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MarketEd NOT Live episodes
- Empathy, Persuasion and Behaviour: Amir Bazrafshan
Hello, and a very warm welcome back to season three of the MarketEd NOT Live podcast! On our first episode we are speaking to the wonderful Amir Bazrafshan, of ApricotBox and Apricot Video Marketing. As well as running his own agency and start-up, Amir teaches freelancers and small agencies how to do better marketing. Amir is also a coach at Seth Godin's altMBA. Impressive! In this episode, Amir will be talking all things video, how to make them better and how to know when and where to use them. Plus, there are also some dogs barking, because, you know, COVID. We have recorded these sessions remotely and life just happens.
What you will learn...
- How to generate trust from your audience through the power of video
- Why video is not only important but powerful when used correctly
- What are behavioral economics and how you can use it to make your videos have more impact
- How to overcome consumer bias with your videos
- The art of persuasion in the age of video
- How you can use empathy to better understand your audience and create video that fits their needs and desires
- Which types of video to use and where
Resources mentioned in this episode...
- Thinking fast and slow by Daniel Kahneman
- The courage to be disliked by Ichiro Kishimi and Fumitake Koga
- Against empathy by Paul Bloom
- Reach Solutions- Empathy Delusions
- Seth Godin
- Mark Ritson
- Rory Sutherland
- David Ogilvy
- Jerry Dakin
- Apricot Video Marketing
- Apricot Box
The best way to get a hold of Amir is through his social channels. On Twitter, his handle is @Apricot_Amir, his Instagram handle is @apricotamir and if you want to be super-duper professional, here is his LinkedIn too, Amir Bazrafshan.
48 min - The Team
We’ve made it, the final episode of the podcast and there is just ONE WEEK to go until MarketEd.Live.🎉
In our final episode of the season we are speaking to the MarketEd.Live team. The team have been working flat out to bring you the best marketing event possible. This week we’ll be talking you through the events that will be happening across the two days at Market.Ed Live, starting with a pub quiz🍻
The team will be making sure you know the times of the day and how to get to the venue plus, they will discuss each speaker in more detail, so you know what to expect on the day.
Website: https://marketed.live/
Tickets: http://bitly.ws/4nAi
Socials
Instagram: http://bitly.ws/4nAr
Twitter: http://bitly.ws/4nAk
Facebook: http://bitly.ws/4nAo
LinkedIn: http://bitly.ws/4nAp
#Podcast #Podcasting #Podcaster #Marketing #MarketingPodcast #DigitalMarketing
39 min - Andy Lambert
We’re drawing towards the end of our MarketEd NOT Live podcasts 😭 But before we wrap up, we couldn’t go without talking to a very good friend of ours, Andy Lambert. Andy is one of the co-founders of ContentCal, the content marketing software platform that is used by more than 20,000 businesses in more than 140 countries worldwide. Here, Andy will give us an insight into how ContentCal was born, as well as passing on some of his invaluable experience of the world of social media.
Website: https://marketed.live/
Tickets: http://bitly.ws/4nAi
Socials
Instagram: http://bitly.ws/4nAr
Twitter: http://bitly.ws/4nAk
Facebook: http://bitly.ws/4nAo
LinkedIn: http://bitly.ws/4nAp
#Podcast #Podcasting #Podcaster #Marketing #MarketingPodcast #DigitalMarketing
39 min - Teresa Heath-Wareing
All hail Teresa Heath-Wareing! Yep, we’re being treated to marketing royalty for the 11th episode of our MarketEd NOT Live podcasts. An international keynote speaker, a TEDx speaker, an author, a business owner and an all-round official friend of the show, Teresa helps marketers and entrepreneurs enhance their social media and marketing efforts. Here, Teresa will be giving us the sneakiest of sneak previews into her model for business funnel roadmaps. It will leave you wanting more, but you’re going to have to buy a ticket and come to Nottingham for the exclusive premiere at MarketEd.Live 2019 😉
Website: https://marketed.live/
Tickets: http://bitly.ws/4nAi
Socials
Instagram: http://bitly.ws/4nAr
Twitter: http://bitly.ws/4nAk
Facebook: http://bitly.ws/4nAo
LinkedIn: http://bitly.ws/4nAp
47 min - Suze Cooper
“Alexa, enable Social Days…” In the 10th episode of our MarketEd NOT Live podcasts, we’re talking to Suze Cooper, a digital storyteller, journalist, broadcaster and all-round expert on Alexa flash briefings. Suze is the creator of two flash briefings, including Social Days, and is also the director of Big Tent Media. Here, we listen as Suze tells us why voice technology is such an exciting industry to be involved with, and how she wants to inspire and empower people to go out and try it for themselves.
Website: https://marketed.live/
Tickets: http://bitly.ws/4nAi
Socials
Instagram: http://bitly.ws/4nAr
Twitter: http://bitly.ws/4nAk
Facebook: http://bitly.ws/4nAo
LinkedIn: http://bitly.ws/4nAp
41 min - Paul Ramondo
G’Day! We’re going Down Under for the ninth episode of our MarketEd NOT Live podcasts and sliding up to Paul Ramondo in Perth, Australia. Paul is a sought-after keynote speaker on digital and social media marketing, a prolific vlogger, founder of boutique digital shop RamondoMedia, a self-confessed Facebook Ads nerd and an all-round spectacular Aussie. Paul also teaches entrepreneurs how to generate leads and sales using Facebooks Ads and marketing funnels and, here, talks about how he creates great video content from simple opportunities that occur in his daily life.
What you will learn from this episode:
- Paul has worked with some huge global brands, such as Porsche, Red Bull, Choice Hotels and Boral, to name but a few
- He literally enjoys sliding into his day. On one of his daily 3k walks, he will “release his inner child” and whizz down a slide in a nearby park. Why? Because it’s fun and because it creates good content
- He’s a big fan of Blink 182 – and even has his own band, One True North
- That it was Paul who created the massively popular YouTube video How to Get Upgraded to Business Class on Qantas for Free
- A step-by-step guide on how he turns his videos from a single concept, to recording, to editing and getting it out there
- Why he structures his vlogs in the simplest-possible way
- That he published 21 weekly vlogs in a row
- Why the name of the game for YouTube in 2019 is audience retention and watch time
- Why jump cutting can be essential to keeping your audience’s attention
- The benefits of SEO for your video content
- How Paul researches topical content to base around his own content
- All about “golden keywords”, how to find them and what to do with them
- Why it’s worth giving IGTV a go and how it could work for your business
- How Paul’s biggest competitive advantage in a crowded market is… himself
- How an Instagram ecommerce ad led to Paul immediately buying a new toiletries bag
- Why MarketEd.Live 2019 speaker Gavin Bell is killing it in marketing right now and has got “big things ahead of him”
Website: https://marketed.live/
Tickets: http://bitly.ws/4nAi
Socials
Instagram: http://bitly.ws/4nAr
Twitter: http://bitly.ws/4nAk
Facebook: http://bitly.ws/4nAo
LinkedIn: http://bitly.ws/4nAp
47 min - Lindsey Newman-WoodWe’re sprinting through our series of MarketEd NOT Live podcasts, so it’s quite apt that, for our eighth episode, we are talking to Master Design Sprint facilitator Lindsey Newman-Wood. Lindsey is also the Chief Passion Officer of Passion Marketing, as well as a gin-loving rockstar mom who is well-known for her no-nonsense, fun and engaging seminars. Here, Lindsey tells us all about the concept of design sprints and how they can be of benefit to the marketing world.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp34 min
- Gavin BellWell, here we are for the SEVENTH in our series of MarketEd NOT Live podcasts. Time flies when you’re having fun. And fun is definitely on the agenda in this episode, where we talk to multi award-winning entrepreneur and leading Facebook advertising consultant Gavin Bell. Also a renowned vlogger, Gavin knows all there is to know about Facebook ads, and he will be bringing that expertise to https://marketed.live/ (MarketEd.Live 2019) when he joins our fabulous line-up of speakers. Here, Gavin gives us a flavour of what we can expect at Nottingham Contemporary on September 31, namely how to create ads that aren’t annoying and that actually work to help you build your business – and become more profitable. All in a way that’s fun, energetic and engaging.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp40 min
- Phylecia JonesWow, we’re already into the sixth episode in our series of MarketEd NOT Live podcasts. Time flies when you’re having fun, and it certainly was fun talking to Phylecia Jones in this episode. Phylecia is the founder of iFind You Close and, without a shadow of doubt, she is a real authority on motivational speaking. Here, all the way from Denver, Colorado, Phylecia talks about the power of speaking as a marketing tool, and gives you some top tips and secrets on how to make speaking work for you and your business.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #Motivational #Speaking #Business44 min
- Brian SolisThis week we are joined by the wonderful Brian Solis discussing his book, Life Scale.We'll be exploring technology, particularly disruptive technologies. How does tech affect our everyday lives? Chatting all things social media and addictiveness, were the social platforms made that way?We also talk about what disruptive technologies are doing to creativity and mental health and how we can break down these barriers that subdue our creative streak.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nApWebsite: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #LifeScale #BrianSolis #DisruptiveTechnology #Technology #SocialMedia #Addictiveness36 min
About MarketEd NOT Live
From the publisher's feed
Marketing doesn't have to be boring, but you do have to keep up with what's going on. MarketEd NOT Live is the podcast of the event, our successful marketing events taking place around the country.
Get a marketing education. Get a MarketEd.Live ticket.