wouldn't be closed for the day, but I'd still have the satisfaction of knowing I'd put in the work.

I scratch my head when I see people doing something nice and documenting it.  Primarily because A LOT of them are staged, but mainly because it takes away from why you're doing it in the first place.  And although recording and posting workouts aren't the same - they both straddle the "LOOK AT ME!" line.

Keeping the "Market YOU First" concept in mind - don't be afraid to live in the now and do things that only you know about.  Believe me - there's NO lack of information being logged in out there.  If you miss a moment on the grid - the world WILL continue to spin!

Have a DYNAMITE 🧨 day!

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John D. Rockefeller said, "I would rather earn 1% off 100 people's efforts than 100% of my own efforts."

In a world of Unemployment Benefits, Stimulus Checks, and Loan Paybacks - wouldn't you prefer to create your OWN wealth? You CAN do it!

Something you know and/or are passionate about can be made into a product. And you can get affiliates to market it FOR you!

In Network Marketing - everyone you share your product or service with that goes out and does the same - makes you money.

In insurance and real estate - when you add people to your team, you benefit from every deal they write.

And the examples go on and on and on!

Don't listen to the news and naysayers! We live in a country of HUGE opportunity! You just gotta hustle to make it happen!

Backbone beats Wishbone 8 days a week!

Now - GET HUSTLIN'!

Have a DYNAMITE 🧨 day!

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At this time of year - everyone's putting up pictures of their children's first day of school or college.  In addition - pics from the past are popping up across social media platforms.

You look at these pics and ask yourself, "Where does the time go?!?"

Without going into a bunch of details (Much of which you'd be completely uninterested in) - I've been CRAZY busy!   In this rush of craziness - I noticed it had been over a month since I'd done a new podcast.

Again, I ask myself, "Where does the time go?!?"

One thing that has been holding my time is getting used to a new health routine.  Not only am I not allowed to have my beloved dark friend - the coffee bean, but I'm also on a very restrictive diet.  And as with most health routines - I'm also introducing more physical conditioning into the mix. 

Creating new routines, finding the time to do them, and most importantly, doing them can be quite a task!  Whether it's a new health routine or getting out regular podcast episodes - you have to make the time and follow through!

Benjamin Franklin is one of my favorite people to quote.  He said,

“If You Fail to Plan, You Are Planning to Fail”
 
Here's the deal.   Time is going to pass regardless of whether you have a plan or not.  Wouldn't you prefer to be on the winning side of time?  I know I do!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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