Marketing Above All

For the first time in history, the amount of listeners to traditional radio has been surpassed by internet radio. This trend will continue to pick up steam in 2020 and beyond. It’s the perfect time for a local business to carve out their market share. Tune in to episode 044 to learn more.

There are a lot of numbers your local business should be watching to measure and track performance. One of these numbers is often overlooked and misunderstood. This number also presents the biggest opportunities for your growth. Listen to episode 043 to learn the number and how to capitalize on the

With the holidays fast approaching, gift giving is on the rise. Leveraging gifts to gain and retain customers is an often overlooked and underutilized strategy. I will teach you the exact system I use in episode 042.

There is a rule in marketing that your customers will take faster action if they are trying to avoid pain. The chances are high that you really don’t know all of your customers pain points that can be leveraged. The best way to learn is by a simple process of asking. I will teach you the system in episode 041.

There are a lot of reasons you decided to become an entrepreneur and open a business. One of them is always on the financial side. However, many local business owners are struggling to make ends meet. I want to teach you about a system for taking your profit first that will forever change your life. Listen in to episode 040 for more.

Almost every local business owner I speak with tells me the number one source of new business for them is word of mouth marketing. They pride themselves on delivering a great experience that drives referrals. In episode 039, I will teach you a strategy to amplify your efforts using the power of the internet.

There are a lot of questions around marketing during and on the holidays. This begs the question: when is the best time (or worst time) to market your local business? Episode 038 will give you all the ins and out’s and I’m confident you will be surprised by the insights.

There are skeletons in your marketing closest. Whether those skeletons are an outdated website, a broken sign out front, brochures from the 1960’s or just plain sloppy follow up. The great news is that a marketing inspection will help you find the issues in tandem with the low hanging fruit and create a battle plan to thrive. Tune in to episode 036 to learn more. Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.

As the year starts to wind down, there are a variety of housekeeping tasks and tactics that will allow you to close out the year right and start the next year with a bang. For example: are there any leads in your customer relationship management tool that have bad data, is your marketing calendar planned for January? Listen to episode 036 for a checklist on all the different things you should be getting ready before the new year hits.

Marketing is all about connection. When you are able to make a connection with someone else you are moving in the right direction. Storytelling is one of the best ways to market your local business. It is also one of the toughest ones to master as it quite frankly is an artform. Episode 35 will give you the short cut version to being a great storyteller.