Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

By Robert PlankBusinessEntrepreneurshipMarketingManagement
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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories episodes

  • 143: Success is An Inside Job: Create and Promote Your Itty Bitty Book with Suzy Prudden
    Suzy Prudden joins Robert Plank to discuss using a short, focused book to support a larger business. Her Itty Bitty Publishing approach organizes an expert's knowledge into fifteen concise steps, making the book a starting point for readers who may later want a workshop, coaching, or a deeper program.
    Suzy explains why finishing a useful book can matter more than trying to put everything you know into one volume. Each section needs a clear idea, while the author's other resources can provide additional instruction. Robert and Suzy explore how the subject of the book connects to the audience and the services the author is prepared to deliver.
    Her examples include a sales expert using a book to begin conversations with car dealerships and another author developing a related certification program. Suzy reports substantial business results in those cases, but the useful detail is the connection between a focused topic, a relevant reader, and a service beyond the book. She also recalls buying thousands of copies of her own books and eventually giving them away, an experience that influenced her thinking about their role.
    The discussion reaches the personal side of business as well. Suzy describes financial setbacks, learning to pay closer attention, and working with people whose strengths complement her own. A later partnership with her sister worked differently from an earlier employer-employee relationship. These stories connect publishing with responsibility, delegation, and building the support needed to follow through on an idea.
    Turning a focused book into a useful business asset
    Give the reader one clear idea or step at a time.
    Connect the book's subject with an audience you can serve further.
    Plan how workshops, coaching, or other resources deepen the material.
    Use complementary skills and practical delegation to finish and promote the work.
    Resources mentioned
    IttyBittyPublishing.com
    https://www.youtube.com/watch?v=p3AR9kfIkBU
    34 min
  • 142: Creativity is Your Biggest Resource: Get Published, Find Your Flow State, and Prevent Burnout with Spiritual Business Life Coach Tracee Sioux
    Tracee Sioux joins Robert Plank to discuss creativity as a resource that needs both structure and recovery. Her work with entrepreneurs and authors connects purpose, publishing, a professional platform, and the process of turning expertise into material people can use.
    Tracee describes a client engagement that developed branding and a website before producing content in manageable pieces. A collection of meditations could support books, audio, and email products rather than be used once and forgotten. The discussion considers how an idea can move between formats while retaining a clear purpose for the audience.
    Professional editing matters because an author can become too familiar with a draft to see what a newcomer needs. Tracee's memoir example required an expert to supply context instead of beginning at the level of knowledge already in his own head. Breaking a large project into smaller daily goals also made the work easier to approach.
    The conversation is candid about overwork. Tracee describes exhaustion after an intense launch and the recovery that followed. A client's temporary absence also became an experiment in allowing employees more responsibility. Robert and Tracee discuss schedules, deadlines, breaks, and the guilt that can accompany greater freedom. The episode brings the creative result and the conditions needed to keep creating into the same plan, rather than assume another burst of effort will always be available.
    Protecting the work and the capacity to keep doing it
    Break a large creative project into manageable pieces.
    Adapt useful material into formats with a clear audience purpose.
    Use an editor to find missing context and familiar mistakes.
    Plan recovery alongside deadlines and intense production.
    https://www.youtube.com/watch?v=DKF7-wRUpFI
    34 min
  • 141: Hacking Success: Small Wins, Goal Setting and Business Tweaking with Scott Hansen
    Scott Hansen joins Robert Plank to discuss goals, mindset, and the business questions that can disappear beneath busy preparation. His coaching approach combines practical tactics with the way an owner thinks about the result, the work, and the obstacles in front of them.
    Scott favors defining the life and business someone wants, then working backward toward the revenue, systems, and actions required. A nearer-term target can make that work more concrete than a distant ambition without clear next steps. He describes using ninety-day goals to create a sense of direction and smaller wins that make continued effort more rewarding.
    The conversation includes an aspiring online-show host who had planned equipment and sponsors but had not resolved where the audience would come from. That example captures a recurring problem: polishing the visible pieces before addressing traffic, customers, and revenue. Scott also discusses looking for overlooked opportunities within an existing business rather than automatically adding advertising expense.
    His own podcasting experience began after a mentor encouraged him to learn the medium. An early partnership opened another publishing opportunity, illustrating how action can produce relationships that were not in the original plan. Robert's Little League memories add a parallel: practice became more enjoyable as improvement made the skill rewarding. The episode connects clear goals with repeated work and adjustment, giving an overwhelmed owner a way to distinguish progress from preparation that never reaches a customer.
    Working backward from a result you can act on
    Define the business and life the goal is meant to support.
    Turn a distant ambition into a nearer-term target.
    Resolve the audience and revenue questions before over-polishing the setup.
    Use small wins and feedback to guide continued effort.
    Resources mentioned
    SuccessHackers.net
    https://www.youtube.com/watch?v=FRMY2v245BQ
    34 min
  • 140: Find Fulfillment: From Invisible to Influence with Conscious Warrior and Freedompreneur Nick Pereira
    Nick Pereira joins Robert Plank to discuss building a business around freedom, fulfillment, and the person doing the work. His six-stage model moves from being relatively invisible through emergence, chaos, systems, stability, and influence, offering a way to think about why different problems appear at different stages.
    Nick describes leaving employment before he had a functioning business and the financial strain that followed. An inexpensive meal became a meaningful milestone during that period. The story makes clear that the freedom he sought did not arrive as soon as he made the decision to become an entrepreneur.
    Growth can create its own problems when activity expands faster than the infrastructure supporting it. Nick discusses systems as a way to preserve time, energy, and money once the business becomes chaotic. He also warns that an owner who becomes bored with stability may create unnecessary disruption instead of deciding deliberately what to develop next.
    The conversation includes his coaching community and the choice to retain members through continuing value rather than a long contractual commitment. Robert and Nick connect that ongoing contribution with a broader view of success: a business should reflect what matters to its owner, not only an outside image of achievement. The episode encourages listeners to identify their present stage, accept the work of development, and examine which next change would support both the business and the life around it.
    Recognizing the stage and the problem in front of you
    Define freedom and fulfillment in terms that matter to you.
    Build systems when growth exceeds personal capacity.
    Notice when boredom is creating avoidable chaos.
    Keep delivering value after a customer or member first joins.
    Resources mentioned
    Freedompreneur Club on Facebook
    https://www.youtube.com/watch?v=swSjmWg9Bjg
    32 min
  • 139: The Wisdom of Walt Disney: Live a Great Story and Control What You Can Control with Jeff Barnes
    Jeff Barnes, author of The Wisdom of Walt, joins Robert Plank to discuss ambition, adversity, and the experience a business creates for its customers. Using stories about Walt Disney and Disneyland, he explores the distance between imagining something worthwhile and doing the detailed work needed to bring it into the world.
    Jeff recounts Disneyland's difficult opening day and uses it to distinguish problems that can be addressed from conditions outside a leader's control. Commitment to a vision still leaves room for correcting what went wrong. A story about a stagecoach's leather strap brings the same idea down to a small detail: the experience is made from many choices a customer may notice, even when each seems minor on its own.
    Customer service is another part of that experience. Jeff describes a lost dining reservation and an employee who could offer a remedy without turning every decision into a management escalation. The example connects attention to detail with the authority employees need to help a guest in the moment.
    Jeff's own story gives the conversation a personal dimension. After a life-threatening brain tumor, he stopped accepting the reasons he had used to postpone writing a book for more than twenty years. He says he completed it in 142 days. Robert and Jeff connect that experience with acting on an idea, improving what is within reach, and allowing adversity to become part of a larger story rather than the point where the story stops.
    From a compelling vision to the details of execution
    Separate a controllable problem from a circumstance you cannot change.
    Pay attention to the details that shape a customer's experience.
    Give capable employees room to resolve a problem.
    Identify the work you keep postponing and what it would take to begin.
    Resources mentioned
    TheWisdomOfWalt.com
    "The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth"
    https://www.youtube.com/watch?v=6cwgw9dlx7I
    28 min
  • 138: Bring Your Marriage Back to Life with Entrepreneurs Tony and Alisa DiLorenzo
    Tony DiLorenzo and Alisa DiLorenzo join Robert Plank to discuss the relationship behind One Extraordinary Marriage and the conversations that helped them change it. They speak candidly about years of disconnection and the need to keep investing in a marriage after the wedding, especially when work, children, and routine consume attention.
    Their account includes a sixty-day intimacy challenge that initially sounded impractical while they were caring for young children. They describe it as part of their own turning point, not a single prescription for every couple. Communication, trust, and sexual intimacy became recurring subjects in the resources they later created.
    Tony and Alisa explain that they had not grown up with many practical conversations about marriage or sex, and they struggled to find the kind of help they wanted. Speaking and podcasting gave them a way to discuss those subjects more openly. An early message from an Alaska listener became a memorable sign that their experiences were reaching beyond the people they knew.
    The discussion covers worksheets, coaching, accountability, and making time to talk rather than waiting for circumstances to improve on their own. Even a practical privacy problem became a topic they could share with their audience after trying a sound machine at home. The episode combines their personal story with the work of creating resources from lived experience, showing how intentional conversations became both a relationship practice and the basis of a business.
    Making room for the relationship and the conversation
    Discuss communication, trust, and intimacy rather than assume they will resolve themselves.
    Recognize that the couple's challenge describes their own experience.
    Create intentional time for the relationship alongside other responsibilities.
    Hear how a personal story developed into a podcast and practical resources.
    Resources mentioned
    Tony and Alisa DiLorenzo, from OneExtraordinaryMarriage.com
    https://www.youtube.com/watch?v=spb_yFONpfU
    27 min
  • 137: Intuitive Business Insights with Life Strategy and Business Coach Sasha Laghonh
    Sasha Laghonh joins Robert Plank to discuss business planning, coaching, and the personal responsibility behind a career decision. Her work combines consulting and intuitive services, and the conversation focuses on how she asks clients to examine assumptions, prepare realistically, and take ownership of what happens next.
    Sasha describes starting her counseling business as corporate opportunities contracted in 2008. She initially worked through other platforms before building her own online presence and developing business through referrals and radio appearances. The transition provides context for her questions about why someone wants to become an entrepreneur and how prepared they are for the change.
    Leaving a job involves more than enthusiasm for an idea. The discussion covers knowledge of the market, income expectations, contingency plans, and the effect of financial pressure on judgment. Sasha warns about copying a friend, a competitor, or a family member without understanding whether the same choice fits your own circumstances. Outside opinions can be useful, yet they do not transfer responsibility for the decision.
    She also explains screening prospective coaching clients for seriousness and willingness to act. Endless planning can become its own obstacle, just as excitement can encourage action without preparation. Robert and Sasha explore the balance between getting a different perspective and depending on someone else for every answer. The episode is useful for listeners considering a transition who want to examine both the practical plan and the emotions influencing it.
    Preparing for a decision you can own
    Clarify why the change matters before copying someone else's path.
    Test assumptions about the market and the income required.
    Plan for setbacks as well as the hoped-for outcome.
    Use guidance to support action and judgment, not replace responsibility.
    Resources mentioned
    Sasha Laghonh from SashaTalks.com
    https://www.youtube.com/watch?v=vGOIw5TX9fE
    21 min
  • 136: You Are in the Money Getting Business: Selling Domination with Rodney Hughes
    Rodney Hughes joins Robert Plank to discuss the ordinary marketing gaps that can keep a good product from selling. His framework examines visibility, missed opportunities, activities already working, and work that consumes resources without contributing a useful result.
    The first question is whether the right people discover the business at all. A strong product still needs a way to reach prospective buyers. Once people show interest, Rodney looks for the contact information or follow-up opportunity the business may be allowing to disappear.
    A barbecue-sauce seller supplies a concrete example. Sampling at markets generated immediate interest, while a website and an additional offer created a way to continue the conversation. Recipes and videos could give people a reason to remain connected beyond the day they tasted the product. The future audience target discussed in the interview was a plan, rather than an already achieved subscriber count.
    Robert's experience receiving restaurant texts just before lunch illustrates the role of timing. Rodney also encourages examining what already works and adapting useful ideas from other industries. The episode brings sales back to a set of practical questions: who knows you exist, what happens when someone is interested, which successful activity deserves more support, and what can be stopped? Those questions can reveal an improvement before an owner purchases another complicated marketing system.
    Finding the missed opportunity in an existing business
    Address obscurity before assuming the product is the problem.
    Create a way to continue a conversation after initial interest.
    Improve activities that already show useful results.
    Stop spending time on work without a clear contribution.
    Resources mentioned
    "Selling Domination: Your Blueprint to Selling More and Generating an Extraordinary Income"
    https://www.youtube.com/watch?v=EzJ7v-BnLA4
    26 min
  • 135: Overcome Illness and Adversity At Any Age with Marc Hoberman
    Marc Hoberman joins Robert Plank to share his experience of epilepsy, teaching, and building a business while living with uncertainty. Diagnosed after a seizure while driving at seventeen, he faced restrictions, medication difficulties, and the question of how much the condition would define his future.
    Marc recalls his mother's response: they would face the situation together, and it could become part of what made him stronger. He also describes a period of hiding severe medication-related dizziness from his parents. Those experiences inform his emphasis on dependable support and qualified help rather than trying to manage every concern alone.
    The conversation follows his career as an educator and tutor, including a later seizure during a supervised medication change. Marc describes the personal decisions that followed and the responsibilities he wanted to maintain in his family and work. These are his experiences of care and adaptation, not instructions for changing anyone else's treatment.
    His tutoring business supplies another practical example. Repeated snow cancellations pushed lessons onto a live online whiteboard, and the format worked well enough that some nearby families preferred to continue remotely. A later family health challenge also helped him recognize the perspective he could offer others and encouraged him to finish his book. The episode connects resilience with learning, asking for support, and finding workable adjustments rather than pretending a difficult circumstance does not exist.
    Adapting without letting a setback define everything
    Build a support network that includes appropriate professionals.
    Be honest about difficulties that are hard to discuss.
    Look for practical adjustments that preserve meaningful work.
    Use experience to understand and support other people.
    Resources mentioned
    Marc Hoberman from GradeSuccess.com
    Search and Seizure: Overcoming Illness and Adversity
    https://www.youtube.com/watch?v=d40_CpG4bkY
    25 min
  • 134: Get Out of the Dumpster and Banish Your Limitations with Dr. Reggie Padin
    Reggie Padin joins Robert Plank to discuss the circumstances that pushed him back into education and eventually into teaching and coaching. His story begins with dropping out of high school and later finding himself manually emptying his employer's dumpsters during a difficult period for the company.
    That summer became a turning point. Reggie describes deciding on a different future, beginning with a GED and continuing through college and advanced degrees. The distance between the starting point and the eventual doctorate required repeated steps, rather than a single moment of motivation doing all the work.
    He connects that experience with purpose and the assumptions people make about their limitations. Doubt, excuses, and a feeling that circumstances have already determined the future can make it harder to attempt the next action. Reggie encourages learning from people who have accomplished something similar and examining the methods and resources that supported them.
    For someone unsure of a direction, he suggests writing repeatedly about what brings joy, fulfillment, motivation, and satisfaction, then looking for themes. Robert and Reggie discuss the relationship between finding that direction and carrying out the work. The episode is a personal account of changing course, with an emphasis on a purpose strong enough to support sustained effort and practical learning. It asks listeners to see the next achievable step without confusing present circumstances with the only future available.
    Finding a purpose that supports continued effort
    Separate a difficult starting point from a fixed conclusion about your future.
    Learn from people who have taken a similar path.
    Use repeated reflection to identify meaningful themes.
    Connect the desired change with the next practical step.
    https://www.youtube.com/watch?v=3ZS45ZAg_us
    24 min

About Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories

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Marketer of the Day with Robert Plank is a daily business podcast for entrepreneurs, solopreneurs, consultants, agency owners, coaches, authors, speakers, and expert-led service businesses that want…