MARKETING CHIEF PODCAST

In this Bonus episode, we continue our conversation with Coca-Cola veteran Brad Taylor, founder of Taylor Built Brands.

In this episode:

• Brad talks about the rivalry between Coke and Pepsi.

• Brad discusses how relationships fuel the Coca-Cola business.

• Brad reveals how the "Share A Coke" campaign became an e-commerce business.

• Did you know you can mix your drink flavor from an app? Brad discusses how Coke utilizes technology to provide choices for customers.

• Was the introduction of "New Coke" a public relations stunt? We find out the true answer.

• Brad shares one of his most memorable moments working for The Coca-Cola Company.

Episode 106B.

Brad Taylor is a 24-year veteran of The Coca-Cola Company and led the company's partnership with the Walt Disney Company for a decade. Now, he's the founder of Taylor Built Brands and a university marketing professor.

Join host Rob Collins as Brad discusses the power of two of the biggest brands in the world; influential books that will help your career; and lessons learned when even the big companies stumble.

In this bonus segment, we continue our conversation with Brand Strategist, Brian Tipping, partner in The Jakes Group. In this episode:

Marketing Chief Podcast hosted by Rob Collins. Episode 105B.

Good advertising starts with a creative idea. Great advertising starts with a strategic brand platform-- and there’s no one better at uncovering brand insights than brand strategist Brian Tipping. In this episode, Tipping shares brand, creative, and advertising stories from a career honed at some of the most respected brands in the world including Johnson & Johnson, Smithsonian, La-Z-Boy, Chevrolet, and more.

Plus, he explains why he has "sauce in his veins" after having spent time on the front lines of the pizza wars--- defining brand guidelines at Domino’s Pizza ---and later heading up international marketing for Little Caesar’s Pizza.

Currently, Brian is a partner in the creative brand marketing agency, The Jakes Group.

Episode 105.

In this bonus episode, TCM General Manager Pola Changnon discusses:

Marketing Chief Podcast is hosted by Rob Collins. Episode 104B.

Join host Rob Collins for an intriguing conversation with the General Manager of Turner Classic Movies, Pola Changnon. You’ll hear how she navigates changes in the media landscape, keeps the network connected with their audience, and how the pandemic has changed production. 

They also discuss:

• The Upcoming TCM (virtual) Film Festival (May 6-9 on TCM and the TCM Hub on HBOMax)

• Keeping true to the brand as the network gains distribution partner, HBOMax

• Broadening the reach of the network

• Pola’s path to leading a major cable network

Episode 104

In this extra bonus episode, President/CEO of Knox Sports, Paul Sickmon continues discussing his career in sports including:

How can a brand extend their presence in the marketplace? Is partnering with a sports team or an athlete for endorsement a good idea?

In this episode, join host Rob Collins with the President and CEO of Knox Sports, Paul Sickmon, as they discuss the loyalty and passion of college and professional sports fans and how-- and when-- it makes sense for brands to tap into this market. We also discuss brand integration, careers in sports marketing, and the potential impact of college athletes being compensated.

About our guest: Paul Sickmon has been President and CEO of Knox Sports since 1997, representing companies all across the U.S. to negotiate and execute sports sponsorships. Previously, Paul was Director of Sales & Marketing for the Tampa Bay Buccaneers and started his career in the athletic department at Florida State University.

This is BONUS content as we continue the conversation with Matt Ferguson from Storyland Studios.

In this brief Bonus episode, Matt discusses:

#Disney #Marketing #Podcast #Advertising #AdAgency #NOLES #FSU

EPISODE 102B

Storyland Studios imagines, designs, and creates three dimensional immersive experiences. Join host Rob Collins and Storyland's Chief Innovation Officer, Matt Ferguson, for a lively discussion on experiential marketing, the growth of Walt Disney World and Universal Orlando, and the tenets of good advertising creative. We'll also hear about the influence of Coach Bobby Bowden and "Primetime" Deion Sanders from Matt's days on the Florida State University football team.