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Marketing EdVenture with Jacque' Walker
Marketing EdVenture with Jacque' Walker episodes
- 77. Compiling a Competitive Advantage Profile for an Advertising Campaign | Fashion Marketing Series, Part 4
Episode 77. In this 5-part series, I will explore several components of an advertising campaign:
- Executive summary & Objectives
- Fashion company profile
- Target market
- Competitive advantage & Industry trends
- Advertising media
Today's episode introduces the Competitive Advantage.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
- Written advertising campaign document (8 – 10 pages).
- Oral presentation.
- Digital presentation.
- Visual boards.
- Physical advertising item.
Access the project👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
👨🏾🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture website
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
- Special Events Presentation
- Advertising Presentation
- Visual Merchandising Presentation
- Selling Presentation
ASSIGNMENTS
- Market Segmentation Poster
- Market Segmentation Quiz
- Identifying Publicity
- Name That Competition
- Competition Type Quiz
- Advertising Agency Exercise Bundle
PROJECTS
- Fashion Advertising Campaign Survey
- Cause Marketing Project
- Branding a Fashion Business Project
- Fashion Company and Social Media Project
- Fashion Advertising Campaign Year-end Capstone Project
----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
19 min - 76. Segmenting a Target Market for Effective Advertising Campaign | Fashion Marketing Series, Part 3
Episode 76. In this 5-part series, I will explore several components of an advertising campaign:
- Executive summary & Objectives
- Fashion company profile
- Target market
- Competitive advantage & Industry trends
- Advertising media
Today's episode introduces the Target Market.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
- Written advertising campaign document (8 – 10 pages).
- Oral presentation.
- Digital presentation.
- Visual boards.
- Physical advertising item.
Access the project👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
👨🏾🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture website
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
- Special Events Presentation
- Advertising Presentation
- Visual Merchandising Presentation
- Selling Presentation
ASSIGNMENTS
- Market Segmentation Poster
- Market Segmentation Quiz
- Identifying Publicity
- Name That Competition
- Competition Type Quiz
- Advertising Agency Exercise Bundle
PROJECTS
- Fashion Advertising Campaign Survey
- Cause Marketing Project
- Branding a Fashion Business Project
- Fashion Company and Social Media Project
- Fashion Advertising Campaign Year-end Capstone Project
----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
20 min - 75. Creating a Fashion Company Profile for an Advertising Campaign | Fashion Marketing Series, Part 2
Episode 75. In this 5-part series, I will explore several components of an advertising campaign:
- Executive summary & Objectives
- Fashion company profile
- Target market
- Competitive advantage & Industry trends
- Advertising media
Today's episode introduces the Fashion Company Profile.
----------
RESOURCES
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
- Written advertising campaign document (8 – 10 pages).
- Oral presentation.
- Digital presentation.
- Visual boards.
- Physical advertising item.
Access the project👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
👨🏾🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture website
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
- Special Events Presentation
- Advertising Presentation
- Visual Merchandising Presentation
- Selling Presentation
ASSIGNMENTS
- Market Segmentation Poster
- Market Segmentation Quiz
- Identifying Publicity
- Name That Competition
- Competition Type Quiz
- Advertising Agency Exercise Bundle
PROJECTS
- Fashion Advertising Campaign Survey
- Cause Marketing Project
- Branding a Fashion Business Project
- Fashion Company and Social Media Project
- Fashion Advertising Campaign Year-end Capstone Project
----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
24 min - 74. SMART Advertising Campaign Objectives & Executive Summary | Fashion Marketing Series, Part 1
Episode 74. In this 5-part series, I will explore several components of an advertising campaign:
- Executive summary & Objectives
- Fashion company profile
- Target market
- Competitive advantage & Industry trends
- Advertising media
Today's episode introduces the Executive Summary and details the SMART criteria for creating effective objectives.
----------
RESOURCES
🎙️Episode 15 - Executive Summary
*****
📑Student activity - "Your Executive Summary"
Learn from an event judge how your students can develop an award-winning Executive Summary. The assignment objective is to help the student write an effective Executive Summary. It contains:
- 4 Teacher Resources
- 4 Student Resources
- 4 Student Examples
- 4 Video Reviews of the Student Examples
Access the activity 👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
📑Student activity - “Your Objective”
This activity helps you develop at least 1 objective for a project like a promotional plan, advertising campaign, marketing strategy, business proposal, etc.
Access the activity 👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
📚Student project - "Fashion Advertising Campaign Year-end Project"
The “Fashion Advertising Campaign” capstone project objective is to develop a 6-week advertising campaign for a fashion business to demonstrate understanding of advertising as the main promotional element of an integrated marketing campaign. Students will also gain experience in writing a formal document; creating visuals; and giving an oral presentation. This assignment allows the students to collaborate as an advertising agency to use advanced marketing knowledge and skills from previous marketing courses. Below are the expectations of the project:
Project deliverables:
- Written advertising campaign document (8 – 10 pages).
- Oral presentation.
- Digital presentation.
- Visual boards.
- Physical advertising item.
Access the project👇🏾
- Teachers Pay Teachers
- Marketing EdVenture website
*****
👨🏾🏫 Ultimate Fashion Advertising Class Bundle that is filled with a semester of content.
This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture website
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATIONS
- Special Events Presentation
- Advertising Presentation
- Visual Merchandising Presentation
- Selling Presentation
ASSIGNMENTS
- Market Segmentation Poster
- Market Segmentation Quiz
- Identifying Publicity
- Name That Competition
- Competition Type Quiz
- Advertising Agency Exercise Bundle
PROJECTS
- Fashion Advertising Campaign Survey
- Cause Marketing Project
- Branding a Fashion Business Project
- Fashion Company and Social Media Project
- Fashion Advertising Campaign Year-end Capstone Project
----------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
30 min - 73. Special Events Functions as a Promotional Activity Fashion Marketing, Part 3
Episode 73. In this episode, I discuss one of the Promotional Mix Elements - Formal and Informal Function Special Events.
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
- Red Carpet Fashion Trends
- MET Gala
--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
20 min - 72 - Special Events as a Promotional Activity (Online) _ Fashion Marketing, Part 2
Episode 72. In this episode, I discuss one of the Promotional Mix Elements - Online and Enrollment Special Events.
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
- Red Carpet Fashion Trends
- MET Gala
--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
24 min - 71. Special Events as a Promotional Activity (In-person) | Fashion Marketing, Part 1
Episode 71. In this episode, I discuss one of the Promotional Mix Element - Special Events:
- What it is
- The purpose
- Characteristics
- 1 of 3 types of special events
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Special Events?
👗Special Event Presentation
👗Special Event Activities
- Red Carpet Fashion Trends
- MET Gala
--------------------------------------------------------------------------------
The Ultimate Fashion Marketing Class Bundle is packed with 4 vibrant presentations, fun and engaging activities, quizzes, and 4 major projects for an immersive semester of fashion exploration. Learn more about this resource here.
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
----------
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
21 min - 70. Framing Your Image with Public Relations | Fashion Marketing
Episode 70. In this episode, I discuss public relations:
- What it is
- The purpose
- What it involves
- Comparison to advertising
- Difference between publicity and public relations
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
- This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
- Selling Presentation - 45 pages of bright Gen Z colors & graphics
ASSIGNMENTS
10 activities for all 8 steps (36 pages)
- Step 1 – 1 Engagement activity
- Step 2 – 3 Determining Needs and Wants activities
- Step 3 – 1 Showcasing Features and Benefits activity
- Step 4 – 1 Providing a Solution activity
- Step 5 – 1 Closing the Sale activity
- Step 6 – 1 Upselling activity
- Steps 7 & 8 – 1 Confirmation and Retention activity
- All Steps – 1 external activity in which the students engage with actual sales personnel
PROJECT
- "The Art of Selling" project (17 pages)
--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
23 min - 69. The One Promotional Element That is FREE...Publicity | Fashion Marketing
Episode 69. In this episode, I discuss publicity:
- What it is
- The purpose
- Characteristics
- The components of a press kit
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
- This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
- Selling Presentation - 45 pages of bright Gen Z colors & graphics
ASSIGNMENTS
10 activities for all 8 steps (36 pages)
- Step 1 – 1 Engagement activity
- Step 2 – 3 Determining Needs and Wants activities
- Step 3 – 1 Showcasing Features and Benefits activity
- Step 4 – 1 Providing a Solution activity
- Step 5 – 1 Closing the Sale activity
- Step 6 – 1 Upselling activity
- Steps 7 & 8 – 1 Confirmation and Retention activity
- All Steps – 1 external activity in which the students engage with actual sales personnel
PROJECT
- "The Art of Selling" project (17 pages)
--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
19 min - 68. After Closing the Sale - Upselling, Confirmation, and Retention | Fashion Marketing, Steps to Selling Part 7
Episode 68. In this episode, I discuss the last 3 steps of the selling process.
----------
To break down the various aspects of selling, there will be 7 episodes that cover each of the following steps:
- Engagement
- Determining needs and wants
- Showcasing features and benefits
- Providing a solution
- Closing the sale
- Upselling
- Confirmation
- Retention
--------------------------------------------------------------------------------
RESOURCE
Looking for resources to teach Selling? Look no further.
I have the Ultimate Selling Bundle that will help your students learn through activities, role-play, research and presentation.
- This bundle can be accessed in 2 locations:
- Teachers Pay Teachers
- Marketing EdVenture
⬇️⬇️⬇️
BUNDLE CONTENT:
PRESENTATION
- Selling Presentation - 45 pages of bright Gen Z colors & graphics
ASSIGNMENTS
10 activities for all 8 steps (36 pages)
- Step 1 – 1 Engagement activity
- Step 2 – 3 Determining Needs and Wants activities
- Step 3 – 1 Showcasing Features and Benefits activity
- Step 4 – 1 Providing a Solution activity
- Step 5 – 1 Closing the Sale activity
- Step 6 – 1 Upselling activity
- Steps 7 & 8 – 1 Confirmation and Retention activity
- All Steps – 1 external activity in which the students engage with actual sales personnel
PROJECT
- "The Art of Selling" project (17 pages)
--------------------------------------------------------------------------------
If you find this podcast valuable, please subscribe, rate, review and share it with someone who will benefit from the information shared here today.
Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
24 min
About Marketing EdVenture with Jacque' Walker
From the publisher's feed
Hey there,
Welcome to “Marketing EdVenture with Jacque’ Walker”, THE HUB for Business, Fashion, Marketing, and other CTE Educators that integrate marketing into the learning experience.
I’m a former educator who taught 14 years in a magnet school crafting a 4-year Fashion Marketing program; 3-year dual credit Visual Presentation certification; and certified entrepreneurship academy while being a DECA advisor. I have over 20 years of experience in sales, retail management, and project management.
My mission is to equip secondary educators with marketing resources to connect the classroom to digital natives while cultivating an engaged learning environment.
I’ve curated this space to disseminate information and collaborate with thought leaders in all aspects of marketing to:
• Foster development and growth in fashion classes and programs,
• Support business, fashion, and marketing CTSO advisors and sponsors,
• Provide multiple prep educators guidance along the way,
• Encourage targeted career exploration,
• Expose post-secondary education opportunities,
• Facilitate project-managed classrooms,
• And so much more.
People you can expect to join us here are master educators; CTE administration and personnel; industry experts; and trailblazing alumni who’ve applied their high school marketing exposure to their professions.
These guests will spotlight bi-weekly on Feature Fridays.
Every Monday morning you can connect with me during your drive. I’ll chat with you more in-depth about fashion marketing, DECA, entrepreneurship, and trending topics.
If you’re still listening to me right now, that means you have an interest in marketing education and/or fashion marketing. With that in mind, you are exactly who this show is for.
I’m truly grateful to have you here. So, grab your favorite beverage, open up your Notes app on your device, and be prepared for all of the goodness that’s headed your way.