I’ve been doing marketing for the past 11 years, and what I’ve learned is that a digital marketing strategy is much more than posting on social media. And much, much more than running ads on Facebook. 

When you think about it, how you choose to address your marketing efforts will influence the trajectory of your business in SUCH a powerful way.

And when you think about it that way, the question “Do I really need a marketing strategy?” becomes heavier and the answers become much more interesting. 

When it comes to building your digital strategy, I see the process in a totally different way than most marketers.

In this episode, we’re going to look at this problem from a few different angles so press play to learn how to go about your digital marketing strategy.

As a startup founder, how does one learn everything about their market?

How do you make sure you’re making something people want and/or need?

What are the most important questions you need to ask yourself to make sure you’re not wasting your time building something nobody wants?

Marketing can't fix a product or service no one wants or needs! 

So how do you ensure you’re truly solving a valid problem with your product or service?

We’re going to dive into all these questions in today’s episode, so press play!

Hi there! I'm Irina Ianculescu, a longtime marketing strategist helping startups figure out marketing...and now I'm the founder of Marketing as a Habit, where we help startups build and refine their go-to-market strategy by giving them frameworks, and models of thinking around marketing so they can be strategic decision-makers without blindly following best practices.

Marketing as a Habit Show is our flagship podcast. It's a podcast for startup founders and marketers, or anyone involved with marketing in a startup or a small business.

We'll use this show as a journey to fight random marketing and help you uncover that unique combination of elements that unlocks growth for your business.

On this show, we explore and deconstruct beautifully executed marketing strategies, models of thinking, frameworks, and successful campaigns into smaller bits and pieces that make marketing easier to tackle. All in the name of becoming more confident, skilled, and strategic thinkers when it comes to getting our businesses out there. And you’re invited to join!

I hope you'll enjoy this show. Thanks for listening! It's my pleasure to be here with you and begin this process of learning together.

This is my mission. This is our shared journey. This is Marketing as a Habit Show.