Marketers Club: Market your talent and earn what you're worth

Are you running your business by the seat of your pants? Are you running in every direction without a plan? Or maybe you've avoided making plans for fear that they would rob you of the freedom to change direction. 

On this weeks podcast Michael Harrison shares a simple and powerful four step model for building a strategic plan that will fuel your business success. If you want to create your own roadmap and plan that help you be more purposeful and profitable take a listen.

When was the last time you dedicated time to be creative? One of the traps that many find themselves in is being to busy to innovate. It's likely that if you work in marketing or started a business that you identify as a creative person. But creativity has to be more than an idea, it's an action. It's something you do and practice and in this episode we explore why it pays to dedicate much more time tapping into the many lands of smart.  Glenn Capelli is a member of MENSA, a true bright spark, who has been helping children, teachers, employees and CEO's to innovate and create for more than 30 years. Glenn shares some wonderful insights and timely reminders of why we need to pay more attention to being creative and the benefits it brings. 

In a fast paced, demand world, one of the most crucial skills you can possess is Resilience. The ability to not only cope with the slings and arrows that come your way, but to actually thrive under pressure.  Most of us live with pressure every day. The pressure to perform, produce, and provide. The pressure to juggle business and family, to maintain relationships and manage expectations.  With more people vying for your attention than ever before and with less time available to consider your options, many people find themselves at breaking point. In this episode Resilience Expert Michael Licenblat shares some practical strategies for managing pressure and stress that will help you flourish in even the most trying circumstances. 

If you want to enjoy more success in 2020 and beyond this episode reveals four crucial strategies you are going to want to apply. 

As the world gets noisier, and people have increasingly less time to consider their options, it will be critical to articulate what you do, who you serve and what makes you different. 

If you want to stand out from the crowd and consistently attract more clients through your doors, the four strategies shared in this week's Marketers Club podcast are a must. 

The speed at which your company grows often comes down to one thing - Communication! The more influential your communication skills the more people will buy into your ideas.  In this episode, curator of TEDx Melbourne, Jon Yeo shares his framework for improving the quality of your communication. If you're not familiar with TED it stands for Technology, Entertainment & Design. It's a not for profit organisation that coordinates events globally where people get to come and share an idea worth spreading.  These talks are limited to just 18mins so people have to know how to concisely communicate their point, a skill that is invaluable to everyone and we explore how to improve your communication skills in this episode. 

For many people the very idea of having to stand up and speak to a room full of people is terrifying. Public speaking ranks as many people’s greatest fear. My guest this week Dave Staughton was one of those people. But through a set of circumstances he was forced to step up and speak.  From those initial knee shaking moments Dave started a completely unexpected journey that has seen him build a speaking business, and become as he describes the accidental speaker. Whether you've dismissed using speaking to help grow your business because of fear, or you want to know how to add more speaking to your marketing mix, this episode is packed with great tips, ideas and strategies to help you do it.

Social Media is one of the areas of business that consumes a lot of business owners time and attention, but it doesn't always deliver the results people are hoping for. The fact is if you want to use social media successfully to help grow your business you need a clean plan and strategy.  In this episode my guest Steve Hubbard reveals some of the essential assets you'll need to be able to generate sales from your social media. He outlines the connection between your web and social platforms and provides a blueprint for success.  If you want to eliminate some of the confusion and develop a plan for your success take a listen now.

You are competing for the attention of your buyer. Not just from competitors but from all the things that consume your prospects time. 

The stepping stone of success is to win a small slither of their time and attention by getting them to add you to their playlist. The list of things they are interested in and will give some consideration to. 

In this episode we explore the 5 steps you need to take to make your prospects playlist. How you get on their radar and build a list of people who want to learn more from you and about you. 

This is a game changing strategy every marketer and business owner will want to apply.  

What sort of Networker are you? Does the very idea of attending a networking event send a shiver down your spine, or you excited by the prospect of meeting new people?

Regardless whether you love or loath it, there's no doubt, that it can be a hugely benefical activity to master for your business. In episode 15 Paul talks to Braith Bamkin, a master networker who shares some brilliant insights on how to network successfully. 

If you want to know how to make the most of every networking opportunity in the future, this session is a must listen.

One of the great challenges in business is knowing when it's time to hire someone. Whether you're hiring your first employee or adding someone to your team, the hiring process can be a tricky one. You need to have thought through exactly what skills you need to help you accelerate your growth.  In episode #14 of the Marketers Club Podcast, I'm joined by Mark Bloodworth. Mark has helped recruit and develop thousands of people for both large and small companies. In this session he provides you with a step-by-step framework to follow to dramatically improve your chance of finding the right person to join your team and help grow your business.