Marketing Chaos

There are actually two roles you can take with social media. One is that of a consumer and one is a creator.

A creator goes on social media with a specific intention. How much time they spend on social media platforms is intentional. They have a clear purpose with social media. This is a very different energy than with being a consumer.

If you feel like you're overwhelmed having to be on social media, or you are on social media all day long... get off! You are in business - you have better things to do in your business and in your life than to be on social media.

You need to become a creator on social media and stop consuming it. Tune in to this episode to find our how you can do that with ease!

I’m joined today for our 100th episode with my community manager, Sara Strand, who reveals the ‘secret sauce’ beneath the Lauren Marie Global brand and 6 invisible factors that make what we do work. If you want to know the truth about running a multi-six figure membership business - what really goes on behind the scenes…. Listen in!

Most businesses will tell you that the reason that they're successful is because they have a superior quality of products, features, price, and service.

But they're wrong... The actual reason why they're successful is usually because they've communicated and connected to their "why" rather than focusing on the "what".

Reconnecting to your "why" will make all other choices simple. If you're unsure how to do that, tune in to this episode for some guidance! 

A high end coaching offer is usually something that is priced over $1500. These aren't cheap offers, nor should they be.

There is a high level of investment of time, energy, and money on the client's part and on your delivery. These offers usually involve more one on one time with you or have more touch-points. 

If you're looking for a way to sell a high ticket or high value offer in a non-creepy or annoying way, then tune into this episode.

Someone said to one of my membership group leaders - "Lauren is just a natural. For us ... not so much".

And I got really fired up about this because it's not true that I have more of a natural ability or talent than anyone in my group.

The attribution of success to natural ability or just talent is an excuse to not achieve, to not have success, and to not try in case of failure.

In this episode I want to blow this whole concept of "it just comes naturally" out of the water!

So you’re thinking about starting a wellness membership.

Before getting caught up in complicated platforms and technology, creating a heap of content and overwhelming yourself before you even get started (and almost assuredly then NOT starting), I want to let you know about a very simple method that I’ve coined the “OG" Launch Strategy.

OG stands for original gangsta and is my affectionate term for “my people.” Also known as founding members, your OGs are the first group of people who take the leap and join you in your membership experience.

Tune in to this episode to find out exactly how you can get started with the “OG" Launch Strategy!

When someone new has joined your membership group, that beginning period (that first day, week, month) is really crucial.

You want to make them feel welcome and that they know they have arrived at the exact right place with all their new best friends waiting inside for them.

That's the energy that you want to go for when you are onboarding new members. You want to make sure that it's a fun and easy process for both them and for your current members.

You will find that social media gurus always give advice that lean more heavily on ORDER than on Chaos.

What most people don't know is that you actually need BOTH energies to create your business.

Today’s social media is much more rough, raw, real … and uncut.

Let CHAOS infuse into your social media while still maintaining organization and a workflow that works for your lifestyle.

Having a membership alone can be tricky and at a low price point you need a lot of volume to be profitable.

So one of the ways to actually become profitable is to focus on increasing your ACV - your Average Cart Value.

When you don’t have the volume yet to hit your revenue goals, and you aren’t charging a high price for your offers, there are smaller ways to increase your ACV and come out ahead. Tune into this episode to find out what they are!

When you can go on a holiday and everything still runs smoothly inside your business you know you’re really onto something.

I remember when I created my wellness center thinking that it would do exactly that - and it did NOT!

Now, my target is to make my business and my membership just as valuable without me in it. To become... USELESS!

Being useless is not as scary as it sounds, in this episode let me show you how it can give you the freedom you are asking for.