MarketEd NOT Live

Covid is over in the US. People are ripping off their masks mid-flight as the news comes in.

Paul gives a partygate update as Boris Johnson apologises 35 times in one parliament session. At least he's a bestie with Zelensky, who is ranking world leaders based on their relative support for Ukraine.

What's that? You want more relevant news? Good, Phylecia has new clothes, ready for her re-emergence into society, like she's in an episode of Bridgerton, which Paul does not hate.

However, Phylecia gets a shock at how the younger generation is communicating. Periods/Full stops are considered aggressive by Gen Z. We investigate the generational differences in spelling, grammar and punctuation.

It's been an intense week, stories are moving fast. So we briefly catch up on the Paralympics before getting an update on the 'Don't Say Gay' bill.

Phylecia has read the bill and provides notes on what it actually contains and comments on the way it's structured. The marketing of these bills is interesting, and it seems it's a common strategy to purposefully put in counter arguments within an argument so you can't actually argue with it.

So odd.

In Ukraine, millions of people are fleeing, people are dying and the country is being blown to pieces. We talk about how it must feel to be working one day, and trying to stay alive the next. Has the world moved on to what to do about Russia?

The invader has a new symbol, Z. Why do humans need symbols to show everyone?

Support the show on our Patreon! www.patreon.com/HumansExhaustMe

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There's only one topic at this time: the Russian invasion of Ukraine.

We talk:

• Putin memes
• Buff hero Zelenskiy
• Traffic signs
• Nukes and Gen X's time to shine
• The ability of racism to enter the fray
• Prepping

The situation is very heavy, and this episode probably isn't the most fun, but we try and bring a little light to a dark situation, in what is hopefully a respectful way.

Ukraine Humanitarian Appeal: https://www.dec.org.uk/

American Red Cross: https://www.redcross.org/donate/donation.html/

Join in the conversation:

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TikTok

Discord

Support the show on our Patreon! www.patreon.com/HumansExhaustMe

It’s episode 18 and the FINAL episode of the podcast for season three. This week we are joined by Jasveena Sahota and wow, is it an eye-opener? 

Jasveena is a Social Media Manager and TikTok creator who specialises in helping businesses and other creators to understand the power of TikTok. She is a fierce advocate of the platform and believes that it has no limitations on what it can do for the brand and its reputation. 

What you will learn... 

• How Jasveena got started on TikTok 
• What topics Jasveena’s TikToks cover 
• How often you should be posting to TikTok 
• Why your content needs to be malleable 
• How long it takes to create a TikTok 
• Whether you have to be young to create Tiktok content 
• What the #LearnOnTikTok campaign is 
• How TikTok’s purpose is shifting from entertainment to education 
• What you can learn on TikTok 

Resources mentioned in the show... 

• Jasveena’s TikTok Account 
• Blinding Lights Challenge 
• Learn on TikTok 

Get a chat started with Jasveena on her Instagram or send her an email. Alternatively, you can visit her TikTok and start your TikTok education today.

It’s Episode 17 and the penultimate episode of the podcast and this week we are joined by Bertie Cordingley.  

Bertie is a serial entrepreneur, founding companies from the idea stage to multi-million-pound exits. He is involved in a wide range of businesses from bootstrapping to raising investment but is best known as the creator of the online takeaway service, FillMyBelly, which is now a little-known company called JustEat.  

Bertie has a deep passion for helping businesses reach their potential and does this as a business advisor and coach, as well as building a community of entrepreneurs to work together and collaborate. 

What you will learn... 

• How he started FillMyBelly back in 2004 and how it became JustEat 
• How FillMyBelly began marketing to restaurants 
• How you can utilise FOMO as a marketing tool 
• How FillMyBelly marketed for growth 
• The biggest marketing lesson Bertie learnt from his FillMyBelly Career 
• How Bertie became an experienced marketer 
• Why you need to make everyone involved understand what you’re doing 
• Whether there is a lack of transparency in marketing 
• Bertie’s top marketing tips right now 

Resources mentioned in the show... 

• BertieCord.co.uk 
• Bertie’s daily e-mail list 

Get a chat started with Bertie on his Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the BertieCord website to find out more. 

It’s Episode 16 of the podcast and this week we are joined by Maria Iliffe-Wood.  

Maria is a leadership coach and Managing Director of Meridian Iliffe Ltd, a leadership and coaching development consultancy. On top of this, in 2020, Maria founded IW Press Ltd aiming to help people write and publish their book.  

Maria is the go-to woman for leadership tips but was a marketing novice before meeting the one and only BizPaul. Since their acquaintance maria has found a way to use social media in a way that is comfortable for her and successful for the business. Now, it’s Maria’s turn to teach us to master our mind and overcome our self-imposed limitations.  

What you will learn... 

• Why Maria is different from your standard coach 
• How to stop using our brain against ourselves 
• Why a lot of marketers feel ‘imposter syndrome’ 
• How to remove feelings of ‘imposter syndrome’ 
• Techniques to deal with negative thought patterns 
• How to spot the signals that you are thinking negatively 
• Why letting go of the pressure to prove your worth could make you a better, more creative marketer 

Resources mentioned in the show... 

• Daily Yarns Book 
• Meridian Iliffe Website 
• Coaching website 
• 3PGC website 

Get a chat started with Maria on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Meridian Iliffe website to find out more. 

It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias. 

The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society. 

What you will learn... 

• Why Joyann does what she does 
• The biggest inclusivity slip-ups/downfalls  
• What is a charitable post 
• Why language is important 
• Why you need to engage with diverse people in your sector (the ones who are hard to find) 
• Why it is so important to seek out different voices and opinions 
• What is an intersectional opposite 
• Why you have to be conscious about your social media posting (including reposting) 
• Why following the data might not always be the answer 
• Why the Creme Egg is a hot inclusivity topic 
• How inclusive marketing is like a TikTok trend 
• Why you need to keep being brave and defend your values when challenged 
• Why you should be creative with copy when dealing with trolls 
• Why the key to inclusivity is consistency 

Resources mentioned in the show... 

• South West Creative Technology Network 
• The Social Detail 
• Inclusive Diversity Guide 

Get a chat started with Joyann on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Social Detail website, Instagram, LinkedIn or Twitter to find out more. 

MarketEd NOT Live Shownotes  

Season 3 Episode 14 – Andi Jarvis 

It’s Episode 14 of the podcast and this week we are joined by Andi Jarvis, founder of Eximo Marketing. The Nothern Ireland/Bradford marketing strategist extraordinaire has worked with global brands, sports clubs and media companies to develop and implement effective marketing strategies.  

Andi has an MSc in marketing from Ulster University and is also the host of the Strategy Session Podcast, interviewing some of the biggest and best names in the business. Andi started his own fundraising project called ‘Friends Of’, a project in which marketers offer their services to small businesses in return for a small donation to a local refugee charity.   

What you will learn... 

• More about the work of the ‘Friends Of’ project 
• How Eximo Marketing came about 
• How relying on marketing tools might be your downfall 
• How to balance data with people 
• How to see the bigger picture with data 
• Why you need to focus on analytics that involve a £ first 
• What leading and lagging indicators are 
• How to combine qualitative and quantitative data 
• How to get good data from your tech stack 
• The most effective way to talk to your customer 
• Why you need to be talking to the people who deal with your customers (receptionists, customer services, everyone) 
• How to cut through data bias 
• Sh*t in, Sh*t out theory 

Resources mentioned in the show... 

• Eximo Marketing 
• Strategy Session Podcast  
• Friends of Project 
• Barandos 
• Mark Ritson 

Get a chat started with Andi on his LinkedIn and Twitter.  Alternatively, you can visit the Eximo Marketing website, Twitter, Instagram, Linkedin or Facebook. 

Welcome back to the MarketEdNOTLive Podcast and this week we are joined by Ed Lawrence. A video marketing extraordinaire, Ed has produced more than 10,000 videos for business in the UK and is currently challenging himself to post three YouTube videos a week to help educate others about how to take advantage of video. That’s not all though, oh no. Ed writes for Social Media Examiner and the Influencer Marketing Hub, as well as owning his own animation business.  

What you will learn... 

• Why you should be working with video 
• The importance of when to use video 
• The importance of understanding how to use video to get the best results 
• Why video is not the super-silver elixir that will solve all your problem 
• The difference between video for B2C and B2B 
• How you can use videos to move people along your touchpoints 
• Do you question yourself enough? Would you want to watch this video? 
• Where video is strongest for B2B 
• Should your business be on YouTube? 

Resources mentioned in the show... 

• Social Media Examiner 
• Business Film Booth Website 
• LinkedIn Aminations Promo 
• Wistia 
• Bonjoro 
• Influencer Marketing Hub 

Get a chat started with Ed on his LinkedIn and Instagram or go to the BusinessFilmBooth Website, YouTube Channel or Facebook to find out more about working with him.

It’s Episode 12 of the podcast and this week we are joined by Fiona Duncan-Steer. Fiona is the founder of the RSVIP Business Network and the Renn Property Network. She is a writer, speaker, trainer and qualified coach who has been running events for 15 years. 

Fiona spends her time writing her business columns and guest lecturing at universities. When she isn’t doing that, she is sharing her knowledge about business networking and marketing at speaking events and skills training seminars, making Fiona the go-to person for East Midlands businesses to attract their perfect customer.  

What you will learn... 

• Why networking is still a really important part of your strategy 
• How can you improve networking in the age of coronavirus 
• The difference between online and offline events 
• How to best replicate offline networking events online 
• What makes RSVIP so special 
• Why you should always feel your best at a networking event 
• Why you should choose your networking event based on your work habits 
• Why you must be consistent with your networking 
• Body language tips for networking events 
• Is BizPaul rude? 
• How all this time spent in the virtual will affect in-person behaviors at networking events 
• How 2021 is going to be the year of gratitude and appreciation 

Resources mentioned in the show... 

• FionaDucanSteer.com 
• RSVIP 
• MarketEd.Live’s Marketing Research: BizPaul explains his Marketing Plasticity Research in his MarketEd Lite session 
• Likemind Media Marketing Survey  

Get a chat started with Fiona on her social channels Facebook, LinkedIn and Instagram, on Fiona’s Website or go to the RSVIP Website to find out more about working with her.