Marketing Above All

Without proper tracking, there is no point in executing any new tactics. How are you going to pivot your efforts or continue to invest money if you are not certain what is driving your results? In episode 174 I teach you how to properly track everything you do.

The holy grail of free website traffic is ranking #1 in Google for the keywords you are going after. While it takes a lot of hard work, it is surely possible. In episode 173 I teach you the ins and outs of search engine optimization and how to dominate Google in no time.

The best type of website traffic is free traffic. In order to make sure you get lots of it, you need to make sure that you are targeting the right keywords. In episode 172 I teach you the quick and easy strategy for keyword domination.

One of the best ways to brand a new business is by leveraging video content. In episode 171, I will teach you about the 3x3 video strategy that was designed by Dennis Yu. This is a perfect way to build rapport, generate conversations, and drive conversions.

The style and tone that you use with your website content is more important than the website design itself. In episode 170, I will give you the strategies to write compelling content along with some strategies to speed up the process. Tune in to learn more!

Your number one salesperson that never calls on sick is your website. In episode 169, I will give you the ins and outs of what you need for a successful website launch; from what platform to use and to how many pages you need for a launch.

As you continue down the path towards launching a new venture, securing your digital assets and footprint before others do is vitally important. In episode 168 I will teach you the best domain names to secure and the most optimal social media channels to secure.

Armed with the sales numbers you are aiming for when opening, you will need to put together a plan to get your business there. In episode 167 I give you the simplified version of a marketing calendar that will be used and tweaked as you get closer to launch.

One of the most important processes in starting a business from start to launch is to reverse engineer your goals. In studying why businesses have gone under one of the top reasons is failure to plan effectively. They overestimated income and underestimated expenses. Tune into episode 166 to learn more.

There are quite a few brand assets you will need to get created in your journey to starting a new business. These range from a logo to the colors and typography that will be used. Tune into episode 165 to see how I approach branding.