MarkeThinkers Podcast

In the fifth episode of season 1, Jim and Carissa spill the beans on all things social metrics, data reporting, and presenting a digital campaign performance to your boss. ⁠

We also get into the importance of putting context to each data and making the report super easy for your boss to understand what you’re trying to say. 🔥⁠

Time-stamped Shownotes:

[1:13] Social media metrics

[2:00]  Importance of measuring the success of a social media campaign

[5:07] Brand Awareness Metrics

[7:38]  Conversion Metrics

[10:41] Vanity Metrics

[12:52] How to make metrics easy to understand?

[20:45] Key Takeaways

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

Let’s connect!

#MarkeThinkersPodcast

➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

#Emerge

➡︎ Website: https://www.emergelocal.com/

➡︎ Instagram: https://www.instagram.com/getemerge.io/

➡︎ Facebook: https://www.facebook.com/getemerge

➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

➡︎ Twitter: https://twitter.com/getemerge

➡︎ TikTok: https://www.tiktok.com/@getemerge

#MetroClarkGuide

➡︎ Website: https://metroclarkguide.com/e

Today is another episode of MarkeThinkers Podcast as Gerone Jan Baladhay, Campaign Specialist at Emerge, joins us to talk about Trendjacking on social media. This strategy is widely used nowadays as marketers aim to become consistently relevant to their market. This 4th episode discusses the new face of what's trending, shares stories of excellent and lousy trendjacking, teaches how to employ techniques to get your brand noticed, and more!

Read on for some of the highlights, or listen below for the full podcast.

Time-stamped Shownotes:

[3:00] What is trendjacking?

[5:19]  Is trendjack for everybody?

[6:56] How to find a trend to hijack?

[7:28]  3 things to consider before trendjacking?

[11:04] Social listening

[13:50] Is trendjacking worth the effort?

[15:43] Lifecycle of a meme

[18:07] Should a brand hijack a trend?

[21:34] Signals and signs to watch out for trendjacking

[24:52] Examples of trendjack on social media

[29:45] Key takeaways

[36:11]  Extra: Fast Talk

We hope you enjoyed this episode of the MarkeThinkers Podcast. We love hearing from our listeners. So give a listen to one or many episodes, and don't forget to subscribe!

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

Let’s connect!

#MarkeThinkersPodcast

➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

#Emerge

➡︎ Website: https://www.emergelocal.com/

➡︎ Instagram: https://www.instagram.com/getemerge.io/

➡︎ Facebook: https://www.facebook.com/getemerge

➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

➡︎ Twitter: https://twitter.com/getemerge

➡︎ TikTok: https://www.tiktok.com/@getemerge

#MetroClarkGuide

➡︎ Website: https://metroclarkguide.com/e

As a social media manager, you pick up all sorts of random facts about national holidays, events, and awareness dates. It can be hard to know which you should incorporate into your social media content plan for brand channels.

If you ever wondered if you should be celebrating these days and leverage them across social media? The answer, is YES and NO. ⠀

⠀

In episode 3, we discuss tips on choosing the right moments to mark in your social media calendar, how to identify if they can be integrated, why it is important to showcase some of the more unusual dates to entertain and delight their audience, and so much more. 

Time-stamped Shownotes: 

[1:49] How social media managers can ride on holidays and awareness dates

[3:26] Prioritize by categorizing them into different types of holidays

[6:09] Brainstorming with client

[12:03] Ways to make your holiday and awareness dates posts unique

[19:32] How to determine what to integrate if there are two holidays in the same month

[23:41] Why plotting holidays and awareness dates in advance is helpful for social media managers

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

Let’s connect!

#MarkeThinkersPodcast

➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

#Emerge

➡︎ Website: https://www.emergelocal.com/

➡︎ Instagram: https://www.instagram.com/getemerge.io/

➡︎ Facebook: https://www.facebook.com/getemerge

➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

➡︎ Twitter: https://twitter.com/getemerge

➡︎ TikTok: https://www.tiktok.com/@getemerge

#MetroClarkGuide

➡︎ Website: https://metroclarkguide.com/e

This episode#2 brought us the beauty of art and the science of lo-fi videos. Together with the special guest, Mr. Patrick Lee Orquiola, the hosts talked about how a video, even if it’s self-directed, can turn into a quality video without spending a dime. Learn the difference between hi-fi and a low-fi video, know which platforms best suited budgeted videos, and more.

Time-stamped Shownotes:

[2:08] Introduction to Lo-Fi Videos

[3:09]  Difference between hi-fi and a lo-fi video

[6:48] Should every brand use lo-fi videos?

[7:02]  Which industry uses low-fi videos best?

[8:15] Triple H of lo-fi videos

[11:18] Which social media platform is best for using lo-fi videos?

[16:59] Notable examples of lo-fi videos

[22:15] Will lo-fi videos trend last for a long- time?

[24:09] Take Away: Authenticity, Resourcefulness, & Creativity

[25:51] Take Away 2: Anyone can do it.

[26:33] Take Away 3: Don’t think small. Think smart.

[29:01]    That’s it!

[29:31]    Subscribe to MarkeThinkers Podcast, share it with a friend, and follow the Facebook page MarkeThinkers.

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

Let’s connect!

#MarkeThinkersPodcast

➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

#Emerge

➡︎ Website: https://www.emergelocal.com/

➡︎ Instagram: https://www.instagram.com/getemerge.io/

➡︎ Facebook: https://www.facebook.com/getemerge

➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

➡︎ Twitter: https://twitter.com/getemerge

➡︎ TikTok: https://www.tiktok.com/@getemerge

#MetroClarkGuide

➡︎ Website: https://metroclarkguide.com/

In episode #1, we discussed what a social media crisis is and how it should be addressed. It should be noted that the sentiments of people matter the most right now. Why? The power of Internet users can make or break the reputation of the biggest brands, with just a single click on social media! Scary, isn't it? Jollibee fried towel; does it ring a bell? Tune in to this podcast to know more about the story and how it was solved. To have an idea of how social media crises should be averted, if not addressed, then lend us your 30 minutes! In this pilot episode, we’ll dive into the effects of a social media crisis, how to connect with empathy, the listening skills marketers can apply to their content, and more. ⁠

Time-stamped Shownotes:

[1:25] What is a social media crisis?

[2:35] Why should brands address a social media crisis?

[3:50] Notable brands addressing their online crisis.

[15:16] Is taking advantage of another brand’s crisis strategic?

[18:04] Should a brand have a special response team for a social media crisis?

[19:03] Special response team and their responsibilities

[21:49] Carefully manage what’s being said about your brand

[23:14] Proper timing in addressing a social media crisis is a must

[25:02] From an audience’s perspective, is complaining online a good move?

[27:52] Steps in dealing with a  social media crisis.

[28:32] Importance of listening.

[28:55] That’s it!

[29:02] Subscribe to MarkeThinkers Podcast, share it with a friend, and follow the Facebook page MarkeThinkers.

Check out MarkeThinkers Podcast on Spotify!

https://open.spotify.com/episode/4Xb1qHOhZsNLwIlQ39Cgx8

Let’s connect!

#MarkeThinkersPodcast

➡︎ Facebook: https://www.facebook.com/MarkeThinkersPodcast

#Emerge

➡︎ Website: https://www.emergelocal.com/ 

➡︎ Instagram: https://www.instagram.com/getemerge.io/

➡︎ Facebook: https://www.facebook.com/getemerge

➡︎ LinkedIn: https://www.linkedin.com/company/getemerge/

➡︎ Twitter: https://twitter.com/getemerge

➡︎ TikTok: https://www.tiktok.com/@getemerge

#MetroClarkGuide

➡︎ Website: https://metroclarkguide.com/