In this show, I chat with Dan Willis about building communities of customers and producing engaging content.

It's all about understanding who your customer is, finding out where they hang out, and then listening and talking to them. Can customers become an audience?

What have Game of Thrones and Coronation Street got in common?

They're both examples of pop culture. They have vast, huge audiences, and they can help you engage with and communicate with your customers.

This week my guest is Tom Marriot, who describes himself as a digital marketing punk.

For many, digital marketing is a black art surrounded by jargon and mumbo jumbo. And perhaps some agencies like it that way.

I talk to Tom about busting the digital marketing myths and how we can make it easier for everyone.

What’s the first thing you should invest in when building a marketing department or team?

The answer might not be what you think. Let’s grab a coffee and talk about it some more.

Let's talk about customer communications.

Another way we can engage rather than enrage.

My guest this week is marketing expert and speaker, Allister Frost.

We chat about whether there is a difference anymore between traditional and digital marketing - it's all just marketing now isn't it? And the key steps to putting together a content marketing strategy.

In this episode, I talk to Andre Costa of Advicefront.

It's all about advisers getting started with new clients in an engaging way that lets them focus on building long term relationships.

We chat about where the idea came from and how Andre and the team developed and launched the service.

Some say advertising is dead. My guest this week, Chris Dayley, disagrees.

It's very much alive but we need disruptive advertising to succeed.

To celebrate the milestone 200th edition, I've invited a special guest onto the show to interview me.

It's a warts and all look behind the scenes, and we chat about Body Combat, fighting complexity, writing a marketing book, and finding the right balance in life.

For 200 episodes I've been asking my guests what makes them tick. Now my special guest, Chris Marr, asks the same question of me.

My guest this week is speaker and author, Adam Harris.

We chat about networking and referral techniques and how he came up with the "Check-in Strategy Journal", which helps companies with goal setting and accountability.