Marketing Chaos

You have to be willing to receive money if you ever want to have a viable and wildly successful business!

Today's episode is all about money and changing your mindset around it!

Start by asking these questions and explore from there:

• What energy comes up when you say the price of your sessions/program/membership?
• What happens when someone tries to give you money?
• How easy is it for someone to pay you?
• How much do you discount what you do?
• Are you always trying to give people too much? Is that really kind?
• Are you grateful for money?

Milestone #7 for membership success is all about increasing retention and implementing growth strategies.

The benchmark for this milestone is... I’m clear on what my members want, why they are staying, and I know why the ones who have cancelled have left.

I’m actively polling, surveying and talking to my members to improve what I’m delivering and making this program so valuable for them that they will find ME when their credit card expires to make sure they never lose access.

The benchmark for Milestone #6 for creating a profitable membership is... I have an effective way to attract new leads, nurture them, and invite them into my membership/program.

This episode is all about building a membership sales funnel. Tune in to hear my top tips to make this a simple process!

Suggested episodes to listen to:

• Episode 98 - How to sell high-end coaching
• Episode 103 - 7 Milestones to Hit for 100k Membership Success

Milestone #5 for creating a profitable membership is Launching! This is all about get paying members in, starting to work with them and getting them results!

In this episode we are looking at the 3 Unexpected Reasons To Launch Your Membership Today (other than money). The reasons are:

1. INTEL. Nothing beats having paying people in your program when it comes to getting useful information on creating your content and what to deliver + how to market and message to your audience based on real live paying people’s data and feedback.
2. COMMITMENT. Nothing lights a fire under your bum like paying people who are there expecting you to deliver what you said you’d deliver.
3. TRACKING. If you start your membership today - in a year you’ll have a full year’s worth of data and tracking metrics that is going to be super valuable to you.

The benchmark for this milestone is... I have opened the doors to my membership/program and have paying members inside that I am helping get results and solve problems (internal and external). I have also now started tracking all relevant metrics.

Enjoy!

Milestone #4 for creating 100k Membership Success is about creating your Launch Plan.

The benchmark for this milestone is... I have a plan (including launch dates and sales events) for growing this membership over the next year.

Tune in to this episode for advice on how to strategically launch your program throughout the next year!

Milestone #3 for creating a 100K Membership is about making the 5 key decisions.

The benchmark for this milestone is... I have filled out my blueprint for my membership with all of the key decisions.

These key choices are: 

1. Title / Subtitle
2. Big promise:
   I help (insert identifier) people who struggle with (insert biggest pain point) create (insert desired result) so that (insert what difference this transformation makes for them).
3. Price (monthly and annual)
4. The style (open or closed)
5. Where the membership sits in the overall flow/ funnel of your business (front end/ back end)

Tune in to this episode to find out more!

Milestone #2 of Membership Launch Academy is creating your irresistible offer! This includes both the actual program/membership and the positioning of the offer. 

As as a business owner, you’re going to create bad offers, mediocre offers, and every once in a while you’ll get a home run… there is no ceiling on your business if you allow it to be created in such a way that it can grow infinitely.

The benchmark for this milestone is: I have created an offer so good that my ideal customer would be crazy NOT to buy. 

Links mentioned in this episode:

• $100M Offers by Alex Hormozi
• workwithlaurenmarie.com

In this episode, I've broken down Milestone #1 for creating your profitable program into 3 easy steps.

Milestone #1 is about identifying who you are working with in your membership (and knowing their needs, wants and the problem you are helping them solve).

The benchmark for this milestone is: I have a deep understanding of the perfect person for my program and can speak directly to their needs and desires … as well as both internal and external problems they are having.

If you aren't clear on who you are working with and what problems you are helping them solve, tune in to this episode!

Inside the Membership Launch Academy we work with our students to help them create profitable recurring revenue programs and scale those programs to 6 figures. 

In doing this we have identified 7 key milestones to get there. In this episode I’ll go through these milestones with you!

If you can follow along and answer yes or no to all of the questions, then you will have a clear indication of where you need to focus next.

Show notes can be found at: https://laurenmarieglobal.com/103/

Choosing to create a greater future for the long term sometimes means that you have to cut back on a few things in the short term.

I was really resistant to this! I had the point of view that to get bigger and greater you should always be choosing MORE. So the more my business grew, the more I just upgraded my lifestyle.

And then we (my husband and I) sat down and looked at what our actual targets are. For the first time in about 7 years since having the twins I was willing to look at cutting back - in order to grow.

This episode is all about intentionally making choices that will allow you to save money, invest in wealth to create true financial security, and create a greater future (for your life and business).