Marketing Above All

In episode 154 I will teach you a unique technique I call downselling the upsell. This allows you to generate some cash now, while also setting yourself up for the bigger payday when this crisis is over.

With everything going on the service business is getting hammered left and right. In episode 153 I give you a simple strategy to make sure the clients or customers that cancel or pause come back to you when this storm is over.

One of the keys to marketing is knowing the sentiment of the marketplace. As these are trying times, being intone with that is going on is critical. Tune into episode 152 to learn how to craft your messaging to ensure you break thru the noise.

In episode 151 I answer the #1 question I am getting: should I cut my marketing? I think the answer will surprise you and you will quickly learn how to stand out in uncertain times.

If you are still sending emails using outlook, gmail or heck even aol, this episode is for you. In episode 150 I will give you the step by step process to gather your emails, get them imported into a low cost tool and emails out the door. If you need email marketing 101 help this episode is for you.

While lots of businesses are turning to Facebook live and email, a unique opportunity presents itself for you to communicate with your audience, webinars. In episode 149, I give you the step by step to get a webinar created from scratch and out to your audience that allows you to not only deliver helpful content but your businesses' commercials (in a non-salesy way).

If you remember back from grade school you learned about Maslow's hierarchy of needs. In episode 148, I talk about why this pyramid of needs is more relevant today than it ever has been before and why your marketing is suffering because of it. Tune in to the episode to learn more and be taken back to your grade school days.

In episode 147 I disclose the best way to grow your brand and increase your reach using live video. Tune in to learn more.

In episode 146, I want you to consider how can you best serve the community you live in? Now more than ever your community needs you and this will help separate the businesses that stay, or go.

How is your business reacting to everything going on around you? In episode 145, I will walk you through the COVID crisis kit we put together that will help drive your business forward.