Marketing Above All

One of the phrases I have been using for quite some time is sloppy success. What I have found in working with local businesses like yours is far too often new plans and initiatives don’t get off the ground. Sloppy success is a new way to think about execution that I’m confident you will enjoy learning about in episode 064

One of the oldest forms of marketing is local businesses driving around various neighborhoods and putting flyers in mailboxes or on doors. This tactic still works well, if deployed correctly. In episode 063 I will teach you the top mistakes that are being made and how to get the best response rates from your efforts.

Regardless of how well (or how poorly) your business did in 2019, 2020 is a new year for you. The power of gratitude is a great way to keep your energy in check and your business in positive momentum. Listen to episode 062 to learn how I deploy gratitude in my business and my life.

Tik Tok is the fastest growing social network on the planet. While it is not a fit for every local business, now is the best time to get in on the gold rush. Tune in to episode 061 to learn how to capitalize on the latest fad that can turn into a heavy hitter in your marketing.

With the rise of devices like Amazon Alexa and Google Home your prospects are turning to voice now more than ever. Your local business needs to ensure you capture the market share and show up when it comes to voice. I will teach you all the tricks of the trade in episode 060.

Did you know that you have an ace up your sleeve that you are not using often enough? The shop local and buy local movement is much stronger than you think. In episode 059 I will give you some tips and tools to ensure everyone knows why your local business rocks!

What if there was a way for you to get feedback on anything related to your business that was unbiased and unfiltered? Focus groups are a perfect way to get insight into launches, products, services and prices so you can put your best foot forward from the start. I will teach you how I have used focus groups in episode 058.

How do you or your team answer the phone? Think about it for a second. Would you buy from you? More often than not, the first impression on the phone isn’t helping the sales process. There are a few easy tweaks to make to your phone script and you will learn them all in episode 057

Did you know that your appearance could be costing you (or helping you) grow your business? Your company attire is much more important than you may think. In episode 056 I will give you some tactics to make sure what you and your wears on a regular basis adds money to your bottom line.

The best selling marketing brand in the world is Guerrilla Marketing. It was started by the late Jay Conrad Levinson and focuses on using time, energy, imagination and outside the box ideas versus lots of money to produce better marketing results. As the former CMO of Guerrilla Marketing I will teach how to deploy Local Guerrilla Marketing to grow and more in episode 055