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In this episode, we discuss how marketing is an essential skill that every business owner should learn. Marketing is not just about attracting new clients, but also about potentially increasing monetization from your existing clients. If you have a solid relationship with your clients and provide them with an incredible guest experience, there are so many ways to monetize your email list in the next couple of weeks.

It's crucial to feel confident that you can pivot with limited drama, even if Instagram ceases to exist tomorrow. You need to be able to sustain the business that you're working to build, and marketing is not a skill you can afford to opt out of. Think about the fundamentals of haircare, for instance. These are foundational skills that you learn once and then continue to develop through continuing education.

You can learn the foundational skills of marketing, too, and I know that you have what it takes to do so. You've learned harder things than this before. It's essential to learn these skills one time so that you have that foundational knowledge when things change in the future, which they will. You can pivot and take what you're doing to the next level.

Having foundational marketing skills will help you avoid reckless decision-making that doesn't align with your brand and could alienate potential clients.

 If Instagram were to shut down tomorrow, you would have a deep understanding of your ideal client and where they are hanging out. You would be able to choose platforms strategically and think analytically.

Marketing is the best way to take control over your business and attract clients, but it's also crucial to sustain it. It's not something you should be scared of learning because it's a fundamental skill that every beauty business owner needs to understand… and it’s going to give you the skills to conquer whatever may come in the business world.