Marketing EdVenture with Jacque' Walker

By Marketing EdVenture

Hey there,

Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience.

I’m a former ... more

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FAQs about Marketing EdVenture with Jacque' Walker:

How many episodes does Marketing EdVenture with Jacque' Walker have?

The podcast currently has 78 episodes available.

Marketing EdVenture with Jacque' Walker episodes:

April 21, 202577. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4
Episode 77. In this 5-part series, I will explore several components of an advertising campaign:
Executive summary & Objectives
Fashion company profile
Target market
Competitive advantage & Industry trends
Advertising media

Today's episode introduces the Competitive Advantage.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
Written advertising campaign document (8 – 10 pages).
Oral presentation.
Digital presentation.
Visual boards.
Physical advertising item.

Access the project👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture website

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
Special Events Presentation
Advertising Presentation
Visual Merchandising Presentation
Selling Presentation

ASSIGNMENTS
Market Segmentation Poster
Market Segmentation Quiz
Identifying Publicity
Name That Competition
Competition Type Quiz
Advertising Agency Exercise Bundle

PROJECTS
Fashion Advertising Campaign Survey
Cause Marketing Project
Branding a Fashion Business Project
Fashion Company and Social Media Project
Fashion Advertising Campaign Year-end Capstone Project

----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
19min
April 07, 202576. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3
Episode 76. In this 5-part series, I will explore several components of an advertising campaign:
Executive summary & Objectives
Fashion company profile
Target market
Competitive advantage & Industry trends
Advertising media

Today's episode introduces the Target Market.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
Written advertising campaign document (8 – 10 pages).
Oral presentation.
Digital presentation.
Visual boards.
Physical advertising item.

Access the project👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture website

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
Special Events Presentation
Advertising Presentation
Visual Merchandising Presentation
Selling Presentation

ASSIGNMENTS
Market Segmentation Poster
Market Segmentation Quiz
Identifying Publicity
Name That Competition
Competition Type Quiz
Advertising Agency Exercise Bundle

PROJECTS
Fashion Advertising Campaign Survey
Cause Marketing Project
Branding a Fashion Business Project
Fashion Company and Social Media Project
Fashion Advertising Campaign Year-end Capstone Project

----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
20min
March 24, 202575. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2
Episode 75. In this 5-part series, I will explore several components of an advertising campaign:
Executive summary & Objectives
Fashion company profile
Target market
Competitive advantage & Industry trends
Advertising media

Today's episode introduces the Fashion Company Profile.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
Written advertising campaign document (8 – 10 pages).
Oral presentation.
Digital presentation.
Visual boards.
Physical advertising item.

Access the project👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture website

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
Special Events Presentation
Advertising Presentation
Visual Merchandising Presentation
Selling Presentation

ASSIGNMENTS
Market Segmentation Poster
Market Segmentation Quiz
Identifying Publicity
Name That Competition
Competition Type Quiz
Advertising Agency Exercise Bundle

PROJECTS
Fashion Advertising Campaign Survey
Cause Marketing Project
Branding a Fashion Business Project
Fashion Company and Social Media Project
Fashion Advertising Campaign Year-end Capstone Project

----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
24min
March 17, 202574. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1
Episode 74. In this 5-part series, I will explore several components of an advertising campaign:
Executive summary & Objectives
Fashion company profile
Target market
Competitive advantage & Industry trends
Advertising media

Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives.
----------
RESOURCES
🎙️Episode 15 - Executive Summary
*****
📑Student activity - "Your Executive Summary"
Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary. It contains:
4 Teacher Resources
4 Student Resources
4 Student Examples
4 Video Reviews of the Student Examples

Access the activity 👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
📑Student activity - “Your Objective”
This activity helps you develop at least 1 objective for a project like a promotional plan, advertising campaign, marketing strategy, business proposal, etc.
Access the activity 👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
Written advertising campaign document (8 – 10 pages).
Oral presentation.
Digital presentation.
Visual boards.
Physical advertising item.

Access the project👇🏾
Teachers Pay Teachers
Marketing EdVenture website

*****
👨🏾‍🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture website

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
Special Events Presentation
Advertising Presentation
Visual Merchandising Presentation
Selling Presentation

ASSIGNMENTS
Market Segmentation Poster
Market Segmentation Quiz
Identifying Publicity
Name That Competition
Competition Type Quiz
Advertising Agency Exercise Bundle

PROJECTS
Fashion Advertising Campaign Survey
Cause Marketing Project
Branding a Fashion Business Project
Fashion Company and Social Media Project
Fashion Advertising Campaign Year-end Capstone Project

----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
30min
March 10, 202573. Special Events Functions as a Promotional Activity Fashion Marketing, Part 3
Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events.
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
Red Carpet Fashion Trends
MET Gala

--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
20min
February 24, 202572 - Special Events as a Promotional Activity (Online) _ Fashion Marketing, Part 2
Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events.
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
Red Carpet Fashion Trends
MET Gala

--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
24min
February 18, 202571. Special Events as a Promotional Activity (In-person) | Fashion Marketing, Part 1
Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events:
What it is
The purpose
Characteristics
1 of 3 types of special events

--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
Red Carpet Fashion Trends
MET Gala

--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
21min
February 02, 202570. Framing Your Image with Public Relations | Fashion Marketing
Episode 70. In this episode, I discuss public relations:
What it is
The purpose
What it involves
Comparison to advertising
Difference between publicity and public relations

--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
Selling Presentation - 45 pages of bright Gen Z colors & graphics

ASSIGNMENTS
10 activities for all 8 steps (36 pages)
Step 1 – 1 Engagement activity
Step 2 – 3 Determining Needs and Wants activities
Step 3 – 1 Showcasing Features and Benefits activity
Step 4 – 1 Providing a Solution activity
Step 5 – 1 Closing the Sale activity
Step 6 – 1 Upselling activity
Steps 7 & 8 – 1 Confirmation and Retention activity
All Steps – 1 external activity in which the students engage with actual sales personnel

PROJECT
"The Art of Selling" project (17 pages)

--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
23min
January 27, 202569. The One Promotional Element That is FREE...Publicity | Fashion Marketing
Episode 69. In this episode, I discuss publicity:
What it is
The purpose
Characteristics
The components of a press kit

--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
Selling Presentation - 45 pages of bright Gen Z colors & graphics

ASSIGNMENTS
10 activities for all 8 steps (36 pages)
Step 1 – 1 Engagement activity
Step 2 – 3 Determining Needs and Wants activities
Step 3 – 1 Showcasing Features and Benefits activity
Step 4 – 1 Providing a Solution activity
Step 5 – 1 Closing the Sale activity
Step 6 – 1 Upselling activity
Steps 7 & 8 – 1 Confirmation and Retention activity
All Steps – 1 external activity in which the students engage with actual sales personnel

PROJECT
"The Art of Selling" project (17 pages)

--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
19min
January 20, 202568. After Closing the Sale - Upselling, Confirmation, and Retention | Fashion Marketing, Steps to Selling Part 7
Episode 68. In this episode, I discuss the last 3 steps of the selling process.
----------
To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:
Engagement
Determining needs and wants
Showcasing features and benefits
Providing a solution
Closing the sale
Upselling
Confirmation
Retention

--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
This bundle can be accessed in 2 locations:
Teachers Pay Teachers
Marketing EdVenture

⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
Selling Presentation - 45 pages of bright Gen Z colors & graphics

ASSIGNMENTS
10 activities for all 8 steps (36 pages)
Step 1 – 1 Engagement activity
Step 2 – 3 Determining Needs and Wants activities
Step 3 – 1 Showcasing Features and Benefits activity
Step 4 – 1 Providing a Solution activity
Step 5 – 1 Closing the Sale activity
Step 6 – 1 Upselling activity
Steps 7 & 8 – 1 Confirmation and Retention activity
All Steps – 1 external activity in which the students engage with actual sales personnel

PROJECT
"The Art of Selling" project (17 pages)

--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
...more
24min

FAQs about Marketing EdVenture with Jacque' Walker:

How many episodes does Marketing EdVenture with Jacque' Walker have?

The podcast currently has 78 episodes available.