Marketing Above All

Have you ever received something in the mail that was oddly shaped? You were not sure what it was, but you opened it anyways because of sheer curiosity. That was lumpy mail! Lumpy mail is one of the best ways to get your prospects attention. In a world full of digital noise, lumpy mail will help you stand out from the crows and grow your top line. Tune in to learn how to execute lumpy mail in episode 034.

Most local businesses have a love-hate relationship with Yelp. Over the years they have been working hard to regain some of the lost trust with issues in the past. The fact of the matter is though, for local businesses, your prospects are looking you up on yelp, they are reading the reviews and making decisions based on what’s there. There is a right way and a wrong way to approach Yelp. Episode 033 will teach you the right way.

Word travels fast. You and your business only have one shot with each customer of delivery a great experience. In a perfect world, the customer will talk about a great experience all over the internet and to their friends to drive that coveted word of mouth (and word of mouse) business. Sometimes, things don’t go in your favor regardless of how great of a job you did. Reputation monitoring and management is critical for a local business and episode 032 will teach you how.

For a local business, making sure you come up on page one is absolutely critical. More than 80% of people go to google and type in a search phrase before they do anything else. While Google constantly changes the way it ranks websites, there are several fundamentals that will ensure you stand the test of time. If you want to dominate Google, check out episode 031.

The average shelf life of a website is just under two years. Most of the local business web sites are outdated and lacking information your customers and prospects are looking for. Your website should be your #1 salesperson. How would you treat your number one salesperson if they were ringing your register with new orders every day all year long? Episode 030 will help you get your website back in shape and as an asset.

Writing a book sounds like a daunting task for a local business owner. However, not only has the process gotten so much easier, the value and the image it creates for you and your business has also went up. A book positions you and your business as an authority in your space. As an authority you can charge more, close more and grow faster. Episode 29 is sure to not to be missed.

If you are running the same offer over and over again, it is getting stale. There is something called ad fatigue which essentially means that ad has run its course and the marketing dollars you keep investing are going down the tubes. Episode 28 will teach you how to make your ads rock and remain vibrant.

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

One of the best sources of hidden marketing assets is with old leads. The chances are pretty high that you have some leads that you haven't done a great job at following up with. The chances are even higher than you can reactive some of those leads and start earning more money this week! Check out episode 27 for the strategy.Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

One of the biggest rebuttals I get when I tell local businesses to produce more content is “of what?” Think about all of the questions you are getting asked on a day to day basis. Those questions should form the framework of your content strategy. If you want to learn how, this episode is for you.Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

As your local business invests in marketing, you need a way to make sure that it’s generating a return for your business. The entire point of marketing is for every dollar you invest to return back several dollars (or more) to your business. How can you make sure you are generating a return if you are not properly measuring your performance? Episode25 will teach you what you need to know. Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.