There’s some shocking, bloated copy out there on websites and on corporate marketing material.

Stuffed full of pompous words, passive sentences, jargon, legalese and management-speak cliches.

Why do companies let this happen? Let's grab a coffee and talk about it some more.

Welcome to episode 218 of the award-winning Marketing and Finance podcast.

My guest this week is Ian Henderson, an advertising expert behind the infamous, “See it. Say it. Sorted” campaign.

We talk about how advertising has changed in the digital age and why annoying advertising is sometimes the best way to get a message across.

This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots.

Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up a Facebook Messenger Bot and how to use it for relationship building, marketing and customer service.

Welcome to episode 216 of the Marketing and Finance Podcast.

From the need to change an industry's attitude to mental health issues, to the opportunities offered by digital marketing, Protection Review's 2019 conference was an event brimming with challenge and ideas for growth.

Let's grab a coffee and I'll talk you through the highlights.

Welcome to episode 215 of the award-winning Marketing and Finance podcast.

Do marketers ruin everything? The evidence suggests yes.

Along comes a new platform or social media app and before you know it it's a torrent of marketing broadcasts and adverts.

But it doesn't need to be that way.

Welcome to episode 214 of the award-winning Marketing and Finance podcast.

Honest feedback is essential to continue to delight and engage customers.

But it's not just about gathering data. It's about asking the right questions.

Let's grab a coffee and talk about it some more.

This week my guests are Greg Konfederak and Kris Krupecki from Profit Tree.

It's a financial advice firm they set up specifically for Eastern Europeans living in the UK. We chat about how Greg and Kris came up with the idea, built their business and the challenges they faced.

This week I'm talking about integrity.

And this has been inspired by those phone call where they ask you if you've been in a car accident. Why their sales tactics suck and the lessons we can learn about integrity in business and marketing.

This week my guests are Paul Avis from Canada Life Group Insurance and David Shearman from LifeWorks.

We talk about how mental health and well-being affect employee productivity and presenteeism and what employers can do to help their people.

A long time ago. In a galaxy far, far away...

People love stories. And building stories into marketing content is one of the best ways to engage customers.

It makes you more human and empathetic. Let's grab a coffee and talk about it some more.