MARKETING 100

MARKETING 100

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MARKETING 100 episodes

  • Salon Profit vs Revenue: The Hard Truth | Marketing 100 | Ep. 85

    Marketing 100 Ep. 85 - John and Kayle welcome back special guest Nina Tulio - mentor and beauty business educator - to share her expert advice on how to analyze your revenue, profit, and expenses.

    Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3fjv2j3z

    Check out the FREE tools Nina shares in today's episode:

    • The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in
    • The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in
    • Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/ywfcvkdj

       

       

      15 min
    • THIS is how you price salon services | Marketing 100 | Ep. 84

      Marketing 100 Ep. 84 - John and Kayle welcome back special guest Nina Tulio - mentor and beauty business educator - to share her hot takes on pricing down to the minute!

      ----more----

      Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3fjv2j3z

      ----more----

      Check out the FREE tools Nina shares in today's episode:

      • The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in
      • The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in
      •  

        15 min
      • Salon Price Increase Fails (feat. Nina Tulio) | Marketing 100 | Ep. 83

        Marketing 100 Ep. 83 - John and Kayle welcome special guest Nina Tulio - mentor and beauty business educator - to the show to share how NOT to do a price increase.

        Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3jw5u5va

        • Check out the FREE tools Nina shared in today's episode:
          • The Pricing Upgrade: https://ninatulio.com/free-guides/pricing-upgrade-opt-in The Monthly Profit Calculator: https://ninatulio.com/free-guides/calculators-opt-in
          • Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/44zarrk7
          • Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m4wcd8wh

            17 min
          • Use these creative tools to REINVENT your salon | Marketing 100 | Ep. 82

            Marketing 100 Ep. 82 - John and Kayle are back with a handful of creative tools to help brand (or re-brand) your salon or spa, even if you aren't a creative design wizard. We make it easy so you can show up the right way online and in the salon.

            Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/mryb6dme

            Check out the tools we shared in today's episode:

            + Inspiration +

            • Pinterest: https://www.pinterest.com/
            • Canva: https://www.canva.com/
            • + Color Palette Tools +

              • Figjam: https://www.figma.com/figjam/
              • Coolors: https://coolors.co/
              • + Font Tools +

                • Figma: https://www.figma.com/
                • Fontpicker Plugin for Figma: https://www.figma.com/community/plugin/1139667456056598424/font-picker
                • FontPair: https://www.fontpair.co/
                • Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m4wcd8wh

                  14 min
                • 5 Ways to Turn Your Weaknesses Into Strengths (as a salon owner) | Marketing 100 | Ep. 81

                  Marketing 100 Ep. 81 - John and Kayle are coming in hot with 5 ways knowing (and owning) your weaknesses can help you be a better salon owner and leader.

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/yc8bxwa9

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3fezdfz8

                   

                  11 min
                • Press button, make $$$ (as a salon owner) | Marketing 100 | Ep. 80

                  Marketing 100 Ep. 80 - John and Kayle are back in the saddle for part 2 of John's hot tips - this week, John breaks down more ways you can "flick a switch and make more money" as a salon owner

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/9cmdjy8d

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/3wcraf4c

                   

                  10 min
                • Flick a switch & make more money (as a salon owner) - Part 1 | Marketing 100 | Ep. 79

                  Marketing 100 Ep. 79 - John and Kayle are back in the saddle with a whole handful of hot tips - this week, John poses the question "Can you actually flick a switch and make more money as a salon owner?"

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/5xuxndjr

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/ycuua2n2

                   

                  12 min
                • Mastering salon retail through education | Marketing 100 | Ep. 78

                  Marketing 100 Ep. 78 - Kayle of The Salon Business welcomes back special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni breaks down whw educated stylists might just be your best marketing asset.

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/32xjr55k

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/23fjr32w

                   

                  13 min
                • Your best salon marketing tool for 2025 is FREE | Marketing 100 | Ep. 77

                  Marketing 100 Ep. 77 - Kayle of The Salon Business welcomes back special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni breaks down why culture is king and your best marketing play for 2025.

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/32xjr55k

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/23fjr32w

                   

                  13 min
                • When salon retail goes wrong | Marketing 100 | Ep. 76

                  Marketing 100 Ep. 76 - Kayle of The Salon Business welcomes special guest Jenni Ashford, owner of The Wordsmith Salon and salon culture afficianado. In this episode, Jenni tells us her most expensive salon retail fail and shares how salon owners can select product lines that align with their brand and contribute to their culture.

                  Try Mangomint - our top pick for the best salon and spa software of 2025 and get a little extra time for FREE: https://tinyurl.com/3mvzsnfh

                  Get subscribed to The Salon Business for personalized marketing tips and in-depth breakdowns of each episode's topics: https://tinyurl.com/m5h8cm38

                   

                  19 min

                About MARKETING 100

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                John and Kayle of The Salon Business are on a mission to share their top 100 salon marketing tips & grow your beauty business.