Marketing Above All

Storytelling is a great way to show your future customers why you do what you do. Your customers buy why you do things, not what you do. Having a core story will clearly align your team and get your customers excited. Tune into episode 164, the next part in marketing a business from scratch.

As you start to think about marketing your new business one of the initial steps is to develop a painted picture. This document will take a look three years into the future and written as if things have already happened. Tune into episode 163 the next part of our ongoing series on marketing a new business from scratch.

One of the first tasks in getting a business off the ground is to officially name the business. Sadly, most business owners pick the wrong name. In episode 162 (part 3 of an ongoing series of launching a new business) I will teach you the foolproof way to launch your business.

The second step in marketing a business from scratch is to understand your core customer and core avatar. You may have the greatest product or service in the world but if you match it with the wrong audience, you are sunk. Tune in to learn more.

This episode is the first in a series of episodes on marketing a business from scratch. The first part of the process is to conduct a robust survey on the existing competition. Tune into episode 160 to learn what details to get and how to proceed.

In episode 159, I give you the formula to use to establish your marketing budget. This will apply if you are currently closed or opened. Now is the time to take strategic actions and this episode will give you the clarity you need.

In any type of uncertain economy, you need an offer that stands out from the crowd. In episode 158 I teach you how to bundle your offer in a way that you have never thought of before. If you want to make more sales right now, this is the episode for you.

At times of crisis, there is often a question of how much should you communicate and who should do the communicating? In episode 157 I teach you my approach to leveraging multiple layers of people to get your message across.

If you haven't noticed, everyone is stuck at home. What is interesting is that people are loving getting out of their houses for a few minutes to get their mail and they are reading every word. If you have the ability to get direct mail out fast, tune in to episode 156.

The world has totally shifted to remote & virtual over the last thirty days. Some businesses have been able to pivot quickly, while others have not. In episode 155 I will give you a few stories of local business success stories that have moved into the "22nd century."