I heard a marketer talking today about the money you can make with MLM (Multi-Level Marketing).

In a world where people are looking for side hustles to make ends meet - this is very tempting to those unaware of the industry.

They stated that with just the right six people doing what they're supposed to do, seeing what you see, and wanting the same things you want - you could earn up to well over 23K per month.  After giving this number, they said, "...not an Income Claim - just the math."  Guess what?  That's just a huge load of B.S.!

Chasing the concept of "...just the math." will cause 97-99+% of people to lose.  And that's NOT a "...just the math." statement - but a "Numbers Don't Lie" statement.

So even though the numbers don't lie - unfortunately, many marketers DO!  Or, at the very least - they stretch what's potentially true until it's about to snap!

If you want a real look at MLM - compare it to that of a beer commercial.  You see beautiful people doing fun stuff and behaving responsibly.  How does that compare to most real-life beer drinking?  An OVERWHELMING amount of times - it DOESN'T!  The same is true of MLM.  You have a MINUSCULE group of people showing you their lifestyle and attributing it to MLM.  You don't see the 99+% of people who don't make money and lose it.

Before someone brings it up in the comments - let me give a preemptive strike.  People will say...

"Oh yeah, Wes?!?  WELL, what about all the people licensed in beauty, real estate, and insurance - but never do anything with it?!?  I guess those are dodgy professions too, HUH?!?"

EVERY profession and activity has people that never take action.  That's just human nature.  But the above examples are just another part of the tapestry companies, and "leaders" weave into their stories to sway you.  It's like the "Right Six People" statement at the beginning of this post.  That's a dreamy way of saying, "Find six people who in turn will bring on six people who also bring on six people (down SEVERAL more levels) - who ALL purchase a specific amount of product every month (As well as any other requirements) - and never stop the process."  Saying this to someone with a straight face HAS to be hard!  

And don't think I'm simply regurgitating numbers and information.  Since joining my first MLM in the late 80's - I've been in dozens of them.  And even though I can give kudos and praise to a couple of them, most were a disappointment and not something I would suggest people do.

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Have you ever heard the following sayings?

"Birds Of A Feather Flock Together."

"You Can't Soar Like An Eagle When You Surround Yourself With Turkeys."

"If You're The Smartest Person In The Room - You Need To Find A Different Room!"

 What "Birds Of A Feather" means is that usually those with the same characteristics or attributes are usually found in the same groups.

I've recently observed a couple of groups containing people I know providing over-the-top support and kudos to the leaders and heads of those groups.    

Is your group or mastermind full of pleasers and "yes-men" or people that will hold you accountable and help you grow?

If you answered yes to the first portion of that question - you're probably among turkeys and need to find a new room.  If you're among the second portion - then you're probably an eagle looking to sharpen its talons and get after it!

Life is simply too short to surround yourself with those unable to help you grow.  

Stretch your wings and SOAR!!! 

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The very first episode of Market YOU First was entitled,  "Are You A Brandnomer?"

To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type.  Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs.  But since they've become Brandnomers - you'll rarely hear people call them that.  Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.

But there's more to branding than just being synonymous with a product type.   It also includes (But, isn't limited to...) colors, logo, jingles, fonts, and slogans.  In essence - the things that people immediately recognize as your brand.

I just mentioned fonts.  Have you ever seen words arranged the same way as a logo you're familiar with or with the same fonts?  It immediately gets your brain working towards where you know it from.  And THAT'S successful branding!

Branding is a lot like operating an old water pump.  You have to pump really hard to get it started - but if you keep pumping, the water flows much easier.  With branding, if you put in the work to make your brand recognized - you can stay top of mind by just staying in front of people.  One of the differences between pumping water and gaining brand recognition is as follows.  When you stop pumping water, the water stops flowing - but when you gain true brand recognition, it will stick in people's minds long after the product or service isn't advertised or goes away.  That's why you tend to remember jingles and commercials from when you were a kid.  Someone did a GREAT job in branding!

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On our podcast today, I have a call to action for most of you listening - including yours truly!

Are you putting the YOU in your hustle?

REALLY step back and think about this one for a bit.  I'm not hinting that you or I aren't working hard.  What I'm referring to is, who benefits the most from your hustle?  Is it you?  Or are you busting your butt to build someone else's dream?  If it's the first option - BRAVO!  If it's the second - we have A LOT of work to do!

Regardless of what you have to do to free up time and work on your own hustle - DO IT!   

Does that mean you drop the Softball, Bowling, or Fantasy Sports Leagues?  Do you stop binge-watching Netflix?  Do you give up partying or playing poker on the weekends?  Or do you quit sleeping in?  It depends.  Do you want to win?  Or do you want to watch your boss or competition keep winning?

There's an awesome African Proverb that's extremely fitting for this podcast.

 “Every morning in Africa, an antelope wakes up. It knows it must outrun the fastest lion, or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest antelope, or it will starve. It doesn’t matter whether you’re the lion or an antelope – when the sun comes up, you’d better be running.”

Don't wait until you're backed into a corner to take action.  Make your actions benefit YOU!

If you read the book, "The Slight Edge" by Jeff Olson - you'll know that if you string together more slight disciplines over slight errors in judgment - you'll be on your way to success!  And compounded by time - those disciplines will make all the difference in the world!  But you have to start making them!

And guess what?  You can do it!

Have a DYNAMITE 🧨 day!

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Usually, I write the Episode Description first, and then I do a recording of myself reading it.  But for this episode - I took action on my episode idea and recorded it without a description to read from. 

So today, I'll just let you know the episode and message is all about taking action.

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I'm always intrigued by people that say, "I just don't have the time."  An even better version of it is, "I just can't find the time."  If 10 of the people that say that would let me follow them around on one of their perceived busiest days, I'd be willing to bet I could find an excessive amount of time that could be allocated better for at least 8 or 9 of 'em.

Why?  We (YEP - I'm including myself!) major in minor things.  Are those minor things fun sometimes?  Absolutely - but, are they musts in our life?  Nope!

When was the last time you took inventory of how you spend your time?  I mean REALLY dug down deep and examined it?  After all - it's quite possibly the most important thing we have in our lives.   Unlike money or stuff we've bought with it - once it's gone, you can never get it back.  And even more importantly - we have no idea how much of it we have at any given time.  So it's very likely the most important thing we have!

To see what sort of time I could wring out of my current work schedule - I decided to take the following approach. If it (The things I'm doing) doesn't enrich it (My life) - ditch it (Don't do it)!

     en·rich - /inˈriCH,enˈriCH/

     verb:  Improve or enhance the quality or value of.

Examples of this could be:

• Watching educational YouTube Videos instead of entertaining ones.
• Listening to educational podcasts instead of entertaining ones.
• Reading educational books and blogs instead of entertaining ones.

So many of the things we do in a day take us down rabbit holes that suck valuable time away from us.

If you stop and ask yourself, "Does this enrich me?" every time you're getting ready to do something - eventually you'll train yourself to seek out things that enrich you.

I hope this allows you to find the time you didn't think you had.

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I had two interactions recently that created this podcast.

One was a picture of a guy standing on the top rail of a Scissor Lift, straining to reach the ceiling of a building.  If you're not familiar with what a Scissor Lift is - it's usually used to paint, change light bulbs, or work in really high places.  The irony of the pic I saw, was the guy didn't have the Scissor Lift extended.  And the pic had an overlay that said, "If only there were a tool that could assist him!"

The other interaction occurred while talking to a friend.  He told me his main job had kept him so busy, that he hadn't had time to do any marketing.  I told him, "I see posts from you every day."  But I know they're not from him.  They're from an automatic posting service.  But nobody else knows that.

One interaction was working hard, and the other interaction was working smart.

Both had the same message.  Use the tools at your disposal!

In today's world -  there's a tool or app for just about every job.  We just need to take advantage of them.

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Today I want to introduce you to 2 people. 

"John" is a member of an online game you play where participation and engagement are very important to the team's success.  He hasn't been active and doesn't contribute to the team. 

"Jane" is also a member of the above-mentioned game.  Like "John," she's very inactive and doesn't contribute to the team/game.

There are 50 players on a team - so having two inactive players affects 4% of your team.  There's a player chat you're able to see - so you might see things like "Give 'em the boot!", "Tell them to get cookin' or get out of the kitchen!" and other comments.  Other team members see this and will either join in or put those complaining in their place.

Many times, inactive teammates are just that.  Other times, they have situations you know nothing about that explain why they're inactive.

In the case of "John," he has been gone from the game for a long period of time.  Why?  He's been deployed and hasn't had access to the Internet.

"Jane" has gone from spouse to spouse/caregiver.  Her husband had a Brain Injury they've been dealing with.

The team members calling for their dismissal felt like total jerks when they found out why they'd been away!

When you put blinders on and focus on yourself - you don't have time to worry about the behavior of others.  It doesn't matter if their actions fit your expectations - because you have your own actions to monitor.

Now keep in mind - we're talking about a game here.  Is it important to have as many players dialed in for success?  Yes!  Is it the end of the world if you hold the positions of a few players that are going through some stuff?  No!  If this were real life and those team members were causing the bottom line to dip or something else negative in nature - you might have to take different actions.

Although it comes in a long format, the moral of all this is to focus on you!  Don't worry about what others are doing.  Especially if you don't know the full story.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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Every now and again, you find things you had no idea existed! 

It might be people racing at full speed down an incredibly steep hill, pretending to be horses and jumping obstacles, or THIS. (For those of you listening to this podcast - the "this" I'm referencing is a link to a video of people racing chariots with motorcycles hooked to the front instead of horses.  And they're racing in front of thousands of cheering fans!)

And those are the TAME things that are out there!

If you have an itch - there's a niche to scratch it!

My point is this.  If you're really into something - you're probably not alone, and there are probably fans anxious to cheer it on. 

I promise you - these things didn't just have a build-in interest.  It's like the movie "Fight Club."  One guy started fighting himself, and others joined in with his ideals.  Next thing you know - he couldn't stop it if he tried. 

Here at Market YOU First - as you can imagine, we're ALL about people being entrepreneurial and working for themselves!  And we one hundred percent believe in the words of Mark Twain -

"Find a job you enjoy doing, and you will never have to work a day in your life."

It most likely won't be an easy road to success - but imagine your life after putting some focused time and effort into your passions!  You'll be doing what you love every day and being one of the top influencers within the niche!

So go find your niche and DOMINATE in it!

Have a DYNAMITE 🧨 day!

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One of the things you attempt to do when blogging and podcasting is to stay evergreen.  In a nutshell - it means the information will be relevant and without a time frame regardless of when it's viewed.  Spoiler Alert - this podcast will break that rule today.

We're going to be talking about assumptions.  But, before we do that - let's provide a story to be presumptuous with.

Unless you've been under a rock - you're probably aware that Elon Musk bought Twitter for approximately 44 BILLION (Yep - with a "B") Dollars!

Immediately after the news broke on the purchase - reports of people saying they were deleting their accounts started flowing in.  Here's my take on the situation.

• I think some of the people doing it are just trying to piggyback on the news and make it benefit them.
• Others have had their way of thinking supported by the previous owners - and their scared that all views are going to be allowed again.
• And the rest probably haven't ever tweeted anything ever - but, feel they need to run their mouths. 

Just for the record, the 3 opinions listed above are just that - opinions.  You might even say I'm being presumptuous.   I'd disagree.  For my take on all this - I'm going with the adjective form of the word assuming.

"Taking too much for granted"

Based on previous actions in Hollywood and politics - I think people have exhibited one or more of those points on numerous occasions - and thus, I'm not taking too much for granted.

However, their leaving BEFORE any changes have been made whatsoever IS very presumptuous!

Ever since I was a kid - I've heard the saying,  "When you assume - it makes an ASS out of U and ME."

Jumping forward before you have enough information to make an informed decision is the way I'd define assuming in the context of this post.  And doing so is never a good idea!

We all have opinions - but before publicly locking into them, make sure you haven't spoken out of turn.  Remember - you can't unring a bell!

Here are links to my various Social Media Platforms - with posts dealing with this topic.

Let me know your two cents on assuming and Elon buying Twitter.

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