Throughout the year, your local area has a variety of events. Whether those are trade shows, home shows or chamber of commerce events really doesn’t matter. What matters is that if your target customers are there, you and your business need to be there. Episode 24 gives you all the good stuff to reap the rewards of those eventsWant access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

You know all those different charities, organizations, events and sponsorships you get asked to do on a regular basis? You should be doing almost all of them. Episode 23 will teach you how to maximize your dollars and your impact to grow your brand and market share locally.Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

If you have any type of office or storefront you have some hidden marketing opportunities right in front of you. Imagine if you were able to bring your targeted prospects to your place on business on a regular basis with little to no marketing spend?

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

I took a drive around the neighborhood and was shocked as to what I saw. If you want your business to be taken seriously and stand the test of time, the “front of your house” needs to be flawless. Episode 021 will teach you what to look for and the areas you need to focus on first. Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

If you want to grow your local business, you need to be marketing where the attention is. If your prospects are hanging out on snapchat, start marketing on snapchat. If they are visiting a local gym, partner with that gym. Episode 020 focuses on lasering in on where the attention is. Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

One of the most overlooked places of free marketing for local businesses is the local media. This could mean local TV, local radio or the local newspapers and magazines. With that said, there is a formula and strategy for approaching the media and episode 019 teaches you that formula step by step.

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

There is a lot of controversy when it comes to discount. Many local businesses, discounting is almost a necessity to stay in business. With others, discounting could be what puts them under and forces them to close their doors. Episode 018 will give you the pros and cons and help you unravel this tough choice.

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

How many different calls to action do you have across your marketing messages? Are you asking them to call, email, check your social media out, stop in? The key with local marketing is to focus your message on what you want your prospects to do first. This episode will teach you how to identify the right step one for more profits.

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

The number one question that I get asked relates to budgets. Local businesses want to know how much they should invest in marketing each month, each year, even each week. While there is no simple answer, this episode gives you the exact formula that I use (and millions of others) use to properly budget and invest in marketing.

Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

If you were to take a step back and think about your local business, what word or phrase do you want to own? The chances are high that whatever you first come up with is too generic. This episode will teach you how to really hone in on that category or phrase to put your local business in a league of its own! Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.