Marketers Club: Market your talent and earn what you're worth

The impact of the Coronavirus has been felt around the world. It has forced businesses to close, cities to into lock down and people into isolation. The way we do business has been forced to change. One of the biggest changes is the use of technology to host meetings, events and connect with others.  One of the fastest growing and most popular platforms is Zoom. In this week's episode my guest Warwick Merry runs you through the keys to success with using Zoom. Whether you are a seasoned presenter who is trying to transition to online, or someone who is nervous about technology and how to make this all work for your business, this episode is for you. 

The impacts of the Coronavirus have been felt by every business around the world. It has thrust us all into a world of change, one that many of us were unprepared for. But despite the size and speed of change we've all been forced to endure, the question now is about how to positively navigate the new look world we live in.  There are 5 distinct phases of change that we all go through and as business leaders it's important for us to understand them, to be able to embrace them, and use them as a springboard for a brighter future. This episode is dedicated to helping business owners everywhere to successfully plot a path through the negativity so they can regain a sense of control. 

There are few things more important to your ability to grow a profitable business than the quality of the relationships you are able to build. We live a in a world that is driven by relationships. But how do you build solid relationships with the right people and ensure they generate you business?  My guest this week is known by many as the Relationship Guy. A master of relationship building, Lindsay Adams book the DNA of Business Relationships reveals the art and science of creating a trusted relationships with people who want to do businesses with you. If you want to know how to fire up the quality of your relationships, take a listen. 

LinkedIn is the world's largest B2B (Business 2 Business) platform with over 660 million users. The platform is 227% more effective for lead generation than Facebook or Twitter. The question is how do you make sure your profile stands out, is searchable and once found positions your expertise effectively. My guest this week is Jo Saunders reveals how to make a great first impression, increase your visibility, amplify your authority and become a true influencer. If you want to unlock a new lead source for your business, this episode is for you. 

What if the secret to winning more business wasn't to go after the sale harder, but was in fact to do the opposite? As business leaders, entrepreneurs or sales professionals we need to make sales, but we also know that NO ONE likes to be sold to.  My guest this week is Allan Langer and his book How to Sell More By Selling Less offers a fantastic framework for changing the sales dynamic, eliminating pressure and making the whole sales process, faster, easier and a lot more profitable.  If you want a step by step system for sales without the crunch factor, this is for you. 

Have you got a clear, concise marketing plan for your business? Or are flying by the seat of your pants hoping things will work out. 

A marketing plan is arguably one of the most important documents any business can create. If you've avoided creating a plan because you thought it would be too expensive, time consuming or difficult then I have good news. 

Author of the One Page Marketing Plan Allan Dib joins me to explain how you can create a sophisticated plan for your business on one sheet of paper in around 20 mins.

Life isn't always fair, in fact sometimes it can feel like everything is against you. It's at these moments that we need to know how to replenish, refuel and reenergise ourselves.  Motivation really is an inside job but when times are tough or life's feeling a little unfair, it's important to be reminded that we have the ability to change our state, regain focus and strive forward positively again.  If you feel like you need a good dose of motivation, then this week’s guest Julie Cross will help get you jumped up and firing.

Do you have a powerful dream or big goal you want to achieve? If you do that's awesome. The only question now is how's it going. Are you making meaningful progress towards the goal or are you stuck in a perfection trap? In this episode I share 5 sure-fire ways to break free of the inertia and start to build positive momentum towards the achievement of your goals and dreams.

It may be the most overlooked, yet powerful resource you possess. We use it every day, but most of us never think about it and certainly don't do any work to improve it. What is it? Your Voice. The way you speak has a profound impact on the results you are likely to enjoy. Your voice, the pitch, and tone as well as your body language all play a major role in the way you are perceived.  When you speak do people listen? When you lead, do they follow? My guest this week is Dr. Louise Mahler a former professional opera singer. Today Louise educates leaders globally about the power of the voice and how they can use it as a more effect tool of persuasion, to influence others and communicate important messages. 

For some, the word sales sends a shiver down their spine. But the fact is sales are an essential part of business success. My guest this week is Brad Tonini. If you want to know how to sell what you do, more often, with more ease, then what Brad has to share will be of great value to you.

Brad teaches the principles of how to sell as a Trusted Advisor. In this episode he shares a raft of great sales strategies that are guaranteed to boost your sales results.