Marketing & Coffee

By Mike Zima

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity.... more

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FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.

Marketing & Coffee episodes:

January 14, 2020 Google has pre-announced the January 2020 Core Update
What do you need to know?

Google is holding the course of applying more sophisticated procedures that will produce better search results for users on Google Search.

Expertise in your communication is critical for Google to understand the context of your website.

Do you see any stellar results from the update?
...more
2min
January 13, 2020 California’s Latest Act of Idiocy: Killing Freelance Work
California is killing freelance work.

A new ban is starting with the passing of Assembly Bill 5. It's designed to curb companies that opt-out of hiring full-time employees with benefits.

There are 64 million freelancers in the US, and it's slated to grow to 90 million by 2028.

The future of work does not look good for Californians.
...more
3min
January 09, 2020 Stop and meditate to prevent burnout
Take a moment out of your day to unplug and clear your head.

These mental checkpoints can help you forecast your burnout better.

But they can even reduce the pressure of a demanding schedule.

Does anyone meditate or workout?
...more
1min
January 08, 2020 How much should a new Shopify brand spend on marketing in year one?
We get tons of clients bootstrapping it and working with us on one-off projects all the time.

Some of them leave after 30-days.

What do new brands all have in common?

They struggle in the first year to market their business, waste a lot of marketing dollars, and the needle moves slightly.

I would advise spending $0 in the first 12-months as on Shopify.

Growth hacking isn't hard, and here are three guides I created to help indie brands grow in 2020.

Shopify SEO: https://zima.media/shopify-seo-tutorial
Building SEO Backlinks: https://zima.media/google-ads-ppc
Google Ads Branded PPC: https://zima.media/diy-backlink-building
...more
2min
January 07, 2020 Google Ads is killing messaging extension
Google Ads is killing messaging extension.

Here’s what you need to know.

💬 Message Extensions are shutting down January 27

📞 It’s time to expand into other extensions

🏢 Could be a push to remove the call/assistant cannibalization from Google business

📝 Forms are a significant advantage to use on Google ads as a new mobile strategy in 2020
...more
2min
January 06, 2020 What if digital marketing collapses in 2020?
What if digital marketing collapses in 2020?

Simon Poulton shared a fascinating insight into the future of digital marketing.

Digital Marketing will never go away, but the transformation is happening now.

What if you can't track your marketing dollars anymore?

What if your email list is not authentic, and it becomes illegal to send?

How are you staying current on these new marketing trends?

Legislation from around the world and soon the United Nations will make the job of a digital marketer even harder in 2020.

GDPR look like a walk in the park today.
...more
5min
January 02, 2020 This growth hack is how I doubled my business in one year
Check out this growth hack before you sign up for another SaaS, save your business thousands if not ten’s of thousands of dollars this year.
A simple spreadsheet is how to bootstrap your business.
The marketing will always tell us it’s an easy win, but the reality is it comes with a lot of headaches, costs, and adoption leaks.
That’s why going manual will teach business owners what they need before they sink another subscription.
1. Find a tool that solves your illicit problem.
2. Start a trial
3. Document all the features, cells, and columns into a Google Sheet
4. Finalize a new sheet that can manually store your records
5. Manually learn your business needs before jumping on a trendy SaaS tool
...more
5min
January 01, 2020 Happy New Year, Anchor!
Starting year 2 of the #garyveechallenge
In 2020, I am going to start open-sourcing advertising & marketing to enable internal and external teams to excel at growing their business.
#digitalmarketing #marketing #advertising #ppc #seo #growthhacking
...more
2min
December 31, 2019 Happy New Year's Eve, Anchor!
Make sure in the New Year you're taking advantage of video for your business.
...more
1min
December 30, 2019 Mike Zima Career Biography 2020
Here’s an update to my career biography.
This is my Spiderman issue #1 origin story.
#mikezima #zimamedia #garyveechallenge
...more
7min

FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.