MarkeThinkers Podcast

MarkeThinkers Podcast

By Jim MerinoBusinessMarketing
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MarkeThinkers Podcast episodes

  • Launching Successful MVP Marketing Program for Healthcare and Aesthetic Providers by Yee Lin Loke

    Welcome to the new episode of the MarkeThinkers Podcast. For episode 5, we will discuss Launching a Successful MVP Marketing Program for Healthcare and Aesthetic Providers with our special guest, Yee Lin Loke. She has an accounting background and grew up in a family full of doctors. Pay attention to her strategies and learn from them!

    Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/

    Key Points From This Episode:

    1. Tell us something about yourself.
    2. Tell us about MVP Marketing Program and its benefits to your clients.
    3. How do you maintain getting quality leads over the client?
    4. What are the offerings and caterings to other industries you expanded, and what are those benefits to those businesses?
    5. Are you able to replicate the strategies from one industry to another?
    6. Explain holistic marketing.
    7. Aside from Facebook, what other platforms or channels do you use for holistic marketing?
    8. Are you familiar with the digital-first approach?
    9. Do you see or observe some brand that is taking a digital-first approach?
    10. What was the hardest thing you’ve faced in your entire experience in this industry, and how did you overcome it?

      11. MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

      For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity

      We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

      30 min
    11. Branding That Moves Audience to Action with Elen Gales of Channel Human Creatives

      Show Notes:

      Welcome to the new episode of MarkeThinkers Podcast. For episode 4, we will discuss Branding the Moves Audience to Action with our special guest, Ellen Gales. She is a Filipina with a degree in Business Economics from the University of Saint La Salle in Bacolod. Ellen started her marketing journey with the essential digital marketing strategies and, afterward, made it work for her career. She was a video producer in Sri Lanka, later on, moved to California to become a video editor, and has worked with big brands like Sony and Adobe.

      Listen to her strategies and learn more!

      Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/

      Key Points From This Episode:

      1. Tell us something about yourself.
      2. One of your prominent campaigns is #BeFearless, #BeWildered, #BeExtraordinary. Stand Out. How did you come up with that?
      3. Do you have any favorite campaigns in traditional or digital ways, and why do you think they hit the mark?
      4. As an artist, you have this branding, and I see that in all of your works. What do you think is the reason why having branding is important?
      5. Talking about the audience and branding in general, what are the things you think about branding that can move the audience?
      6. What makes marketing in America different from marketing in the Philippines? Can you share with us what brands there are that possess authenticity?
      7. How about in the Philippines? What do you notice about the branding here? What are the products Filipinos love?
      8. In terms of being digital, do you have any brand in mind that you think is making the digital-first approach that you admire today?
      9. What is your final tip about branding to all businesses out there?

        10. MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

        For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity

        We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

        53 min
      10. Adding Content Creation as a Service to your Marketing Agency with Scott Springer of LaunchPad Group

        Show Notes:

        Welcome back to the MarkeThinkers Podcast, and now we’re on our Season 2. For episode 13, we are joined by the Director of LaunchPad GC, Scott Springer. LaunchPad Group was formed as an incubator for its in-house technologies. They are continually expanding its offering of turn-key support packages as they spot common areas to benefit customers within its network.

        He believes in turning those ambitions into actions! Enjoy the process, and get going today!

        Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/

        Key Points From This Episode:

        1. What is Content Creation, and why is it important for businesses nowadays?
        2. Tell us more about your content creation service and your target market.
        3. You have a lot of projects going on. I know that there are Aussie Ambitions. Tell us more about that. How did you come up with Aussie Ambitions? What was the inspiration for your podcast?
        4. How did you get people to guest on your show? What are you looking for as a guest?
        5. Is there any particular podcast episode that struck you the most? Why?
        6. What about this new personal project of yours? What is it called? What was the inspiration for that?
        7. What marketing platforms or channels did you use to amplify Aussie Ambition, Entrepreneurship Adventures, and your content creation services?
        8. What brand do you think is doing digital-first that you admire today?

          9. Links Mentioned in Today’s Episode:

          LaunchPad Group

          Aussie Ambitions Podcast

          Entrepreneurship Adventures

          MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

          For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

          46 min
        9. Instagram Reels vs. TikTok: Which is better for your brand?

          EP 12🎙️Jim and Carissa talked about Instagram Reels and TikTok. The big dilemma: on which platform to perform? Maybe Instagram with its perfect photos, TikTok with its dynamic videos, or perhaps both. We will tell you how to make your choice.

          ⁠

          We sat down to talk about these two powerhouses of video for connected brands today. We get into: ⁠

          ⁠

          ⏺️ Two different approaches 💡

          ⏺️ Two different audiences 👥

          ⏺️ The different strategies of content 👀

          ⁠

          Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/

          MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

          For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity

          Episode 12 is now available on all podcast streaming platforms and YouTube.⁠

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

          15 min
        10. Picking a Niche That Thrives with Rachel Jaro of Cimmaroon Photography

          Welcome back to the MarkeThinkers Podcast and now we’re on our Season 2. For episode 11, we are joined by a web developer and entrepreneur Rachel Jaro. Rachel is the founder of Cimmaroon Photography and has over 11k followers on their Facebook page. In this episode, Rachel shares her advice for newbie photographers looking to turn their passion or side hustle into a thriving business. She shares her journey with her business and her growth in newborn and maternity photography. Rachel also shares stories of how she overcame challenges during the beginning of the pandemic when there was limited mobility. If you’re interested in starting a photography business, or are looking for advice for your existing one, this episode is packed with advice for you.

          Shop MarkeThinkers merch: https://www.facebook.com/MarkeThinkersCommunity/shop/

          Show Notes:

          1 Meet Rachel! Where her experience when she transitioned from a web developer to managing a creative-centric business.

          2 How picking a niche in the photography business is crucial when starting out.

          3 Her first client came from a referral and the reaction and challenges she experienced.

          4 The biggest challenges Rachel faced as a business owner during the pandemic.

          5 The impact of COVID on her business and did she survive.

          6 The marketing strategies she’s doing right now to continuously get bookings.

          7 Her future plans for herself and Cimmaroon Photography.

          8 Rachel gives advice to photographers who want to build a photography studio business.

          Discussed in this episode:

          1 Cimmaroon Photography Instagram: @cimmaroonphoto

          2 Cimmaroon Photography Booking: https://cimmaroon.com/

          3  Cimmaroon Photography on Tiktok & Facebook: @cimmaroonphotography

          MarkeThinkers Podcast with Jim (@jimmarvelous) and Carissa (@carissacolesocial).

          For more from Emerge, follow us on Instagram and TikTok @getemerge.io. https://www.emerge.com.ph/, https://www.facebook.com/MarkeThinkersCommunity

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don’t forget to subscribe!

          #WeAreEmerge #DigitalFirst #GoDigital #MarkeThinkers #Podcast

          15 min
        11. Digital Marketing Trends & Predictions For 2022

          In the FINAL episode of our 1st season, we tackled our favorite topic every year -- trends and predictions.

          As a digital marketing agency, we hope to see strategies and tactics brands should execute to stand out in 2022: communicating their value and authentic purpose or intensifying share of mind.

          Episode 10 is available on Apple Podcast, Spotify, or anywhere else you listen.

          Time-stamped Shownotes:

          [1:09] Introduction on trends and predictions

          [8:01] Take advantage of webinars and live

          [11:48] Intensify user-generated content

          [17:37] Utilize video content especially lo-fi videos

          [20:00] Use play of words in copywriting

          [28:06] Businesses should take advantage of ephemeral content

          [29:43] Don’t be afraid of the trend or change; key takeaways

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe!

          Check out MarkeThinkers Podcast on Spotify!

          Let’s connect!

          #MarkeThinkersPodcast

          ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

          #Emerge

          ➡︎ Website: https://www.emergelocal.com/

          ➡︎ Instagram: https://www.instagram.com/getemerge.io/

          ➡︎ Facebook: https://www.facebook.com/getemerge

          ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

          ➡︎ Twitter: https://twitter.com/getemerge

          ➡︎ TikTok: https://www.tiktok.com/@getemerge

          #MetroClarkGuide

          ➡︎ Website: https://metroclarkguide.com/

          33 min
        12. Essential Creative Skills In A Digital Marketing Agency

          Today is another episode of MarkeThinkers Podcast as Jerico Tapnio, Creative Specialist at Emerge, joins us to talk about crucial skills one must possess when working in a digital agency.

          Find out how he challenged himself to be where he is right now!

          🎧 Listen on Spotify

          Time-stamped Shownotes:

          [1:30] Guest introduction

          [7:30] Start with Adobe Photoshop

          [13:17] Humble beginning as a designer

          [20:40] Why having a portfolio as a designer is important

          [27:11] Creative inspiration sources

          [36:57] Tips or advice to designers who are starting in their career

          [41:47] Why having a mentor is important when you are starting as a designer

          [47:51] Key takeaways

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe!

          Check out MarkeThinkers Podcast on Spotify!

          Let’s connect!

          #MarkeThinkersPodcast

          ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

          #Emerge

          ➡︎ Website: https://www.emergelocal.com/

          ➡︎ Instagram: https://www.instagram.com/getemerge.io/

          ➡︎ Facebook: https://www.facebook.com/getemerge

          ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

          ➡︎ Twitter: https://twitter.com/getemerge

          ➡︎ TikTok: https://www.tiktok.com/@getemerge

          #MetroClarkGuide

          ➡︎ Website: https://metroclarkguide.com/e

          51 min
        13. Mastering a Fully Remote Team Collaboration

          Our storyboard master, Harold Bacani, heated his seat in a fun and light discussion on the eight-episode!

          He shared his experiences and added insights on how they were able to master collaborating and connecting remotely.

          Transitioning may never be easy, but taking concrete steps towards the changes you are going into will enable you to have a smooth working condition and a stable relationship with your team.

          Learn the practices, apps, platforms, and channels to use to work from home conveniently!

          🎧 Listen on Spotify

          Time-stamped Shownotes:

          [1:53] Guest introduction

          [3:37] Emerge's brief background

          [7:18] Things to consider when working remotely in an agency

          [12:09] The current set-up of our team

          [15:32] Staying productive while working with a team remotely

          [23:22] Making sure that everyone is aligned

          [30:54] Apps to use to ensure successful remote team collaboration

          [34:47] Changes from working in an office environment to working remotely

          [44:11] Dealing with clients remotely

          [50:12] Key takeaways

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe!

          Check out MarkeThinkers Podcast on Spotify!

          https://open.spotify.com/show/0i3QTs8rT2xCbNtS0RlKOv

          Let’s connect!

          #MarkeThinkersPodcast

          ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

          #Emerge

          ➡︎ Website: https://www.emergelocal.com/

          ➡︎ Instagram: https://www.instagram.com/getemerge.io/

          ➡︎ Facebook: https://www.facebook.com/getemerge

          ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

          ➡︎ Twitter: https://twitter.com/getemerge

          ➡︎ TikTok: https://www.tiktok.com/@getemerge

          #MetroClarkGuide

          ➡︎ Website: https://metroclarkguide.com/e

          56 min
        14. Launching a Social Media Campaign: Where to Begin and the Best Practice

          In episode 07, we sit down with our very own fairy + queen social media campaign specialist, Fenina Gerero, and we get👏🏼 into 👏🏼 it.👏🏼 ⁠⁠

          She shares all her best tips and tricks for launching a social media campaign and the best practices that go into it. Spoiler alert: you'll hear the word "desperate" many times. 😉

          If you weren't sure about launching a campaign to a whole new level, you should listen to this episode.

          Know the steps in creating a campaign, learn what tools and apps are commonly used, see how the speakers unravel all that there is to know about social media campaigns.

          Hit that play button now!

          🎧 Listen on Spotify

          Time-stamped Shownotes:

          [1:47] Guest Introduction

          [3:09]  Defining social media campaign

          [6:18] Steps in planning a social media campaign

          [9:09] Factors to consider when planning a social media campaign

          [11:00] Doing promotional and non-promotional postings

          [13:41] Tools and apps used for creating a campaigns

          [19:19] Allocating promotional and non-promotional posts in a campaign

          [22:27] Best practices to do during months without contents

          [27:54] Best practices for post-campaign launch

          [33:10] Examples of successful social media campaigns

          [43:27] Fast Talk with the Guest

          [41:50] Key Takeaways

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe!

          Check out MarkeThinkers Podcast on Spotify!

          https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

          Let’s connect!

          #MarkeThinkersPodcast

          ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

          #Emerge

          ➡︎ Website: https://www.emergelocal.com/

          ➡︎ Instagram: https://www.instagram.com/getemerge.io/

          ➡︎ Facebook: https://www.facebook.com/getemerge

          ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

          ➡︎ Twitter: https://twitter.com/getemerge

          ➡︎ TikTok: https://www.tiktok.com/@getemerge

          #MetroClarkGuide

          ➡︎ Website: https://metroclarkguide.com/e

          52 min
        15. Crafting The Most Effective Engagement Posts on Social Media

          Listen as Jim and Carissa talk about "Crafting the Most Effective Engagement Posts on Social Media" together with our extra special guest, Clarisa Maye Isidro!

          Learn what makes an engagement post effective and the key factors that can work for your brand. Hit that play button now!

          🎧 Listen on Spotify

          Time-stamped Shownotes:

          [0:55] Guest Introduction

          [3:54]  What is an engagement post?

          [6:48] Types of engagement posts

          [12:50] What makes a post engaging?

          [17:37] Metrics used one engagement posts

          [22:22] Ideal number of engagement posts

          [27:46] Favorite brands you engage with

          [38:11] Key Takeaways

          [43:27] Fast Talk with the Guest

          We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to all our episodes, and don't forget to subscribe!

          Check out MarkeThinkers Podcast on Spotify!

          https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

          Let’s connect!

          #MarkeThinkersPodcast

          ➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

          #Emerge

          ➡︎ Website: https://www.emergelocal.com/

          ➡︎ Instagram: https://www.instagram.com/getemerge.io/

          ➡︎ Facebook: https://www.facebook.com/getemerge

          ➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

          ➡︎ Twitter: https://twitter.com/getemerge

          ➡︎ TikTok: https://www.tiktok.com/@getemerge

          #MetroClarkGuide

          ➡︎ Website: https://metroclarkguide.com/e

          46 min

        About MarkeThinkers Podcast

        From the publisher's feed

        Let's talk business, life, and everything in between. The MarkeThinkers Podcast is your weekly dose of inspiration and practical advice. We're sharing the stories behind successful businesses, the…