Marketing Chaos

In order to keep your membership viable, profitable and an asset for you that grows, you will want to focus on retention.

It’s far cheaper and easier to keep a current member in your membership than it is to acquire a new one! 

So question is - how do you keep your members happy without you having to work more/harder?

The answer might surprise you!

If this episode was a contribution to you, then check out my Membership Launch Academy where we dive into topics like this further. Go to workwithlaurenmarie.com to find out more!

Most of my students find that the biggest hurdle when creating a membership is choosing what it will be about.

It's one of the very first things you will have to decide and it's the very thing that can keep you from moving forward if you are not clear on what you would like to create with your future members.

Tune in to this episode if you are looking for clarity on which membership idea to choose and advice on how to actualize that idea into something that people can actually join.

If this episode was a contribution to you, then check out my Membership Launch Academy where we dive into topics like this further. Go to workwithlaurenmarie.com to find out more!

There's no right way to format your offers .... but there is a way to create it so that your students will get the results they are looking for (and be raving about how awesome it is to work with you!).

If you are deciding whether to create a course, membership or coaching program then listen to this episode where I talk about the differences between each format and give you a simple method that you can use to invite people to your offer today!

If you're ready to create a membership, then reserve your spot in my FREE Masterclass "Three Secrets to Launch your Profitable Wellness Membership" - laurenmariecourses.com/register

When I first started dealing with memberships, I didn't even know there were different styles... so this might be news to you!

In this episode we are covering three ways you can create your membership and how you can offer it to your audience. There is a lot of variation and room to play with these three models, so you certainly shouldn't try it ;) 

Interested in knowing more? DM me on instagram @laurenmarieglobal or join the Membership Launch Academy waitlist at workwithlaurenmarie.com

Should you start a membership site?

This is one of my very favorite topics because I love all things memberships, recurring revenue, community building and growth.

By the end of this episode you will have a better sense of if you would actually like to start a membership site, what it takes to run one and some factors that you should consider before you get started. 

Interested in knowing more? DM me on instagram @laurenmarieglobal or join the Membership Launch Academy waitlist at workwithlaurenmarie.com

If you could predict your entire day, how bored would you be?

Yes, there is a level of order that is required. We know the sun comes up every day, and we know the sun goes down every day. But then there is chaos in all the moments in between. There's unpredictability - where your creations aren't limited and where all the fun and creativity gets sprinkled in.

Listen in to find out how adding chaos to your life and business can help get you everything you truly desire and more!

This idea of demographics and whether or not they matter comes up a lot in my courses. People will do one of two things: they either go "oh, I work with everyone" or they get really specific but in an arbitrary way.

Both sides of that coin are not helpful!

When you create your messaging, copywriting, videos, and imagery, you want it designed to speak to one person. 

Are you clear on who that person is for you?

Tune in to this episode to hear my simple method to determine who your Ideal Customer Avatar actually is.

If you have spent a lot of your time, energy, blood, sweat, tears, and money into a project and gotten no results - you are not alone. Those moments where you feel like nothing is working comes with the territory of being an entrepreneur. 

After you pick yourself up off the ground, have a good ugly cry, and lick your wounds, take the time to have a look at what your business is actually asking for. Maybe your business is screaming at you to change in some major way, like mine did!

Never give up, never give in, never quit ....

It's the first week of 2022 and my email inbox has been completely flooded with marketing predictions for the year. I just had to have a chuckle at how ridiculous it all is. If anything, I think that these last two years should have taught us that there is nothing we can really predict. 

All 2022 predictions will fail … and what if that is a good thing? Welcome to this episode of Marketing Chaos, where there are no answers, only an invitation to create something greater.

Welcome to the Marketing Chaos podcast!

For those of you who have been around for The Global Practitioners podcast, which is what this podcast was called for the first 81 episodes of its life, I have a story for you today. And those of you who are new to this podcast, it'll be a little history lesson and hopefully a cautionary tale.

I want to start by talking about burnout ... and burnout is a topic that I wasn't sure was a real thing. To be honest, I thought people were maybe making it up. I never experienced it before… I myself have always loved working. I've loved my business. I love creating. I've always found those things synonymous. Creation and business were always one.

So imagine my surprise when burnout hit me … and hear how it led to an all new creation. This one! Welcome to Marketing Chaos.