Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

By Robert PlankBusinessEntrepreneurshipMarketingManagement
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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
    Listen in today as we talk about the five entrepreneurial skills you need for a successful business:
    Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
    Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
    Basic website creation (WordPress, funnels, membership sites)
    Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
    Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)
    https://www.youtube.com/watch?v=st3lQu2diF4
    Quotes:                                                                                                                                   
    “Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank
    “Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank
    “The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank
    Takeaways:
    02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.
    12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.
    18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.
    28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.
    29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.
    Resources
    WP Crusher (WordPress)
    Profit Dashboard (Fiverr)
    Webinar Crusher (Website)
    Membership Cube (Website)
    32 min
  • 397: Quiet Light Brokerage: Buy and Hold (or Flip) E-Commerce, Amazon FBA, SaaS and Content Websites with Mark Daoust
    Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit.
    Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible.
    https://www.youtube.com/watch?v=2MHssX4mcXs
    Quotes:                                                                                                                                   
    “Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust
    “If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust
    “Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust
    Takeaways:
    04:13 Buying an established online business can save years of struggle compared to building from scratch.
    10:10 Diversify your online business revenue streams to protect against platform-specific risks.
    12:02 Choose web properties that align with your personal skills and operational strengths.
    19:09 Start small when entering website buying/selling to minimize initial financial risk.
    21:06 Invest time understanding the marketplace before making your first purchase.
    Resources
    Quiet Light Brokerage (Website)
    Mark Daoust (LinkedIn)
    Mark Daoust (Twitter)
    29 min
  • 396: Wellness, Energy, and Mindset: Reboot Your Success, Revitalize Your Business and Yourself with Holistic Health Coach Rhonda Liebig
    Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode.
    https://www.youtube.com/watch?v=C5b-woh3MBw
    Quotes:                                                                                                                                   
    “This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig
    “Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig
    “Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig
    Takeaways:
    04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism.
    10:46 Understanding your unique body's needs is more important than following generic health advice or trends.
    12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts.
    15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change.
    26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction.
    Resources
    Rhonda Liebig (Official Site)
    Rhonda Liebig Health Coach (Facebook Page)
    Rhonda Liebig (LinkedIn)
    The FITT Solution (Book)
    31 min
  • 395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
    Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle.
    Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys.
    https://www.youtube.com/watch?v=YKY6JEVCeKs
    Quotes:                                                                                                                                   
    “If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann
    “In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann
    “We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann
    Takeaways:
    01:51 Targeting a specific client type is more effective than trying to appeal to everyone.
    12:37 Transforming business features into clear client benefits creates more compelling marketing messages.
    18:13 Quick and personalized follow-up is critical in professional service marketing.
    21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates.
    25:24 Landing pages should be simple, focused, and designed to drive immediate action.
    Resources
    GoBeyondSEO (Market Your Law Firm)
    Digital Agency School (Build A 6-figure Digital Marketing Agency)
    CallRail (Call Tracking)
    Brian Saemann (LinkedIn)
    Brian Saemann (Twitter)
    30 min
  • 394: Postcard Marketing, Direct Mail, and Building Customer Relationships
    Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers.
    Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items.
    https://www.youtube.com/watch?v=X-ZKs0e4bJQ
    Quotes:                                                                                                                                   
    “You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank
    “The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank
    “Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank
    Takeaways:
    02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns.
    08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns.
    10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections.
    11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems.
    17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists.
    Join our "Membership Cube" Course Today
    24 min
  • 393: Facebook Live Streaming: Build Your Audience, Land Sales, and Become a Thought Leader with Zero Effort
    Tune in today as we talk about Facebook Live Streaming. You can live stream anything from your web camera or desktop to any wall, fan page, or group. You can also record live streams, play back videos as live streams, mix and match (i.e. show your face, then desktop, then play a video, then switch back) and do it using 100% free tools.
    https://www.youtube.com/watch?v=OCspeoHPjCU
    Quotes:                                                                                                                                   
    “It's really easy for people to forget you exist, forget that you're still around, or not even notice what you're offering.” – Robert Plank
    “The name of the game is just to stay in touch. You don't need to hit it out of the park every time you livestream. You don't need to make sales every time you livestream.” – Robert Plank
    “Any step outside your comfort zone—whether it's public speaking or marketing—is a step in the right direction for you.” – Robert Plank
    Takeaways:
    04:40 Consistent Facebook Live streaming keeps your audience engaged and prevents them from forgetting about your business.
    07:22 Live streaming allows you to answer customer questions and show the real person behind your brand, making your marketing more personal.
    11:15 You don't need to create perfect content every time; the goal is to stay connected with your audience and maintain regular communication.
    14:30 Using professional streaming software can dramatically improve the quality of your Facebook Live broadcasts by allowing screen sharing, multiple scenes, and professional presentation.
    16:45 Facebook Live streaming is a powerful tool for local businesses to showcase their services and attract nearby customers through targeted advertising.
    Join our Video Sales Tactics Course to Discover Everything About Streaming Video on Facebook Live
    26 min
  • 392: Create, Launch, Market and Maintain a Daily Podcast
    We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode.
    https://www.youtube.com/watch?v=Q2klfovDyvc
    Quotes:                                                                                                                                   
    “If you rely on no system, you're almost guaranteed to fail. If you rely on being enthusiastic and excited every single day of the week, that's a recipe for failure too.” – Robert Plank
    “Don't focus on making your podcast neat, tidy, and thorough with all your segments. You don't need any of that.” – Robert Plank
    “The better you get at speaking extemporaneously, the more you'll understand how it's going.” – Robert Plank
    Takeaways:
    05:26 Creating a daily podcast requires a solid system and preparation, not just daily motivation.
    11:53 Batch your podcast production tasks to save time and maintain consistent content flow.
    20:48 Interview guests from different backgrounds to keep your podcast fresh and expand your content range.
    26:47 Focus on delivering valuable content over perfect production quality.
    27:47 Start small and build your podcast consistently, even if you can't immediately achieve a daily format.
    Resources
    Podcast Crusher (Podcasting Course)
    Calendly (Online Scheduler)
    Skype (Used For Making Calls For Interviews)
    Camtasia Studio (Used To Record Interviews And Solo-Casts)
    35 min
  • 391: Everything You Need to Know About WordPress Blog Websites: Posts, Pages, Plugins and Themes
    Today we're talking about WordPress and our brand new course WP Crusher which shows you everything you need to know about creating a point-and-click website, adding content, making it look the way you want (themes) doing what you want (plugins) all on a site that's fast, secure, easy to backup, and is a site that you control.
    https://www.youtube.com/watch?v=f2i7ycY1xKI
    Quotes:                                                                                                                                   
    “Let someone else worry about the design. You focus on what makes you great.” – Robert Plank
    “Whatever gets the job done is fine, and WordPress is what gets the job done. It allows you to start off quickly and easily with just the basics.” – Robert Plank
    “People would always rather click around on something different. They'd rather get distracted than just buy.” – Robert Plank
    Takeaways:
    08:17 Choosing the right hosting, domain, and plugins is crucial for a successful WordPress website.
    13:03 Membership sites can be simple solutions for sharing knowledge and creating additional income streams.
    17:04 Focus on creating valuable content and solving problems, rather than getting stuck on perfect website design.
    23:46 WordPress is a powerful, user-friendly platform that allows anyone to create websites without advanced technical skills.
    25:06 Regular updates and basic security measures can protect your WordPress site from potential vulnerabilities.
    Join our WP Crusher Online Course
    30 min
  • 390: Day Job Freedom: Get Unstuck, Fill the Creative Void, and Overlap Your Way to Entrepreneurial Growth with Sean McCabe
    Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work.
    Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step.
    https://www.youtube.com/watch?v=GN53Tf3RXzc
    Click Here to Claim the "Overlap" Book
    Quotes:                                                                                                                                   
    “Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe
    “The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe
    “There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe
    Takeaways:
    07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned.
    17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action.
    19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering.
    24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin.
    31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure.
    Resources
    Sean McCabe (Official Site)
    Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job)
    Sean McCabe (Twitter)
    38 min
  • 389: Persistence, Dedication, and Speed: Play the Numbers Game with Serial Entrepreneur Jim Beach
    Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's.
    https://www.youtube.com/watch?v=UwEMJnv5Pbg
    Quotes:                                                                                                                                   
    “Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach
    “Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach
    “Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach
    Takeaways:
    09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling.
    11:39 Copy successful business ideas, but execute them better and smarter than the original.
    15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk.
    18:52 Partner with complementary skills and prestigious brands to increase your business's credibility.
    21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success.
    Resources
    Jim Beach (Official Site)
    Jim Beach (LinkedIn)
    School for Startups (Book)
    Jim Beach (Twitter)
    Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)
    33 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…