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Have you ever heard of someone sending out an S.O.S.?  It was originally used in maritime as a Morse Code Distress Call to request help or rescue. 

In recent years - it's turned into an acronym for Shiny Object Syndrome.

In the marketing world - this syndrome runs absolutely rampant!    And hopefully, by the end of this podcast - you won't need to send out the before-mentioned distress call because you've fallen victim to it.

You can't go an hour online without seeing a new offer - probably DOZENS!  And if the copywriters and marketers have done their job correctly - they'll have you experiencing a major case of yet another acronym - F.O.M.O. (Fear Of Missing Out).

They'll tell you things like,

"You're already using "X".  What if you could get paid for sharing it with your friends, family, and contacts?  You're already doing it (Talking about it)!  Why not get paid for it?!?"

"One of the TIPTOP marketers of all time has come out of retirement to market this company - and you'll be on their team!"

"You can get in on the ground floor!"

And on...and on...and ON!  

Full disclosure - I've been in and still participate in both Network Marketing and Affiliate Marketing.  I'm not disparaging either.  

My approval of them does come with three huge warnings.

One - when you get involved with either, make sure you follow the name of this podcast and "Market YOU First"!  Don't be THAT person that is in the N.F.L. (No Friends/Family Left - yep yet ANOTHER acronym!).  Sell yourself, NOT what you sell!

Two - do you really think marketers are going to tell the one hundred percent truth where making money is concerned?  If so - I have a bridge in Brooklyn to sell you - CHEAP!  Just like Las Vegas wasn't built on winners - most opportunities aren't built on success stories and the people walking the stage.  Sorry - they just aren't.

Three - regardless of how incredible the "opportunity" appears to be - if it's going to take your attention away from what you're currently intent on building, then don't do it.  You can't ride two horses with one butt!  If it's as good as advertised - it'll be there when you're ready to take it on.  Don't fall victim to Shiny Object Syndrome!

At the time of this podcast - I'm wearing a "Back To The Future" t-shirt.  If I could only go back and coach myself - I'd save myself countless amounts of time and money.  So KNOW this message comes from someone who's been there, done that, and has the experience and event lanyards to prove it!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Have you ever been on a live video or blog post and noticed comments promoting something or someone completely different than that of the featured individual(s) or company?  

Sometimes it's something minor like this.  The host of the video is drinking a 5-Hour Energy Drink.  A person commenting says, "That drink is garbage on your system!  Would you like to know about a healthy alternative?"  9 out of 10 times - that person is going to pitch an MLM or Direct Sales Product they're involved with.   

Others will just flood the comments with links and info until blocked or banned.  

Both of these moves are wrong!

On this podcast - we preach the "Market YOU First" mindset.  But doing so on someone else's time and platforms isn't part of that mindset.

If you're doing this - STOP!  You might get a couple of bites from it - but the damage you'll do to the relationship between you and the featured individual(s) or company might be irreversible. 

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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They say follow-through is one of the things that makes for an awesome Golf Swing.  You may not golf - but, you probably do say you're going to complete things.

When you do so - do people roll their eyes, or do they nod in agreement?

You wouldn't think keeping the trains running would be a difficult thing to complete - but it is!

And don't complete things for the sole reason of being paid to do so.  Do it because you SAID you would!

That's where you leave the majority of people who just give lip service as opposed to being productive in the dust!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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I'm always intrigued by people that say, "I don't have any extra time!"

Nine times out of ten - I could follow those people around and find lots of extra time.

But, this isn't about other people - it's about me.  I'm the YOU in "Market YOU First."  And when I talk about myself, please apply what I'm talking about to you.

We spend too much time focusing on things that don't matter or rabbit holes that take us far from the tasks.

Whether it's via Time Blocking (Which I'm doing right now.) or another focused process - be sure to work harder to put what's important at the front of the line.  Put on blinders and stay laser-focused on the task at hand.  Don't give in to shiny objects until you've completed the top activities on your to-do list.

It's ok and recommended to allow yourself short breaks between work sessions.  Just don't let quick turn into long or continuous distractions.

And after you've worked harder than ever - be sure to reward yourself by playing harder than ever.  Trying to work without the play will eventually cause you to burn out.

Try this for a few days or weeks, and let me know how it works out for you.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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My family and I met a friend of mine for dinner last night.  That friend is Randy Chaffee - the host of Building Wins LIVE.  I produce, direct, and sometimes co-host the show.  

Dinner was done - and it was time for dessert.

Randy asked our waitress, "Does it (The Pecan Pie) come with ice cream?"  Rather than saying, "No.", "I don't know?", and/or something else negative - she replied with a smile, "It could..."

When was the last time you were that accommodating for a customer?  We live in a world where people have put great customer service on the back burner.  Bring it back front of mind, tell customers what you CAN do, and watch the magic happen!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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On my previous podcast titled "Obsession", I spoke about a Weight Loss Challenge I won with the power of intense focus.  If you haven't already done so, please go back and listen to that podcast before continuing on with this one.

I bring up the challenge because something I didn't mention on the previous podcast was at the same time I started the challenge, I'd also joined a Network Marketing Company with health products.  In addition to the weight and inches I released, I was welcoming lots of new coaching clients to the Network Marketing Company.  But guess what?  I NEVER mentioned the Network Marketing Company I was involved with.  Not ONCE!

That's why I titled this podcast, "Who's Quest Are You On?"

When you're out there marketing your fingers to the bone - do you want to build someone else's business and dream or your own?

Long before I started this podcast, the concept of "Market YOU First" was something I believed in.

I knew I wanted to sell ME - not the company and products I was using.  Even though that company has incredible products, culture, and results - I wanted people to trust in ME!  What I would do for them, the tips/tricks/nuggets I could provide, and the overall coaching I'd bring to the table.

At the same time - I didn't want to inadvertently break some policy or compliance.  So by making ME the walking talking billboard of what I was doing - I was 100% compliant in my marketing.

There are numerous other reasons why you always want to lead with yourself - but, we'll cover those in future podcasts.

For now - just remember to always sell YOU, NOT what you sell.

Do that and you'll be well on your way to building your empire - and not someone else's.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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I titled this episode of the podcast "Obsession".

I looked up the official definition of "obsession" on Merriam-Webster - and it read, "a persistent disturbing preoccupation with an often unreasonable idea or feeling".  There are a couple of words in that definition - specifically "disturbing" and "unreasonable" - that I disagree with.  Or maybe the way we use it in conversation is wrong?  

Maybe the word "Focused" - Defined by Merriam-Webster as, "having the mind fixed on something" - is more relevant and less negative.

Regardless of how you choose to describe your actions for concentrating on something - I do believe you get what you keep front of mind.

The same is true of who you associate with.  Jim Rohn said, “You are the average of the five people you spend the most time with.”

I bring all this up because I was thinking about just a few short years back - and how my life has drastically changed.

Did I find a lamp with a genie in it?  Nope!  I wrote down all the things I wanted to do and have - and revisited those lists over and over again.  My thoughts and actions were on getting from where I was to where I wanted to be.  I was absolutely laser-focused and bulletproof in my pursuits to achieve the things on the list.

One of the things I listed during that time was getting in better shape.  I joined a local Weight Loss Challenge.  Although it was meant as a joke - I stated I was going to win the entire thing.  If this were among a few friends or something, it wouldn't have been that large of a statement, but this challenge had over 600 people and dozens of teams.  We had to put down what we intended on releasing (As opposed to losing) for the entire challenge - so I put down a total of 50 lbs.  I figured that would be quite a task to achieve in the 4 months to follow.  The first week I lost 21 lbs and the first month that rocketed to 50 lbs - and landed me in FIRST place for the entire challenge.  At that point - I went from joking about winning the whole thing to being determined to do it.  I did social media posts every day from the gym, did weigh-in results on social media every week, checked in on social media from the monthly challenge meetings, and participated in all sorts of groups as well.  And at the end of the challenge, I was the individual winner!  I released 97 lbs and 52 inches.  

A quote I keep at the ready is one I love from Benjamin Franklin.  He said, "Energy and persistence conquer all things."  

If you take consistent positive actions toward what you want - you can do almost anything!  

I'm going to do something I haven't done before.  I have something else to attach to my point - but I'm going to do it on the next podcast titled "Who's Quest Are You On?"  So do me a favor and listen to that podcast as soon as you're done with this one.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Hey everyone, it IS Wes Wyatt - and I'd like to welcome you to Episode 20 of Market YOU First!

I've been crazy busy as of late - and let time get away from me on getting out new episodes.  So I apologize for the delay and thank you for your continued listening.  

With all that said - it's Valentine's Day, so if you haven't already done so - make sure you wish your special someone a Happy Valentine's Day!  In addition to it being Valentine's Day - it's also the Monday after the big football game.  Since the actual name is trademarked - I don't have the bread to call it by its actual name.  But if you're a sports fan - you know what game I'm referring to.

As you can probably imagine - being an evangelistic sports fan is pretty much the polar opposite to what I coach in Market YOU First.  Now don't take that or anything like it as bad. Just know where it starts to go off the rails.

What I mean by that is this.  The idea behind Market YOU First is - I coach people to sell themselves, NOT what they sell.  

Again - if you're evangelistic about sports, movies, animals, music, and/or religion (No pun intended) - there's NOTHING wrong with that.  But when cheering on whatever cause it is - don't forget YOU are a major part of the word "Support" (See what I did there!).

Without YOU - the players, teams, bands, authors, actors, and/or organizations don't exist.

YOU have A LOT more power than you think!  And unfortunately - many of the before mentioned people and whatnot have forgotten that and where they come from.  Without YOU - they don't have any power.  No expensive salaries, cars, jewelry, houses, and/or television ads!  NOTHING! 

So, support any of the above-mentioned things you want to - but just never forget the power of YOU!

Take a moment today and root for your immediate home team - YOU!  

Give yourself some powerful affirmations to attack the day with, exceed them, and take on the day like it took your lunch money in 3rd Grade!

Do that - and your team wins EVERY day!  Not just on that particular Sunday each year!

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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The great Jim Rohn was responsible for a lot of incredible quotes - but, one we're focusing on today is - 

“You are the average of the five people you spend the most time with.”

Assuming this is true - what do you think your average is?

It's often said, "If you're the smartest person in the room, you need to find a different room."  

Both these quotes lend way to the same sort of concept.  You NEED to surround yourself with people that raise you up - not ones that bring you down.  And it applies to relationships, emotions, knowledge, skills, and many other factors.

Whether it's via Toastmasters, Chambers of Commerce, masterminds, book clubs, and/or coffee with friends - strive to make the majority of time spent advantageous to your positive growth.  Seek out people and situations that raise your bar of excellence - not those that lower it.  It's all about constant and never-ending improvement. 

Positive growth in every facet of your life - should be a pursuit that never reaches a summit, but instead makes you better every step of the climb. 

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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In past episodes of the podcast - I've spoken about freedom, working for yourself, and autonomy.  And although this episode isn't about those three topics - I do want to give kudos to all of them.

Other than a select couple of days - for the last 6 weeks I've been in the grips of what has been THE worst cold I've ever had.  And since I've been around for over 5 decades - that's a pretty good record to beat.  It's not been a fun ride - but, knock on wood - I do think the worst is behind me.  

But without the previously mentioned freedom, working for myself, and autonomy - there's absolutely NO way I could have managed to keep in good standing within a traditional job.  I without a doubt would have burned through ALL my sick days, vacation time, and at the very least would have had to have applied for and been accepted to take part in some sort of short-term disability.  Long story short - I would have exhausted almost all available time for the entire year or more in one shot.  And that wouldn't have bode well for the remainder of the remaining year.  So once again - I'm here to scream from the rooftops to get your entrepreneurial juices flowing and get something in place to go from some time to part-time to full-time and move from a W2 Life to that of a 1099 one.  The benefits of doing so are too numerous to mention!

And with all that said - our episode today is all about engagement.

I always speak about the importance of putting the SOCIAL back into Social Media.  On the same note, we need to do the exact same thing with traditional communication.  Both things require one overwhelming action - ENGAGEMENT.  In the simplest of terms, beyond the literal definition of engaging or being engaged - engagement is participating, taking part, sharing, and partaking.  It's jumping headfirst into the engagement you're in at the moment with TRUE intentions of being invested in what you're being told.  It's turning off your favorite radio station - WIIFM (What's In It For Me?) and being receptive.  

Now with a podcast named Market YOU First - people might think it leans to that WIIFM side of things.  But, it's in the marketing of YOU and not what you sell - and that's pretty much where the YOU part of it starts to die down.  I tell you this because if you've been around for any amount of time whatsoever - you've probably heard the phrase, "People don't care what you know until they know that you care."  So, on the same topic - when speaking to people - try to analyze and sympathize BEFORE forming a judgment or opinion.  Case in point - you might be one of the most awesome and caring people on the planet.  But if someone spoke to you while you were sick, grieving, mad, concerned, and/or in another mood-altering state - would they still find you to be awesome and caring?  Asking yourself, "What's going on with this person?" and even exploring it wi

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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🔹 Disclaimer: Before acting on ANY information shared, please visit WesWyatt.com/disclaimer.