Milestone #2 of Membership Launch Academy is creating your irresistible offer! This includes both the actual program/membership and the positioning of the offer.
As as a business owner, you’re going to create bad offers, mediocre offers, and every once in a while you’ll get a home run… there is no ceiling on your business if you allow it to be created in such a way that it can grow infinitely.
The benchmark for this milestone is: I have created an offer so good that my ideal customer would be crazy NOT to buy.
Links mentioned in this episode:
- $100M Offers by Alex Hormozi
- workwithlaurenmarie.com