The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready?

To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness, Area Vice President, Marketing & Strategic Growth Initiatives at Calix. She is developing next-gen marketers through intern programs and early-career growth programs.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. 

To dive into that topic and learn how to get started, "Marketing, Demystified" host Jennifer Mancusi chats with Sara Giddens, MBA, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic.
Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business.

To discuss that topic, Jennifer Mancusi is joined by Megan Bowen, the CEO of Refine Labs, a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies.

Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel.

In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf, founder and CEO of Getuplift, a company that helps marketers become customer-driven. She is a globally recognized conversion expert and has spoken on stages such as Google, MozCon, CTAconf, Search Love, and many more.

Join us for Episode 31 of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠http://growgetter.io

We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join Jenn Mancusi for this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠http://growgetter.io

You know we are fans of storytelling to drive growth here at Growgetter. But what separates storytelling from strategic storytelling? 
On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ, to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share his top tips.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠http://growgetter.io

Marketing consists of several areas of focus - demand, brand, content, and product marketing.

In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important.

Host Jennifer Mancusi is joined by Morgan Lehmann, senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 product marketing mentor by Sharebird.

They discuss:

Join us.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠http://growgetter.io

On this episode of "Marketing, Demystified," host Jennifer Mancusi chats with Guy Kawasaki, a longtime business leader who got us to put the links into our LinkedIn comments. 
He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now. 
Join us and grab a copy of his book here: https://amzn.to/3IKL2Kh

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠http://growgetter.io

Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠http://growgetter.io

Does B2B marketing really need to be so dull and dry?

That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry, a B2B marketing expert with over 15 years of experience working with major brands.

Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-makers on a more human level.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: http://growgetter.io