Marketing Chaos

I get this a lot - most people want me to tell them if their ideas are going to work before they're even introduced to the world. And when the ideas are actioned and nothing goes to plan, it can put the brakes on everything!

If you're looking for a guaranteed outcome with your business then you're probably not cut out to be an entrepreneur. 

Actually, if you want guaranteed results I recommend that you get a job with a paycheck.

You won’t be good at first. You might be really bad at first! But you will get better… it will become easier... and it will start to make a difference.

The results WILL come, but they may not show up the way you anticipate or thought they should.

So, do you want me to tell you if your business will succeed (or not)? Tune in to this episode to find out!

Email is not dead - and you might want to start using it!

Using emails to collect leads, nurture them, and make them offers is going to be a key component to your business.

In this episode I dive into the 4 ways you can start nurturing your email list...

1. Write better emails
2. Contact your list with things they actually want
3. Train your social following to open your emails
4. Use email in conjunction with all of your other content creation systems

Enjoy!

Thinking about starting a wellness membership, but you’re not sure what to do first? Or, are you struggling to get up and running?

Don't create anything (or spend another minute on your website, branding or marketing!) until you listen to this episode.

This episode is a special one because it's a replay of my Masterclass "5 Little-Known Mistakes Most Membership-Creators Make (+ What to Do Instead)"!

In this episode, discover the step-by-step framework to building a high-income, high-impact online wellness membership that will serve you dynamically!⁣⁣

For more info about the Membership Launch Academy, go to membershipmasterclass.co/academy

In this episode we're talking about when and why to make something free versus low price.

This actually came up in a coaching call with one of our Membership Launch Academy members. What she wanted was to do 30 days of videos for $30, and at the end sell those people into a 6-month coaching program for $1800.

I'm using her question as an example in this episode, to show you that sometimes you can't just slap a price tag on something. There needs to be more thought and a clear purpose for the things you are creating!

Niche-hopping or adding new offers is a band-aid solution that is cheating yourself out of growth. What problem are you avoiding or not tackling by doing this?

When you start out there is the fun part, the creative part, and maybe you even enjoy the instituting, connecting, and getting sales.

But eventually you will hit a ceiling/wall and it gets harder. What happens then?

Do you switch audiences or niches again? Do you just add another offer and sell to the same people? See in a way this will trick you into thinking that you are growing … when really you are not.

In this episode, let’s talk about the 3 pillars to your business and where you might actually have an underlying issue causing this “offer hopping”.

Imposter syndrome is defined as the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.

The ones who suffer are the ones who are actually highly capable. You ARE highly capable! When imposter syndrome come on, it is not a sign to stop, but a sign that you are stepping outside of your comfort zone.

So how do you deal with Imposter Syndrome? Tune in to this episode for my four tips to learn to live with it and to make your life easier.

There are some things you can figure out before you start and there are some things that you can ONLY figure out BY starting.

So, create like how my six year old does when she is painting. Play, don't be attached to the outcome and know that you can always start again!

Be willing to give it a go, to fail, to change directions along the way. If you are willing to have anything show up and not make it super meaningful then you will have more data, more information, and more choices available.

In this episode we are going through 5 reasons why people join a membership (and why they ultimately stay!).

The five reasons covered in this episode are:

1. Need
2. Mastery
3. Community
4. Entertainment
5. Want/luxury/convenience

Which ones are relevant to your membership?

One question that I receive often from my students is "should I change my course into a membership?"... and there is no correct answer, only some things you will need to consider.

If you have asked this question, or are deciding whether to create a course or membership first, tune in to this episode for all of my suggestions and recommendations!

What purpose does your membership have for you and your business?

In all cases additional money is ONE factor, but it may not be the main one. Here are three main ways a membership can be used in your business:

1. PURPOSE: A way to nurture and attract new people and generate new leads. 
   
   
2. VALUE ADD: If you are already doing workshops or sessions, this is a way for people to have more access to you on an ongoing basis and they are spending more to have that access.
   
   
3. YOUR BUSINESS FOCUS: Your membership stands alone and is the main focus of your business.