Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 153: Be Persistent, Consistent, Relevant and Visible with Bestselling Author and Radical Influence Expert Jill Lublin
    Publicity expert and author Jill Lublin talks with Robert Plank about becoming more visible through a message people can understand and a routine you can sustain. Her approach brings publicity, networking, referrals, and social media together through persistent, consistent, relevant action.
    Jill begins with clarity. Explaining a business in simple language helps other people remember and repeat the message. A complicated description can make it harder for a journalist, prospective customer, or networking contact to see where the business fits. She discusses finding a straightforward explanation before spreading it through press announcements, interviews, local business publications, and online channels.
    Relevance gives a media outlet a reason to pay attention. Jill describes connecting an etiquette expert's knowledge to a news story unfolding at the time of the interview. She also explains how an upcoming book can supply an announcement before publication. Robert and Jill consider ways an expert can contribute a useful perspective to a conversation already happening, rather than expect the existence of a business to be news by itself.
    Jill shares the recurring activities in her own visibility routine, including announcements, speaking, and social posts. She favors a mix that provides substantial value alongside occasional offers. The point is not to copy every part of her schedule, but to understand how repeatable small actions create familiarity. This episode is useful for an entrepreneur who has something worthwhile to say and needs a more consistent way to bring it to people's attention.
    Turning publicity into a repeatable habit
    Describe your work in language someone else can easily repeat.
    Connect expertise to a relevant story or occasion.
    Look for local visibility as well as larger media opportunities.
    Create a sustainable routine instead of relying on one announcement.
    Resources mentioned
    Jill Lublin from Publicity Crash Course
    https://www.youtube.com/watch?v=Zg0-nz1y2XU
    22 min
  • 152: Convert with Webinars and Get Clients with Magnetic Messenger Alysa Rushton
    Do you want to make more sales and money? Do you want a larger following, and most importantly, do you want an easier time growing your business? If so, Alysha Rushton from GetClientsWithSpeaking.com shares the seven steps to landing clients and sales from webinars:
    1. Connect with your audience: intend to give quality information2. Engage with your audience: open with a question or a quote3. Tell your story: but avoid a lack of overstanding and avoid over-telling that story4. Share content: teach people something, help solve a top-of-mind problem or little piece -- pull out one part of the offer and explain it, get them hungry but don't overfill, go deep but not wide5. Amazing free gift: solve another problem or go deeper -- because you're here, it's free6. Give offer: "another tip"7. Wrap-up: the rest, Q&A, call to action -- information alone is not transformation, link to checkout page at the beginning and end
    https://www.youtube.com/watch?v=dRSDGiaP940
    34 min
  • 151: Offer, Promise, Platform, Big Idea: Create Proven Funnels that Convert with Marketing Medic Mike Caldwell
    Mike Caldwell, the Marketing Medic, joins Robert Plank to discuss why a sales funnel needs a sound business proposition before it needs more software or split tests. His framework considers the offer, the promise, the platform that creates belief, and a big idea that gives a prospect a reason to pay attention.
    Mike explains how an idea becomes more compelling when it is useful, distinctive, and specific. The prospect also needs confidence in the person making the offer, the product, and their own ability to benefit from it. Emotional reasons for wanting a result and logical reasons for making the purchase both have a role in the message.
    A gym bootcamp provides a concrete example. Mike describes rebuilding an underperforming funnel and reports substantial gross sales from a relatively small advertising spend. The story illustrates the changes behind the result rather than establishing a return other advertisers should expect. He favors working from understood principles and a repeatable process before experimenting with individual page elements.
    Another inquiry began with a request for a supplement funnel. By asking about the business, Mike saw a potentially stronger coaching offer that other consultants had missed while discussing mechanics. That example captures the main question running through the episode: what are you actually selling, to whom, and why would they want it? Funnel technology becomes more useful once those questions have clear answers.
    The strategy underneath a working funnel
    Define the offer and the result the buyer wants.
    Create a specific reason to pay attention.
    Address belief in the seller, the solution, and the customer's ability to use it.
    Improve the underlying proposition before testing minor page changes.
    Resources mentioned
    Mike Caldwell, the Marketing Medic
    https://www.youtube.com/watch?v=OhofSSsJLVI
    30 min
  • 150: Launch High-Ticket Offers, Attract Recurring Clients, Scale Your Revenue to Six-Figures And Beyond with Johnson Emmanuel
    Johnson Emmanuel joins Robert Plank to discuss simplifying marketing, validating an offer, and developing higher-value services from customer demand. His story starts with the frustration of following conflicting advice about blogging, podcasting, groups, and other channels without finding a clear direction.
    Johnson describes narrowing the number of marketers he studied and concentrating on an approach he could execute. A low-priced business-growth checklist became a small test of demand. When affiliate recruitment did not work as hoped, he promoted it through a modest email audience and relevant groups, reporting seventy-two sales over seven days.
    Following up with those buyers revealed demand for more help. The progression moved from a checklist to hourly coaching, higher prices, and done-for-you funnels and email sequences. The conversation examines how an initial transaction can create information about a customer's next problem, rather than leave the business owner guessing what to build afterward.
    Johnson also emphasizes copy that addresses the customer's concern instead of repeatedly describing the seller. Follow-up matters when someone has visited a checkout or engaged with material but has not purchased. Robert and Johnson discuss those stages as parts of one system. The episode gives service providers a concrete example of testing a smaller offer, listening to buyers, and using a simpler strategy to develop more substantial work.
    Growing the offer from evidence of customer demand
    Reduce conflicting inputs enough to execute a clear approach.
    Use an initial offer to learn what people will buy.
    Ask what help the customer needs after that first purchase.
    Write and follow up around the customer's problem.
    https://www.youtube.com/watch?v=i21Kr-H90kM
    Resources
    High Ticket Client Attraction Blueprint (Podcast Guest)
    Emmanuel Johnson coaching (Skyrocket Your Revenue)
    Nick Unsworth: Life on Fire (Website)
    33 min
  • 149: Make a Business Out of Podcasting with Steve Lubetkin
    Steve Lubetkin joins Robert Plank to discuss earning income by producing podcasts for organizations. The coauthor of The Business of Podcasting describes a route built around client services and professional production rather than depending entirely on advertising from a personal show.
    Steve returned to production skills after a long corporate career, relearning the work in a digital format. His clients needed reliable audio serving a particular purpose. A reinsurance-company example illustrates why relevance can matter more than a mass audience: a few thousand people concerned with specialized risks may be more valuable to that organization than a much larger general audience.
    The service requires more than enthusiasm for podcasting. Steve discusses recording quality, editing, portable equipment, and the ability to work at different locations. He recalls an important executive interview disrupted by a computer update, an experience that strengthened his preference for a separate recording device. Reliability becomes part of what the client is purchasing.
    Another challenge arose when two clients needed recordings in different places on the same day. Finding a prepared producer with equipment and scheduling flexibility was difficult. That experience points to a business opportunity for someone willing to build the relevant skills and process. Robert and Steve examine what a professional service looks like, how it differs from making only your own show, and why a clear understanding of the client's audience should guide the production.
    Making podcast production a client service
    Identify organizations with a specific audience and communication need.
    Treat recording quality and reliability as deliverables.
    Prepare equipment and processes for work outside your own studio.
    Evaluate success in relation to the client's purpose.
    The Business of Podcasting: Steve and Donna's book
    Being the Media
    Trafalgar Communcations (Donna Papacosta's website)
    https://www.youtube.com/watch?v=evg12uEvm74
    25 min
  • 148: You Deserve the Best In Life: Get More Pleasure, Joy, and Creative Flow with Self-Improvement Guide and Multi-Orgasmic Living Expert Antonia Hall
    Antonia Hall joins Robert Plank to discuss pleasure, attention, and the personal habits that can disappear when work occupies every part of the day. Her perspective connects self-care, imagination, relationships, and creative work with the question of whether success includes actually experiencing the life around you.
    Antonia describes seeking tools for balance during a stressful period in Los Angeles and later developing that interest through graduate study and writing. Her book The Ultimate Guide to a Multi-Orgasmic Life brings intimate and everyday experience into the same discussion about presence and wellbeing.
    The interview includes visualization, attention to breathing, and noticing whether present actions fit a desired outcome. Antonia uses the language of action-oriented and receptive energy to discuss the balance between doing more and allowing space for reflection. These ideas are presented as her perspective and practices, rather than a single method everyone must follow.
    Robert recalls how all-night work on school assignments left him feeling worse afterward, contrasting that with later priorities around sleep, family, and quiet mornings. Ordinary experiences such as eating, bathing, rest, and intimate connection become examples of things someone can rush through while mentally remaining at work. The episode asks entrepreneurs to examine the cost of that constant distraction and make room for enjoyment and recovery within the life their work is supposed to support.
    Making room for the life around the work
    Notice when attention remains at work during personal time.
    Examine whether daily actions support the outcome you want.
    Consider rest and ordinary enjoyment as parts of your routine.
    Use reflection to recognize when more effort is not the only useful response.
    Antonia Hall: Official Website
    The Ultimate Guide to a Multi-Orgasmic Life by Antonia Hall
    Antonia on Twitter
    https://www.youtube.com/watch?v=cer4sndgkHg
    25 min
  • 147: You Are Not Your Past: Use the Debox Method to Remove Self-Doubt, Anxiety, Shame and More with Mindset Expert Jay Roberts
    Jay Roberts joins Robert Plank to explain Debox, his way of describing emotional experiences that continue to influence present reactions. He uses the image of stored boxes to discuss shame, self-doubt, anxiety, and the feeling of not being good enough.
    Jay developed the metaphor while trying to put a complicated personal experience into a simpler form. A sketch on a sheet of paper became a way to explain what he believed was happening when an old experience seemed to shape a new situation. The discussion contrasts noticing an uncomfortable feeling with immediately distracting from it or covering it with a positive statement.
    He shares personal stories, including being moved by the film The Champ and connecting the response with feelings about his father. A waterslide visit with his son also became a moment to examine his fear of heights. Jay describes the visualization and emotional work he associated with a change in that fear; these are accounts of his experience and method, rather than a guarantee of a particular result.
    Robert contributes a different example of losing reflective space when a first smartphone brought constant interruptions. Together they consider how quickly people can move away from an emotion without asking what prompted it. The episode introduces Jay's vocabulary and perspective, giving listeners context for understanding the Debox approach and the personal stories behind it rather than reducing the subject to a promise to remove every difficult feeling.
    Understanding the emotional patterns described in Debox
    Notice a recurring reaction before assigning it a permanent identity.
    Hear how Jay uses the box metaphor to explain his method.
    Distinguish a personal account from a guaranteed outcome.
    Consider how distraction can limit time for reflection.
    Resources mentioned
    Jay Roberts, creator of the DeBox Method
    Debox Revolution Website
    Debox Revolution on Facebook
    Debox Revolution: THe Book
    Debox Revolution on Kickstarter
    https://www.youtube.com/watch?v=dTEkj0HNFmA
    29 min
  • 146: My Testimonial Engine: Get More Reviews and Get Better Reviews for Any Online (or Offline) Business with Doren Aldana
    Doren Aldana joins Robert Plank to discuss the customer feedback a business often fails to collect and the referrals that can grow from strong relationships. The interview follows his move from life coaching into mortgage marketing and eventually a software partnership built around testimonials.
    Doren explains the feedback and review-routing workflow his Testimonial Engine used at the time of recording. The system collected a customer's response, encouraged some reviewers to post publicly, and brought lower ratings to the business's attention. Those historical product details are part of the interview; the broader business issue is whether someone is regularly asking customers about their experience and responding when a problem appears.
    A spa owner starting a new identity after leaving a franchise provides a case study. Doren describes establishing review profiles and following up with previous customers as part of building the business's online presence. The story connects reputation work with an existing customer base rather than assuming a new business identity must begin without relationships.
    The conversation also turns to referral campaigns, including a playful mailing with a toy magic wand. Doren reports substantial commissions from one client's campaign, while the useful design detail is how the request made it easy to think of another suitable customer. The episode offers a historical look at making feedback and referrals more deliberate, with attention to the experience behind a testimonial rather than only the public star count.
    Making feedback and referrals part of the customer relationship
    Create a dependable way to hear about customer experiences.
    Respond to problems while the details are still clear.
    Recognize the value of relationships already in the customer base.
    Make a referral request understandable and relevant.
    Resources mentioned
    Doren Aldana from My Testimonial Engine
    https://www.youtube.com/watch?v=0JsUeJ2lpfo
    28 min
  • 145: Establish Your Brand, Build the Right Team and Live the Lifestyle You Deserve with Paul Potratz
    Paul Potratz joins Robert Plank to discuss branding, customer experience, and a team that can make decisions without routing everything through the owner. His starting point is how the product or service improves a customer's life, rather than a polished description that never reaches a useful benefit.
    Paul recalls workshop participants struggling to explain those benefits without returning to a sales pitch. His own agency's period of competing more heavily on price brought clients who stayed for less time, prompting a reassessment. A car-dealer example and a memorable consultation in a Paris shirt shop illustrate the alternative: understand the person and help them choose, rather than make price the only argument.
    The team discussion focuses on judgment and responsibility. Paul asks people bringing a question to suggest a solution and explain the result they expect. Experiments and mistakes become opportunities to learn, while performance still matters. A conversation about reduced bonuses led the team to examine the cost of errors in a mailing and an advertising campaign.
    Paul also describes moving from a solo operation into a business that allowed him to spend extended time away. That freedom depended on capable colleagues and a culture built around results. The episode connects the customer-facing brand with the internal experience: a business needs people who understand its promise and have enough clarity and authority to deliver it.
    Building a brand the team can deliver
    Explain the improvement a customer actually receives.
    Use consultation and experience to compete beyond price.
    Ask team members to bring a proposed solution with a question.
    Connect independence with clear performance expectations and learning.
    Resources mentioned
    Paul Potratz from PPADV.com
    Potratz Agency
    Paul Potratz: Free Strategy Tips
    Potratz Floral Shop & Greenhouses
    https://www.youtube.com/watch?v=_WQJGARPNsY
    24 min
  • 144: Mental Illness is An Asset: Create Predictable Income Using Checklists, Life Mission Statements, and Tribal Connections with Mike Veny
    Mike Veny joins Robert Plank to discuss mental health, meaningful work, and the systems that help a business function on an imperfect day. His story begins with serious childhood difficulties and discovering drumming as an outlet, then follows that interest into professional music and interactive events.
    A request to teach drums to children led to further requests from adults and companies. Mike's corporate drum circles use shared participation and rhythm to explore connection and teamwork. That work also reflects the personal mission he describes: helping people connect authentically.
    The business side of the interview is unusually concrete. Mike documents recurring work in an operations manual and uses checklists for important processes. His budgeting example sets a deadline for the following month's plan and gives an assistant a clear point at which to remind him. Expected income, conservative assumptions, expenses, and the finished budget belong to a repeatable routine rather than something he must reinvent each month.
    Mike also describes a difficult depression day immediately before the interview, when existing checklists helped him complete some tasks. The story does not suggest a checklist replaces care; it shows why preparing a process in advance can reduce the number of decisions needed later. The episode connects personal purpose with practical structure, offering an example of designing work that does not assume uninterrupted energy, concentration, or ideal circumstances.
    Preparing systems for the days that are harder
    Document recurring tasks while the process is clear.
    Give an assistant explicit deadlines and reminder triggers.
    Use a mission statement to connect work with a meaningful purpose.
    Recognize that a system can support work without resolving every personal difficulty.
    Resources mentioned
    Mike Veny from TransformingStigma.com
    Unleash Your Groove
    https://www.youtube.com/watch?v=bxHiSiYj-ns
    23 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…