Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

By Robert PlankBusinessEntrepreneurshipMarketingManagement
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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young
    Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.
    Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.
    P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.
    https://www.youtube.com/watch?v=vOI2N7gJujw
    Quotes:                                                                                                                                   
    “Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young
    “What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young
    “It's all about good design—really creating an elegant product these days.” – Steve Young
    Takeaways:
    01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.
    03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.
    08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.
    19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.
    24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.
    Resources
    App Masters (app Marketing Agency)
    App Marketing (Podcast)
    Steve Young (YouTube)
    Steve Young (LinkedIn)
    Fortafy Games (Game Publisher)
    App Advice: (Reviews Of The Latest Apps)
    Sensor Tower: (Get App Keywords And Analytics)
    Mobile Action: (App Store Optimization)
    29 min
  • 377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell
    Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?
    Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.
    https://www.youtube.com/watch?v=ADtZbGO2BAQ
    Quotes:                                                                                                                                   
    “When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell
    “We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell
    “If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell
    Takeaways:
    03:18 Follow your heart and intuition in business, not rigid marketing blueprints.
    07:14 Success can come through unexpected channels when you stay true to yourself.
    17:03 Take breaks and reconnect with life when feeling stuck or frustrated.
    23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly.
    28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.
    34 min
  • 376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian
    Bedros Keuilian joins Robert Plank to discuss simplifying an overwhelming plan and taking responsibility for the next action. His stories include arriving in the United States with very limited resources, building businesses, and learning expensive lessons when an idea lacked an audience or enough time to develop.
    Bedros uses learning to surf as a comparison. At first the waves looked like an unmanageable stream of activity; experienced friends helped him recognize patterns and a sequence of steps. A mentor's office visit similarly made a business seem less mysterious when he saw ordinary people following processes.
    The business examples include a supplement website launched without effective traffic channels. Inventory and debt remained after the sales failed to develop. A later software venture required substantial backing and a long period of educating the market before it gained traction. Sharing both cases gives context to his emphasis on resourcefulness and preparation rather than assuming confidence can remove the need for customers or capital.
    With clients, Bedros looks for a small number of revenue-producing actions instead of an elaborate plan that is never executed. Robert and Bedros discuss fear, doubt, persistence, and expecting the road to require repairs along the way. The episode encourages an owner to make the next step understandable while remaining honest about the resources and market evidence the business still needs.
    Simplifying the work without ignoring the realities
    Reduce an overwhelming strategy to the next useful actions.
    Learn the patterns from someone with relevant experience.
    Build an audience and a route to customers, not only a product.
    Allow for setbacks and the resources needed to keep operating.
    https://www.youtube.com/watch?v=ZXy_jAwWJiU
    Resources
    Bedros Keuilian (Official Site)
    Empire Podcast Show (Podcast)
    Fit Body Boot Camp (Site)
    Bedros (Twitter)
    Bedros (YouTube)
    24 min
  • 375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge
    Adam Houge joins Robert Plank to discuss frequent email communication that gives readers a reason to keep opening. The conversation connects useful content, an understandable offer, onboarding, and the trust that develops when a subscriber repeatedly receives something worth their attention.
    Adam describes a comedy author whose character-based stories kept readers engaged with the books between purchases. That example shows how the material itself can maintain the relationship. A sales invitation can be present without making every message a disconnected demand to buy, especially when the offer fits the subject the reader already enjoys.
    Robert contributes two contrasting experiences. Shortening long emails often improved his response, while a free sequence that delayed a purchase link lost him even though he had initially wanted to become a customer. Those examples open a discussion about getting to the point, making the next step available, and not assuming every reader needs the same amount of preparation.
    Adam also discusses welcome sequences, evergreen offers, behavior-based follow-up, and the economics of bringing subscribers in through advertising. The numerical benchmarks mentioned in the interview describe his experience at the time, rather than a universal forecast. The episode asks what the reader is trying to achieve or relieve, and how each message can help while making a relevant offer easy to understand.
    Giving subscribers a reason to keep the conversation going
    Make the content useful or enjoyable in its own right.
    Keep the message focused and the next step clear.
    Use subscriber behavior to make follow-up more relevant.
    Plan the welcome experience alongside the ongoing email routine.
    https://www.youtube.com/watch?v=nr6lVI8xVIM
    Resources
    Adam Houge (Official Site)
    The Fan Base Formula (How To Launch A Bestseller)
    The Author Success Summit (Site)
    33 min
  • 374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack
    John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.
    John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.
    https://www.youtube.com/watch?v=qXUMFxt3AZA
    John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.
    Resources
    John D. Pollack (Official Site)
    Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas (Book)
    33 min
  • 373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal
    Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.
    Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.
    WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.
    Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.
    https://www.youtube.com/watch?v=PpmLxh5VtAk
    23 min
  • 372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank
    Tema Frank joins Robert Plank to discuss customer experience at the intersection of automation and human attention. Her People Shock approach uses promise, people, and process to examine whether a business delivers what customers believe they are buying.
    A promise needs to be clear enough for employees to remember and use when making decisions. People include the team and others whose work affects the customer, while process follows the journey from an initial website visit through delivery and follow-up. Looking at those parts together helps reveal problems that a faster support reply alone cannot fix.
    Robert's examples include a bed order that received no update until he called and a customer who had paid for software but kept chasing delivery. Both raise the same issue: uncertainty can be part of the frustration. An accurate update or realistic timeline may prevent a complaint more effectively than waiting to apologize after the customer has become worried.
    Tema discusses calling current and former customers to hear what is going wrong, along with escalating unresolved tickets so they do not remain invisible. The conversation also examines incentives that encourage people to close tickets without actually solving the problem. The episode encourages automation where it prevents omissions and keeps people informed, while preserving the human conversations needed to understand what the process is missing.
    Using systems to support care instead of conceal a problem
    Make the business promise clear enough to guide everyday decisions.
    Keep customers informed before they have to chase an update.
    Speak with unhappy and former customers as well as satisfied ones.
    Measure resolution rather than a support number that can be gamed.
    https://www.youtube.com/watch?v=YpQ6pOicWbM
    Resources
    Tema Frank (Official Site)
    Email Tema: [email protected]
    Frank Reactions Podcast (Podcast)
    PeopleShock (Book)
    29 min
  • 371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir
    Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.
    Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.
    https://www.youtube.com/watch?v=ZToOSRIOhwg
    Quotes:                                                                                                                                   
    “Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir
    “We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir
    “High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir
    Takeaways:
    01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately.
    05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency.
    08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle.
    18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance.
    23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics.
    Resources
    Nina Amir (Official Site)
    Books By Nina Amir (Books)
    Author Training Manual (Book)
    How to Blog a Book (Book)
    Creative Visualization for Writers (Book)
    Nonfiction Writer's University (Site)
    30 min
  • 370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris
    Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.
    Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.
    https://www.youtube.com/watch?v=qi4Srxbeyr4
    Quotes:                                                                                                                                   
    “It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris
    “Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris
    “Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris
    Takeaways:
    04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.
    15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.
    21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.
    22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.
    26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.
    Resources
    Fran Harris (Official Site)
    call Fran: 888-273-0151
    Fran Harris (Twitter)
    Fran Harris (LinkedIn)
    29 min
  • 369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns
    Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.
    Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.
    https://www.youtube.com/watch?v=u-a1jWzAOL8
    Quotes:                                                                                                                                   
    “Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns
    “You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns
    “The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns
    Takeaways:
    05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals.
    10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations.
    20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact.
    24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success.
    27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal.
    Resources
    I.M. Having Fun Personal Development 12-Hour Marathon Show (Site)
    Burn It Up Coaching (Website)
    Unleash Your GPS: Greatest Possible Self (4-Week Group Coaching Program)
    Chris Burns (Facebook)
    30 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…