Marketing & Coffee

By Mike Zima

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity.... more

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FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.

Marketing & Coffee episodes:

December 26, 2019 Avoid These Fake Digital Marketing Tricks in 2020
A former client asked to look at his Google Analytics, and I found fake website traffic. Even going into 2020, we see fake marketing tactics. Avoid these at all costs to save your marketing dollars on real results.

🤖 Fake website traffic.
Let's start by saying you will not have 100K unique visitors to your site for $50. This is a scam that I fell for when I was 18.

🔗 Fake backlinks.
Crummy SEO agencies often build backlinks to improve the visibility of websites on Google. Doing PR to earn focused links and mentions will do more to your brand then wasting marketing dollars on phony link building strategies.

🗿 Fake followers.
You are telling me that for $10, I will have 1K extra followers. Save the money and do not buy fake followers that will never engage with your posts.

👍 Fake engagement.
Nobody is going to like your photos because it will require building a community. This is where I am starting the next leg of the #garyveechallenge after focusing on creating content for the last 12-months.

Don't waste your time to prop up vanity metrics. Measure your actions by what you do and at what frequency.
...more
4min
December 23, 2019 This motivational Monday post stresses the importance of branded ads campaigns
This motivational Monday post stresses the importance of branded ads campaigns.

Find out what three experts in my network had to say about PPC branded campaign this holiday season.

“The biggest mistake I have seen is clients wanting to turn the campaign off due to their assumption that organic would make up the lost leads. I’ve conducted several studies and, at best, organic traffic makes up for 23% of the lost leads when you pause your branded PPC campaign. We need to remember that people are lazy and if a competitor is bidding on your name, they’re not going to scroll down to find you; they’re going to jump to the closest (in the SERP) next option.”

Ameet Khabra

“I speak with many clients and others that simply will not run branded ads for their brand or their competitors. While I agree that it’s not cool to have to pay for your brand name, it is the reality that we live in. Don’t fight it! Instead, embrace it! Every client that does not run branded ads is losing customers to there competition right now!”

Drew Johnson

“The biggest mistake I have ever made was not using negative keywords in my branded PPC campaign. Due to the short length of my company name, and the multiple companies who have similar names/products, my ads were showing on completely irrelevant search queries. This depleted my budget fast, my bounce-rate was through the roof, and I got absolutely no conversions whatsoever.”

Andreas Wendelboe

Which tip resonates with you?
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3min
December 19, 2019 Who said the holiday season isn’t perfect for hiring new employees?
It’s not Christmas, yet, we’ve already received a very witty present 😉 Welcome the new addition to our team, Daniela Gonzalez, Marketing Consultant from Mexico. Now, Zima Media’s team is stronger and ready to accomplish even bigger goals in 2020.
...more
2min
December 18, 2019 How do you promote stories and news about your business to get more attention and more PR for it?
🚧 Start with the content on your website

1. Professional website
2. High-quality content
3. Active social profiles

Remember to have professional graphic design, consistency when posting, and feature your high-quality content.

🥅 Set a brand goal

1. Brand ≠ sales
2. Research on Google websites that feature expert content on your industry
3. Build a media list of content

Remember that brand and sales have different outcomes — social media followers vs. a customer.

🧰 Tools

Start with email and explore LinkedIn tools, cold email pitching, and submitting inquiries through social media and other points of entry.

📫 Tactics

Do not be too pushy. Have a small list of outreach to focus on instead of a “spam” level list.

🏆 Results

1-2 mentions of your business in the media is an incredible result.
...more
4min
December 12, 2019 Google limits political ads, now putting pressure on Facebook to break the silence
Google limits political ads, now putting pressure on Facebook to break the silence.

Late last night, Google took the position to limit political advertising following a trend to reduce misuse during political campaigns.

Political advertisers and non-profits (Super PACs) will no longer have access to "Customer Match" features to build targeted ads.

All eyes are on Facebook to see what they do next.
...more
2min
December 11, 2019 Google BERT international rollout, Google Reviews & Neural Matching comes to Local SEO
Google made a couple of updates in the last couple of days. Now Google Reviews appear in a carousel inside of Google Search results.

Make sure to stack up on outstanding reviews or your click-through rate could plummet.

Google BERT was featured in an earlier video on 10/28, and now, in December, Google has confirmed the rollout to 70 more languages.

What this means is sophisticated computer processing is going to understand a deeper meaning in your keyword search.

So much so, this update is going to impact the result for Local businesses. It's coming down to Google figuring out if you mean Notre Dame football or Notre Dame in Paris.

We'll have to wait for the data to roll in to learn more.
...more
2min
December 10, 2019 Ecosia Search & Social Media Industry Update
Ecosia is proving a search engine with a mission to plant trees makes cents! The search engine earns $0.25 for every 45 searches to plant a tree. This is a cool trend we need to see more of in tech.

Bing tramples the Google BERT parade. Bing said they had applied the BERT machine learning algorithms to 100% of all of their searches where Google is only 10% of English. They did this with massive computer power, which makes sense since Bing is about less 2% of the market share of search.

Facebook is delivering ads that are dynamically tailored to each user. No need to Site Catalyst! Personalization is the growing trend, and Facebook is allowing for multiple ads, text optimizations, and features to drive deeper connections with ads.
...more
4min
December 09, 2019 Here’s my Monday Motivation to successfully running a Google Ads campaign this holiday season
Do not be afraid to experiment

“If you assume that because people are searching for your brand that you don’t have to consider what kind of message to have in your ad, you’d be sorely mistaken. You have to consider the search terms people use the most when looking for your brand. Are they searching for a specific service you offer? Maybe they want to browse your certain product category. Make sure you have ad text to match their query to improve your CTR and chances of conversions.“

Tonya Davis, Marketing Manager at ThoughtLab

Be careful with common keywords

“The biggest mistake you can make while running branded PPC campaigns is to make an assumption about common keywords in specific geographic locations. For example, one of our branded campaigns for an HVAC company kept getting conversions for energy-related queries, and we believed this was because people were looking for energy-efficient air conditioning. In reality, they were looking for the local energy company, and our client was wasting a lot of time redirecting calls. While a high conversion rate is important and does look good on your campaign, it doesn’t mean anything if it’s not resulting in a good ROI.”

Aaron Watters, CEO of Leadhub

Make your brand campaign appealing

“Instead of just trying to get clicks to try to make your campaign memorable. Go for something aesthetically appealing, not as an effort solely to get clicks, but to stick in people’s minds so that they’ll remember your brand and venture to your site organically.”

Chane Steiner, CEO of Crediful
...more
4min
December 03, 2019 What to consider when starting a digital marketing campaign in 2020
Your website has to make an excellent first impression.

With so many choices, online customers are used to apple, facebook, and the Netflix experience.

Things to look for on your website.

. Modern design
. A clear call to actions
. Speed
. Tracking
. Text, images, and videos

Where are you generating revenue from today?

Get better at one marketing channel and expand outward from there. SEO is a great place to start if you are starting and cannot set a budget aside for ads.

The budget you spend is essential. Anything less than $1,000 a month means it will take longer to see results. Instead of overextending your marketing budget, focus on making your budget work hard.

Do you have the budget for SEO and ads?

Case studies do not happen in 30-day, and working at your marketing is imperative. Marketing is like building a resume; you don’t get promoted to CEO unless you show go up to the first interview.

How long are you planning on staying in business?

Marketing is a marathon and not a sprint up to the top of Google. Set aside a budget for 3-12 months, evaluate results, and optimize your budget and invest in what is working for your business.
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4min
December 02, 2019 This motivational Monday covers PPC advice from industry veterans to succeed this holiday season
“The biggest mistake I’ve seen marketers make is lumping their metrics together for their brand campaign and their other campaigns. That’s a huge mistake, for a few reasons:

* Brand campaigns typically have very high conversion rates, because they’re targeting people who are already highly familiar with your company. This can boost your overall campaign statistics, making your campaigns look far more successful at customer acquisition than they really are.

* Brand campaigns fill a very different role than other PPC campaigns. Brand campaigns aren’t about new prospect/customer acquisition – they’re about defending the audience you’ve already got.”

Adam Thompson, Director of Digital Marketing at ReliaSite

“It’s not much of a mistake, but the one thing that I did not make the most of was the ad text. I originally started with generic sales-y type ad copy, which means it was not very engaging. PPC gives you the opportunity to be a little more creative with your headlines, unlike SEO, so make the most of it. This is a great time to showcase a new deal or product or even show your witty side.”

Ryan Scollon, PPC Consultant

“One of the best tips regarding branded PPC campaigns is to use custom audiences to limit who can see your branded search campaigns. For example, you may want users who have previously engaged with your brand to be served an ad via a branded search campaign but might want to exclude users who have already converted/become a customer. This can be done by setting up custom audiences in Google Analytics and excluded them in your branded campaign. By doing so, you can prioritize ad spend on prospects searching for your brand (vs. existing customers).”

James Bowen, Founder & CEO, Ripen Digital
...more
4min

FAQs about Marketing & Coffee:

How many episodes does Marketing & Coffee have?

The podcast currently has 245 episodes available.