Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci
    Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.
    He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.
    https://www.youtube.com/watch?v=LTqEbR6vUk4
    Quotes:                                                                                                                                   
    “The worst thing you can do is ask an organization to hope for change, then dash those hopes by not following through.” – Ron Carucci
    “If you're a leader and don't have people in your face with dissenting points of view and disconfirming fact bases about how you see the world, you're in the most dangerous place you could be.” – Ron Carucci
    “The longer you wait, the fewer options you have and the harsher your choices become.” – Ron Carucci
    Takeaways:
    04:05 Organizations must be strategic about change, focusing on comprehensive transformation rather than scattered small adjustments.
    06:35 Leaders need to create clear strategic identity and understand exactly how they will compete and win in their market.
    12:37 Entrepreneurs and small businesses should start strategic planning early, not wait until they're "big enough".
    18:05 Successful businesses constantly monitor external contexts and remain adaptable without losing core strategic focus.
    25:31 Courageous leadership means soliciting honest feedback and being willing to hear uncomfortable truths about your organization.
    Resources
    Navalent (Agency)
    Leading Transformation: An Owner's Manual (Site)
    Ron A. Carucci on Amazon (Books)
    27 min
  • 387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder
    Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting.
    https://www.youtube.com/watch?v=e-Z450oW_DQ
    Quotes:                                                                                                                                   
    “Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder
    “Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder
    “If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder
    Takeaways:
    04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted.
    15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time.
    20:46 Shares are the most valuable metric, showing which content truly connects with your audience.
    23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you.
    25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content.
    Use Edgar to Automate Your Social Media Content Marketing
    32 min
  • 386: Strengthen the Discipline Muscle: From Overworked, Overscheduled and Overwhelmed to Focused, Confident and Accomplished with Rita Emmett
    Rita Emmett is here to help you amp up your productivity, de-clutter, remove stress and dread. If you'd like to overcome procrastination, fear (of making mistakes, of failure, of success, of perfectionism), and you'd like to form new successful habits, then listen up. Rita can help you strengthen your discipline muscle, become present, enjoy your activities and find fulfillment in what you do. Her system is called S.T.I.N.G. and is as follows:
    Select one task you've been putting off
    Time yourself doing it (for one full hour)
    Ignore everything else
    No breaks allows
    Give yourself a reward after completion
    https://www.youtube.com/watch?v=og2luJ5XV4Y
    Quotes:                                                                                                                                   
    “As long as fear is in our subconscious and we can't get ourselves to act, it has the power to immobilize us—to paralyze us. But once we identify that fear, it loses its power.” – Rita Emmett
    “There is great power and reward. A lot of people's rewards are things they could have anyway, but they don't allow themselves to receive them.” – Rita Emmett
    “As my procrastination diminished, I became more present—more into the now, more into just really enjoying the moment.” – Rita Emmett
    Takeaways:
    04:28 Breaking big tasks into small, manageable chunks helps overcome the overwhelming feeling of procrastination.
    11:42 Creating a reward system is crucial for building motivation and completing tasks you've been avoiding.
    22:50 Identifying the underlying fears that block your progress can help you break through procrastination barriers.
    29:33 Writing down your obstacles and bringing subconscious blocks to light can reduce their power over you.
    33:13 Developing a disciplined approach requires consistent practice, similar to building a muscle.
    Resources
    Rita Emmett (Official Site)
    Rita Emmett (Amazon)
    Rita Emmett (YouTube)
    40 min
  • 385: Sell on Amazon in Europe for More Traffic, More Sales, More Exposure and More Money with Marketplace Superhero Stephen Somers
    Stephen Somers says that, when it comes to selling on Amazon FBA, you're leaving money on the table unless you're selling in Europe. You can mail inventory to the UK and enjoy listings in Amazon marketplaces like the UK, France, Italy, Spain. Stephen explains what you need to know about setting up your European business identity and VAT tax compliance.
    Just imagine if you applied the "Rule of Five" and sold 5 products, in 5 countries, 5 units per day, at 5 dollars each. That totals $18,750 in 30 days or $225k in a year, so why wouldn't you list your products in multiple Amazon marketplaces? He also believes that your products should be B.E.S.T.: Boring, Established, Sustainable, and Tangible.
    https://www.youtube.com/watch?v=VsoQCxZmHVk
    Quotes:                                                                                                                                   
    “We're not just sellers—we're investors. We're so painfully focused on the numbers because the numbers matter. I used to think they were boring, but when they started putting dollar signs, pound signs, and euro signs in front of them, it became really exciting.” – Stephen Somers
    “The core of any business is taking a simple product, selling it over and over again at ever-decreasing costs. When you do that, you've got a formula for a powerful business.” – Stephen Somers
    “We typically sell what we call B.E.S.T. products, which means they're boring, established, sustainable, and tangible.” –  Stephen Somers
    Takeaways:
    09:51 Selling on Amazon in Europe offers massive untapped potential with less competition and a larger combined market than the United States.
    19:50 Understanding local market nuances, including language and consumer behavior, is crucial for successful international selling.
    22:16 Focus on "boring" products that are established, sustainable, and tangible instead of chasing trendy, short-lived items.
    33:24 Always calculate your numbers carefully, prioritizing profit margins over total revenue.
    38:48 The "Rule of Five" strategy can help entrepreneurs scale their business by selling five products in five countries, creating multiple small revenue streams.
    Resources
    Marketplace Superheroes: Build a Global Amazon Business (Website)
    Muloot (Get Help Setting Up in Europe)
    KeywoodTool.io (Tool)
    Translated.net (Site)
    47 min
  • 384: Splitly and Profit Peak: Split Test Your Amazon FBA Pricing, Images, and Product Listings with Andrew Browne
    Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results.
    Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.
    https://www.youtube.com/watch?v=WG19pDVDkpE
    Quotes:                                                                                                                                   
    “A big part of selling on Amazon is driving traffic and sales so you move up the search rankings. Amazon rewards you, and then you make more sales.” – Andrew Browne
    “The hard part of split testing is actually coming up with the ideas—that's where the work comes in.” – Andrew Browne
    “Always focus on what's most profitable. Always try to optimize your winners and get that extra few percent out of them.” – Andrew Browne
    Takeaways:
    04:33 Split testing on Amazon isn't just about changing things randomly, but about systematically improving your product listing with data-driven decisions.
    05:53 Small changes in conversion rates can create massive compounding effects in your Amazon business, boosting both immediate profits and search rankings.
    14:05 Amazon's search algorithm rewards sales performance differently than other platforms, making strategic optimization crucial for sellers.
    18:20 Even if you're a new or small Amazon seller, split testing can help you incrementally improve your product listings with minimal risk.
    23:16 Focus on testing your best-performing products with significant changes to get meaningful and faster results.
    29 min
  • 383: 10X Travel Hacks: Travel at a Discount (or For Free) Using Manufactured Spending, Churning, Credit Card Rewards, and Travel Points with Bryce Conway
    Bryce Conway is the founding editor of 10xTravel and the Author of Takeoff: How to Travel the World for Next to Nothing. He writes about travel, personal finance, and entrepreneurship. If you'd like to hear about travel hacks (how to travel at a massive discount) then listen in to today's stories and strategies.
    https://www.youtube.com/watch?v=EUdxMRzYOME
    Quotes:                                                                                                                                   
    “The reason these bonuses exist is because most Americans, statistically, have a significant amount of credit card debt and are paying a large amount of interest on it. That's financially a really bad move.” – Bryce Conway
    “Your credit score is almost certainly going to improve by opening more cards and using them responsibly. Of course, the emphasis is on using them responsibly—don't change your lifestyle at all.” – Bryce Conway
    “People don't realize the huge upside of the points they have. They end up cashing them in for really poor redemptions.” – Bryce Conway
    Takeaways:
    04:00 Travel hacking can dramatically reduce travel costs by strategically using credit card rewards and points.
    11:10 Credit card sign-up bonuses can provide significant travel opportunities with minimal out-of-pocket expenses.
    12:51 Responsible credit card management is crucial when pursuing travel rewards to avoid financial pitfalls.
    16:39 Start small by learning from online communities and resources before diving into complex travel point strategies.
    22:01 Always research and maximize the value of your travel points to get the most beneficial redemptions.
    Resources
    Step-by-Step Process to Travel in Luxury for Next to Nothing (Free Report)
    Takeoff: How to Travel the World for Next to Nothing (Book)
    Churning Sub (Reddit)
    FlyerTalk (Site)
    Credit Karma (Credit Reports)
    10X Travel (Bryce Conway's Official Site)
    How to Travel the World for Next to Nothing (TedX Talk)
    26 min
  • 382: Native Advertising and The Penny Hoarder: How to Create a Movement, Scale It, Deliver Massive Value and Make the Most Money from Your Website with Vishal Mahtani
    Vishal Mahtani is VP of Business Operations at The Penny Hoarder, one of the world's largest personal finance websites with 16+ million monthly readers. In addition to the day-to-day execution, he is integral to developing long-term business strategy, establishing partnerships with key brands and distribution partners, and creating a proprietary ad tech platform. Listen in to discover some of the amazing things they've been doing recently with performance marketing and native advertising.
    https://www.youtube.com/watch?v=zVqX71vuWPM
    Quotes:                                                                                                                                   
    “It's about putting in the elbow grease to get there, recognizing when you've arrived, and scaling quickly. At the same time, when you have an idea, there's probably a thousand other people having the same idea.” – Vishal Mahtani
    “It's really about defining a different way and being a first mover—not necessarily inventing an industry, but finding that secret sauce, that one thing that makes it unique.” – Vishal Mahtani
    “We're about putting money back in people's pockets, so it's all about growing, saving, and earning money.” – Vishal Mahtani
    Takeaways:
    01:05 Native advertising works best when it tells authentic stories that genuinely help consumers make informed decisions about earning, saving, or growing money.
    05:09 Performance marketing thrives when content directly addresses advertiser needs and provides real value to readers.
    10:59 Entrepreneurial success comes from finding the intersection between emerging technology and current societal needs.
    18:43 Continuous experimentation and measurement are critical for refining business strategies and content approaches.
    21:19 Successful digital businesses require quick identification of a unique market approach and rapid scaling before competitors catch up.
    Resources
    The Penny Hoarder (Website)
    The Penny Hoarder  (Facebook)
    Vishal Mahtani (LinkedIn)
    25 min
  • 381: Reprogram Your Habits, Defeat Overwhelm, Remove Excuses, Find Inspiration and Discover Your Own Path with Derek Doepker
    Derek Doepker is a former rock guitar player turned 7x bestselling author, speaker, and coach on mind, body, and business success.
    His goal is to help people break through their BS and amplify their productivity, profit, and performance by sharing clever mind games, life hacks, and the secrets of success found in music. Information does not equal transformation, and Derek says that you need to follow this three step process:
    open the floodgates to an idea: lower your standards about what a bad idea is, think about what's possible, and realize the "slingshot effect" (i.e. the gym makes you weaker and then you grow stronger)
    transition: sift, sort, process, narrow, filter, mix ideas
    completion: eliminate, edit, deadlines
    https://www.youtube.com/watch?v=_3UdupRCBRQ
    Quotes:                                                                                                                                   
    “Breakthroughs often don't come from looking at new things. They come from looking at old things in a new way.” – Derek Doepker
    “Information doesn't create transformation. Information without implementation—most people would say common sense—won't get you very good results, or any results at all.” – Derek Doepker
    “One of the best ways to create really great work up to a high standard is to start by lowering your standard.” – Derek Doepker
    Takeaways:
    02:39 Personal development advice is universal, but its true power lies in making it specifically relevant to your unique personality and goals.
    07:39 Information without implementation leads to zero progress. Learn something, then immediately put it into practice.
    13:21 State management is critical - prepare yourself mentally and physically before tackling important tasks to maximize productivity.
    20:22 Creativity isn't just about generating ideas, but also about filtering, structuring, and completing those ideas through a deliberate three-phase process.
    26:21 High achievers often need external structure like deadlines to unlock their most innovative work and prevent endless exploration.
    Resources
    Derek Doepker (Official Site)
    Free book: Why You're Stuck (Free Book)
    Derek Doepker (Facebook)
    Derek Doepker (uDemy)
    Derek Doepker (Amazon)
    31 min
  • 380: Next Level Mindset: End Self-Sabotage, Money Blocks, and Other Limits to Become Self-Aware, Discover a Bigger Purpose and Take Consistent Profitable Actions with Christy Primmer
    Christy Primmer from Primetime Consulting is an expert at changing lives. If you want to live up to your true potential and stop self-sabotage, you'll want to listen to her advice today and apply a few of her exercises. For example, ask yourself, "What's the payoff of staying stuck?" And then, "What will change if you get un-stuck?" Finally, "What if you had it now?"
    https://www.youtube.com/watch?v=8SwWHuA97j4
    Quotes:                                                                                                                                   
    “It's about having your daily routine set up for you, always fueling your mind for success—not just fixating on the goal, but truly trusting it's happening, stepping into it, owning the greatness you have, and showing up as that 2.0 version of yourself.” – Christy Primmer
    “Always do more than you think you can, but don't burn yourself out.” – Christy Primmer
    “When we stop self-sabotaging in pursuit of our goals, become aware of what's going on, and give ourselves the time to invest in shifting our mindset and thoughts, it makes all the difference.” – Christy Primmer
    Takeaways:
    00:50 Having a vision bigger than your immediate goal creates powerful, consistent motivation.
    03:38 Successful people show up 100% consistently, especially on days they don't feel like it.
    14:46 Self-awareness and accountability are critical for breaking through personal performance barriers.
    22:10 Listing out your fears and reasons for staying stuck can help you overcome self-sabotage.
    23:20 Acting "as if" you've already achieved your goals can help you create the mindset needed for success.
    Resources
    Christy Primmer: Primetime Consulting (Official Site)
    Primetime Consulting (Facebook)
    Christy Primmer (LinkedIn)
    Christy Primmer (Instagram)
    28 min
  • 379: Expert Engines: Use AdWords Pay-Per-Click to Get More Leads into Your Local Business with Jan Roos
    Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords.
    https://www.youtube.com/watch?v=vFILdAIsG9A
    Quotes:                                                                                                                                   
    “It's not about what's pretty, it's about what works.” – Jan Roos
    “At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos
    “You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos
    Takeaways:
    03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly.
    11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works.
    20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share.
    22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies.
    25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition.
    Resources
    Expert Engines (Website)
    Jan Roos (LinkedIn)
    28 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…