This week I talk to Bella Williams, founder of the Fierce Girl's Guide to Finance.

Bella makes finance simple and we talk about how and why she set up her blog and the success she's had with it.

Do some companies obsess too much about being better than their competitors, when in fact they should be focusing on being different?

In this episode we’re going to be talking about competitive advantage.

This week, I welcome Chris Budd back to the show.

Chris has recently put his business, Ovation Finance, into an Employee Ownership Trust, a fantastic way of creating sustainable businesses owned by the employees.

We talk about the process Chris went through and the book he's written on the subject, The Eternal Business.

On the show this week, I talk to author and speaker Steve Miller about his book Uncopyable.

We talk about how to make your business stand out. Being better is not a competitive advantage. You must be different.

Welcome to episode 185 of the Marketing and Finance Podcast.

Remember that age old sales advice that you should sell the sizzle and not the sausage?

Some marketing still focuses on features which makes the message about the product and not about the customer. Let’s have a look at getting back to the sizzle.

On the show this week I talk to life and business coach, Jon Covey.

We talk about goal setting, how to come up with a proposition that's different to everyone else's, and how to engage with customers through communications.

This week, I'm welcoming back Paul Avis to the show for the fifth time along with his colleagues Natalie Summerson and Bill Eddolls.

We talk about how technology has transformed the once lengthy and complex underwriting process into something more customer friendly.

It's a deep dive into the world of financial services and protection insurance.

In a post on LinkedIn recently, I asked for examples of marketing activity that enrages rather than engages.

I must have struck a nerve because lots of people replied with a ton of stories. Marketing that makes your blood boil. Let’s have a look at them in this week’s show.

My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion.

We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing.

Over 250 people from over 100 firms attended last week’s Protection Review Conference in London.

Although the conference is for the financial services industry and focusses on protection insurance, there were clear marketing lessons which I think are applicable for all industries. And in this week’s show I’m going to share them with you.