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CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? 

You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) 

Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implementing the right CRM can be a game-changer for your business. We explore a variety of CRM options including Salesforce, HubSpot, Zoho, and ActiveCampaign, highlighting their unique features, price points, and functionalities. I emphasise the importance of cloud-based CRMs for secure data storage and easy accessibility. 

Learn about crucial CRM functionalities such as email automation, lead scoring, pipeline management, and data segmentation. Discover why clean data and proper implementation are vital for maximising the benefits of your CRM system.

 This episode also sheds light on overcoming common challenges businesses face, such as transitioning from Excel spreadsheets and ensuring team buy-in. Tune in to gain actionable insights on selecting, setting up, and effectively using a CRM to enhance your customer journey, streamline your sales processes, and ultimately boost your business growth. 

If you need personalised advice on choosing the right CRM for your business, feel free to reach out. Happy listening!

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this!

Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof.

We delve into specific marketing tactics, such as the importance of consistency in messaging across channels and how to position your brand effectively in the market. 

If you're a service provider struggling with pricing and communicating your value, this episode is packed with actionable insights tailored for you. Learn how to use testimonials to your advantage, create compelling content, and maintain brand authenticity while integrating AI tools into your marketing strategy. You’ll also gain valuable tips on navigating economic impacts on business and the importance of experience in building confidence.

Don’t miss out on these expert tips from Tahnee to elevate your marketing game and attract the right clients. Subscribe now to Marketing Espresso, leave a review, and share this episode with others! Reach out if you have any marketing-related questions.

**In This Episode, You'll Learn:**
- How Tahnee Sanders pivoted from journalism to helping businesses with their media messaging.
- The importance of showcasing your process to justify pricing.
- How to highlight the benefits of your service offerings effectively.
- The power of engaging social proof and testimonials.
- Tips for maintaining consistency in messaging across various marketing channels.
- How to position your brand for different market segments.
- Reflections on navigating economic impacts on business growth.

**Key Takeaways:**
- Communicate the value of your expertise through detailed process explanations.
- Use client testimonials to reinforce the benefits of your services.
- Stay consistent with your brand messaging to build trust and familiarity.
- Align your marketing strategies to position your brand effectively in the market.

Tune in and transform the way you communicate your value! Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.

Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.

As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge what their expertise is truly worth.

Her career began in media, where she quickly rose through the ranks to become the youngest editor of a daily newspaper in Australia at just 26. A bold career pivot took her across The Americas, where she found her way into the world of creative entrepreneurship—first as a floral designer and wedding stylist, then as a content strategist for a leading international wedding blog and one of the first online learning platforms for creative entrepreneurs.

Since launching The Strategy Studio in 2019, Tahnée has helped hundreds of small business owners refine their messaging through strategy sessions, website copywriting, and ChatGPT training. She also helps business owners integrate AI tools into their marketing while maintaining brand authenticity—empowering them to streamline content creation without sacrificing quality.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle.

This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved.

Drawing from my 15+ years of experience, I discuss how creating a feedback loop and ensuring that every team member is engaged can be a game changer for your marketing efforts. 

I also highlight practical ways to get your team involved, such as having competitions and sharing the business's marketing goals. 

Whether you have a virtual assistant, contractors, or a larger team, understanding how to integrate marketing into your company's culture is essential for growth.

Lastly, I emphasize the impact of internal marketing on creating a positive work environment and growing raving fans both internally and externally.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!?

Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! 

Kel shares insights on the platform’s extensive functionalities, including CRM, email marketing, calendaring, and even cryptocurrency payments. 

He addresses common concerns about security and data management, and offers practical advice for transitioning to an all-in-one system.

Kelvin Holliday is the Founder and CEO of the Transformational Group of companies, they are creators of time and freedom by sharing our Thinking to develop yours, Technology selection that's easy and cost-effective, and building remote Teams (Some call VA teams) by providing Internationally Recognised "Transformational Leadership" systems. 

Having been recognised in the top 10 professionals for leadership and Team systems internationally by Fox, ABS NBC and CBS, and as a 3 times #1 best selling author, he is passionate and motivated to share these experiences and systems with you. 

Connect with Kevlin on LinkedIn.

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. 

I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience.

So, how are you engaging your teams in marketing and encouraging them to be a part of 'the marketing team.' I emphasise the necessity of team involvement to enhance customer engagement and the effectiveness of marketing efforts.

I am going through examples to day of how I have seen this transform businesses but also more often than not how I have seen it been the breaking of the marketing strategy.

With over 15 years of marketing experience, I share insights from my career, including the challenges of implementing marketing functions in growing businesses. 

From my experiences, you'll learn about the critical importance of change management, digital marketing evolution, and practical tips for integrating team feedback into your strategies. Whether your business is large or small, the team's proximity to clients can significantly influence your marketing's success. 

I hope you love this episode

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I always love getting a guest back on the show and Aleyx Ward is no exception! 

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. 

Aleyx is going to give us her secret research sauce... asking your customers questions! 

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. 

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. 

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. 

Join us as we explore the power of story and research in creating connections with your ideal clients. 

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."

With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!)

So is LinkedIn really all that?
Will it really save your Social Media strategy?

I express my frustration about the notion that simply following trends or seeking a 'silver bullet' solution will lead to guaranteed success. I emphasise the importance of building a personal brand and being active on LinkedIn, but I argue against relying solely on any single platform. Instead, I advocate for a multi-faceted marketing approach that integrates various channels such as social media, website, email marketing, and more. 

Listen to this episode and my thoughts on where LinkedIn should fit in your marketing matrix! 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.

We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing!

 Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience’s desires. 

Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.

Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.

She’s worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.

Connect with Suzanne:
Website
Linkedin

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...

But regardless of the type of business, the industry, their service there are key things that always rear their head.

In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. 

From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. 

I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. 

Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel.

Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. 

We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. 

Katrina shares her valuable insights into building relationships through DMs, the necessity of moving followers off platforms and into your CRM or email list, and developing a structured posting strategy that aligns with your business offers. 

As the founder of a successful Global Digital Media Marketing Agency, Katrina has guided hundreds of businesses, both product and service-based, to achieve remarkable success using the power of the internet. 

Her self-taught journey and hands-on experience have made her a beacon for those looking to thrive in the digital age. 

Her mission is to shine a light on 100,000 everyday small business owners with their own stories,  empowering them to know their own worth and create the world they want to live in. 

Katrina's focus on results and solutions has led her to develop and share her expertise through her Academy and Service offers, making her knowledge accessible to a broader audience.

Her mantra? “Your Story is the most valuable thing you own - let’s share that! ”

Connect with Katrina

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative