Marketing Above All

In an era where digital marketing is expanding at double digit numbers, direct mail is being hung out to dry (or so many think). Today is the perfect time to ramp up your direct mail efforts. In episode 054 I will share with you exactly what I am doing to see 10% or more response rates.

There are hundreds of different marketing tactics and strategies you can deploy in 2020. In episode 053 I will cover the top three areas that I am focusing nearly all my efforts around. This will help you get your strategies in order and some guidance on where to invest your marketing resources.

Far too often entrepreneurs get caught up in what I call shiny object syndrome. They always believe the grass is greener on the other side or there is a shortcut they may be missing. I will give you a strategy I have been using to give you the best of both worlds in episode 052.

A fresh year (and a fresh century) is the perfect time to gain some massive momentum in your business. There are a few secret strategies you can deploy NOW to drive cash flow, growth and traction. Listen to episode 051 and start your year off right.

The social influencer trend has taken brands by storm. There are going to be a lot of unique pivots in 2020 as well as some major opportunities to get in at the ground floor. Tune in to episode 050 to get all the tips.

If there is one thing the retail apocalypse has taught us it’s that customers demand experiences. If they can log onto their computer and order from Amazon and coming to your retail store is no different, then why are going to make the extra effort? Retail is far from dead, but it will continue changing and episode 049 will teach you how.

While having a website is great, it will not be good enough to stand out from the crowd in 2020. The rise of interactive content will take shape in 2020 and continue picking up steam throughout the next year or two. Episode 048 gives you all the details.

What if there was a way to target your prospects while they were visiting certain areas throughout the city? With the rise of mobile and 5G coming, your prospect's attention is glued to their cell phones. In episode 047 you will learn how to leverage geofencing in 2020 to dominate their attention.

Over the recent months, there has been a resurgence back into live streaming video. Nearly all the key platforms offer a form of live streaming content. Recently even Amazon has launched their version of live streaming providing unique opportunities to local businesses to take part in or compete with. Episode 046 talks about this unique trend for the coming year.

With the recent launch of Disney+ and Apple TV+ along other streaming sources, internet TV has quickly overtaken the attention from traditional TV. As the attention has shifted, a new breed of ad-free TV has taken form presenting both challenges and opportunities for local businesses. Episode 045 gives you insights into how to ride the wave and grab market share before the coming land rush.