Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io.

That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel on this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Work with Growgetter at http://growgetter.io.

Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible.

Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy.

Let's find out what a successful B2B marketing strategy looks like and how companies can use it to drive results.

Connect with Nirosha here: https://www.linkedin.com/in/nirosham/

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Connect here: http://growgetter.io

Do you struggle to prove the value of your marketing efforts? 
Discover how to demystify marketing success and deliver quantifiable results with our guest Ali Jawin, SVP and Head of Global Marketing at Outreach. 
Tune in as she shares strategies for making marketing more measurable and driving growth at your organization. 
Join us for this conversation.

"Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.

We’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author Nancy Harhut discusses in “Using Behavioral Science in Marketing.” 

But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix? 
"Marketing, Demystified" Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic.

Join us and grab a copy of Nancy's book.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner.

Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and what are our predictions for the new year? Host Jennifer Mancusi dives into that topic on this episode of "Marketing, Demystified."

"Marketing Demystified" is presented to you by Growgetter, your growth marketing partner.

More and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make it a success?
To discuss the topic, Host Jennifer Mancusi is joined by Lara Varlamova, B2B consulting partner at Poddster and an expert in B2B podcasting. Poddster is a leading podcasting studio in Dubai where about 500 creators and B2B companies are recording their successful shows.
Join us to learn what's involved in making your company's podcast a success.

Looking to launch a podcast for your company? Use this checklist to get going on the right track: https://go.growgetter.io/podcast-checklist

LinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more leads and revenue? 
To discuss cracking the code on getting conversions from LinkedIn Ads, we are excited to be joined by AJ Wilcox, LinkedIn Ads fanatic and host of The LinkedIn Ads Show podcast. 
Join us for this episode of "Marketing, Demystified," which is presented to you by Growgetter, your growth marketing partner.

The winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss the topic, Host Jennifer Mancusi is joined by Michael Nevski, director of global insights at Visa.
Join us for this episode of "Marketing, Demystified." Catch previous episodes wherever you listen to podcasts.

This episode is presented to you by Growgetter, your growth marketing partner.

The roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be necessary.

To discuss the topic, Host Jenn Mancusi is joined by Asia Orangio, a SaaS growth analyst, speaker and previously a board member at Moz. She’s CEO and founder at DemandMaven.

Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is presented to you by your growth marketing partner, Growgetter.

Connect with DemandMaven here: https://demandmaven.io/

Relationships matter in driving businesses forward, and one way to nurture relationships is through online conversations.

 
But what are the best strategies to have relevant and authentic online conversations with customers and potential customers?

To discuss the topic, "Marketing, Demystified" Host Jenn Mancusi is joined by Brooke B. Sellas, founder and CEO at B Squared Media, LLC, and an expert in online conversations.

"Marketing, Demystified" is presented to you by Growgetter, your growth marketing partner.