On the show this week is my guest Lars Kroijer, an author and former hedge fund manager.

We look at the truth about hedge funds, the content Lars creates to help demystify investments, and why it's wrong to believe you can beat the markets.

On the show this week is my guest Russ Robert's, an economist, author and rapper.

We talk about how economic theory can help marketers simplify messages for their customers, writing fiction to teach economic theory and the modern life lessons we can learn from Adam Smith.

My guest this week is Robin Powell, a journalist and content marketer.

We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing.

Welcome to episode 166 of the Marketing and Finance Podcast.

In this episode, Alex Cameron returns to the show.

Alex is my honorary US correspondent providing us with insights and ideas from marketing and social media across the pond.

Just back from attending the massive Social Media Marketing World Conference in San Diego, Alex shares with us the 3 key themes from the many keynotes and workshops.

My guest this week is Dan Abrahams, co-founder of CurrencyTransfer.

We talk about how he decided to move to Israel to take advantage of Tel Aviv's start up culture, how he built CurrencyTransfer, and the marketing lessons he learned along the way.

In this week's show, it's just me and the mic.

I’m going to talk about how you can help me with a writing project which, as you would expect, is all about keeping marketing simple.

This week I talk to Stuart, Mike and Suzy from Holloway Friendly Society.

We talk about the new strategy they've developed for the company, and how they're making claims a focus for their customer service.

My guest this week is Natalie Hailey and she's inspiring future female entrepreneurs from her base in Cumbria.

We talk about understanding how content marketing can help your business, putting together content for your ideal customer, and how she became Entrepreneur in Residence at Lancaster University.

Returning to the show this week for his second appearance is serial entrepreneur and author, Chris Ducker.

He's just published his new book, Rise of the Youpreneur. I'm delighted Chris included my own business as a case study in his book. We chat about how he built the Youprenuer community, planned the book and the writing process.

My guest this week is online video strategist and storyteller, Ben Amos.

We talk about fitting video production into your marketing strategy and how to produce videos which engage your customers and bring in business.