Marketing & Coffee

By Mike Zima

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity.... more

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FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.

Marketing & Coffee episodes:

January 30, 2020 I went on a Slack diet and already lost 10 pounds!
This week I flipped out on Slack (╯°□°)╯︵ ┻━┻

I deleted it from my main computer to eliminate distractions from the always-on culture to try something new.

Find out how the diet is going and what I want to accomplish.
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2min
January 29, 2020 How to choose your digital marketing agency
Today I’m going to explain to you how to choose a digital marketing agency in just 10 easy steps.
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7min
January 28, 2020 How to Succeed at Consumer Education
I do a live demonstration that defines the resources and actions required to build your brand.

#digitalmarketing #seotrends #marketing #advertising #seo #ppc #googlenews #socialmediamarketer #growthhack #backlinks #ppcadvertising #garyveechallenge #searchengines #twittermarketing #socialmediatrends #seostrategy #bing #search #facebooknews #growthhacking #sem
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2min
January 27, 2020 SEO Management on Fiverr Pro
I am looking for feedback from my network on this video I made.
Here's a preview of our updated SEO Management gig on Fiverr Pro.
With over 100 five star reviews, we are looking forward to what 2020 has in store!
If you want to check out the gig it’s right here. https://zima.media/fiverr-pro-seo-management
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2min
January 23, 2020 Google Chrome: Third-party cookies will be gone by 2022
What does that mean for advertisers?

A whole lot of pain because there are no clear insights on how this will pan out to share conversion tracking data to advertising.

What we do know is Google Chrome will work towards methods to secure privacy for users and expose conversions data without giving up personal data.

Are you following intelligent tracking prevention (ITP) trends?
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2min
January 22, 2020 US Advertising in 2020 will top $390 billion
Here are the winners and losers to put your marketing dollars to work.

Traditional Media

📈 TV will see a 1.9% increase to $65.5 billion, making it the largest category for offline spending.

📉 Magazine ad spending is anticipated to decrease by 9.7% to $9.8 BN.

📉 Newspaper advertising similarly declining by 9.1% to $11.8 BN.

📉 Radio is expected to see a slight decline, falling 1.7% to $13.6 BN.

Digital Media

📈 Online advertising is predicted to grow across all categories again in 2020, increasing 14.5% to $166.4 billion.

📈 Influencer marketing is predicted to see the highest percentage of growth, with Winterberry Group predicting a 32.4% jump to $3.4 billion.

📈 Between influencer marketing and paid social, which is expected to jump 17% to $42.3 billion

📈 Social media marketing is poised to comprise nearly 25% of digital spending

📈Search remains the largest category, predicted to grow 11.2% to $60.9 billion.
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2min
January 21, 2020 Instagram Drops IGTV Button Due to Lack of Use
Instagram Control + Z the IGTV button from the application.
Is this an indictor IGTV is faltering?
With only seven million installs of IGTV in 18-months, it's a drop in the over billion IG users.
Most users are consuming IGTV from their regular IG feed.
So why is it stagnating?
Likely because long-form videos are expensive to make, and there's no transparent revenue model for publishers to jump on board.
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2min
January 20, 2020 What's the secret to selling on a platform like amazon?
We earned over 1K reviews by using this technique on Fiverr.

It's straightforward.

I call it the anchor product/gig/service.

You need an anchor product to grow on amazon.

Platforms like amazon are a closed vacuum.

🔑 Learn the keys to optimizing on a platform or marketplace.

🔬Create dozens if not hundreds of iterations based on market research and customer feedback.

⚓ Turn your most successful product into a hub for a much larger strategy.

Having one win on a marketplace is how you replicate lightning striking over and over.

Anyone have success in a marketplace like Amazon?
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3min
January 16, 2020 How to do Conversion Rate Optimization (CRO) On Shopify?
What is Conversion Rate Optimization (CRO)?

If you have sent an email campaign and did A/B split testing, that’s CRO. This is where testing ideas and theory is a practical skill to develop as a marketer.

How do you do CRO?

This is the Scientific Method from back in High School. Create the hypnosis, implement the theory, observe and record results, and come to a conclusion.

What do you use for CRO?

Google Analytics, Google Tag Manager, Google Optimize, Google Data Studio are all in our technology stack to do conversion rate optimization for Shopify. All of these tools are free, and you can learn the basics of CRO inside a few intense Googling sessions.

Do you need it?

No, you are paying for testing ideas. The opportunity cost to test your measurement theory can be very high, and the impact isn’t a silver bullet.
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4min
January 15, 2020 Digital minimalism is the key to growing online
Try this growth hack to reduce the digital clutter holding you back.

In 2020, I New Year Resolution was not to make another Document or Spreadsheet.

In this video, I am going to show you how we applied the theory of the notebook.
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4min

FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.