Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests.

What’s in it for the guests? In other words, why is guesting on podcasts a good strategy?

To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’s demystify marketing together. Join us.

Learn more about Interview Connections: https://interviewconnections.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.

Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.

To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode 42 of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation.

But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI.

To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein.They discuss the current state of research in marketing and what works and what doesn’t.Join them for this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process?

Kerry Cunningham, research and thought leadership at 6Sense, joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers.

They discuss:

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List.

Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and sold three companies and has extensive experience leading digital transformation for over 100 entertainment brands and public figures. After one of his startups was acquired by Vice Media in 2015, Mark became their Chief Innovation Officer, launched six new ventures, and won numerous awards including Emmys, Cannes Lions, and even Oscar nominations.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

More about Mark: https://www.mach49.com/team/mark-adams

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands.

A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically?

To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland, Co-founder of Omni Lab and a paid media expert for B2B brands.

Connect with Omnilab: www.omnilabconsulting.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth.

But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth, SVP of Marketing and Growth at Pavillion, the premier community of B2B go-to-market leaders.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz. 

And that starts from the top - the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done? 

Best-selling author Paul Smith joins Jenn Mancusi to discuss that topic. As the author of 5 books, he helps leaders, salespeople, and parents draw on the art of storytelling to be more successful. 

Connect with Paul and get copies of his books on his website: https://leadwithastory.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io