Marketing Espresso

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In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. 

Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster.

Stephanie shares her extensive experience in marketing for top-tier brands like Nike and Apple before moving on to create Creative Career Level Up, a flagship coaching and training program. 

We discuss the importance of aligning personal values with the company culture and offer practical tips to ascertain this alignment through deep self-understanding and thorough research. 

Stephanie also provides insights into personality profiling and how understanding your core values can pave the way to a fulfilling career. 

Whether you're looking to move up the corporate ladder or seeking new clients for your business, this episode is packed with actionable advice on achieving career satisfaction and success.

Connect with Stephanie:

LinkedIn

Website

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? 

Well here are my tips for actually setting up realistic benchmarks based on data and history!

I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances. 

Additionally, I need to be realistic about the time, effort, and budget required to reach your goals. Whether it's growing your social media following or increasing your email list, I provide practical advice on how to measure and achieve your marketing objectives effectively. 

Remember to focus on what works for you and trim the fat from strategies that don't deliver results.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets!

In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners.

Ellie shares insights on acquiring business assets, managing cash flow, and overcoming financial hurdles for growth.

Whether it's securing a loan for a new car, expanding inventory, or preparing for future investments, Ellie's expertise provides practical guidance to help you navigate financial decisions in your entrepreneurial journey.

Ellie is a  finance and mortgage broker, and business owner all whilst juggling being a mum to a busy 2-year-old and a brand new bub!

Ellie is a numbers girly, with four years in finance and many years in accounting prior.

Her passion around finance comes from her drive to help people achieve their goals, whether that is home ownership, growing their businesses through the purchasing of assets or simply purchasing a new car to get their family from A to B safely.

Connect with Ellie through Instagram

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? 

Well I hate to say it, but it's the boring stuff...

Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you want to be headed.

No point jumping in a car and driving with no destination in mind... (I mean there is when you're on holidays sure... but not when you're trying to save fuel and get somewhere.)

Having a solid marketing strategy in place is essential. 

Before jumping into the fun stuff like designing your logo or choosing Instagram colours, it's key to map out your customer journey, set up your CRM, and establish your nurture sequences. 

From understanding your messaging to planning your social media posts and email campaigns, this episode is packed with actionable insights to help you streamline your marketing efforts and avoid common pitfalls.

Make sure no customer gets lost, and every touchpoint adds value. 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness.

Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work!

Nicky and Ness are seasoned business leaders and coaches with over 50 years of combined experience in leadership, sales, and coaching. They co-founded Business Together to help business owners escape the cycle of "busy" and build thriving businesses on their own terms. Since 2015, they’ve empowered service-based businesses to move from chaos to clarity, giving owners and leaders the time freedom they crave through practical, real-world strategies.

In 2024, they co-authored Healthy Hustle: The New Blueprint to Thrive in Business and Life, a game-changing guide that challenges the grind of hustle culture, offering smarter strategies for business growth, empowering teams, and reclaiming time. Both Nicky and Ness hold professional coaching certifications, and their approach blends wisdom with actionable insights to help business owners and leaders not just succeed, but also thrive.

They are also the hosts of the Smart Business Growth podcast, where they dive deeper into strategies for sustainable growth and leadership, providing listeners with practical advice to help them thrive in both business and life.

Connect with Nicky and Ness here:
https://businesstogether.com.au/
https://www.linkedin.com/company/b2business-together/

Nicky LinkedIn
Ness LinkedIn

Download Chapter One of "Healthy Hustle"

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.)

Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method'

This method helps align marketing efforts with business goals and to assess the effectiveness of current practices. 

By identifying tasks that should be started, stopped, or continued, you can optimise their strategies for better results. 

The main habits I see needing some tough love? Frequent social media postings or excessive emails, be honest with yourself about what is truly working.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success.

Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yourself a little further.

The episode touches on goal setting, overcoming fear and doubt, and staying motivated. Sari Elle's experience offers valuable insights into the parallels between personal challenges and business obstacles, highlighting the importance of community, networking, and unwavering determination. Tune in to hear about her next ambitious goals and the lessons she's learned along the way.

Sari-Elle is an experienced communications consultant and leader passionate about helping individuals and organisations communicate strategically and create meaningful change. 
 
 Her skills include strategic PR profiling campaigns, litigation PR, social media management, internal and stakeholder communications, and government and media relations.
 
 On a mission to make a difference, Sari-Elle is actively involved in community service, particularly with Lions Australia. She recently ran the World's Highest Marathon, the Everest Base Camp Marathon in May 2024, to raise awareness and funds for the Australian Lions Foundation. Sari-Elle raised over $126,000 and also placed 3rd foreign female and 7th overall.
 
 Sari-Elle holds a Bachelor of Media (Communication and Journalism) from UNSW and was named a finalist in Mediaweek Australia's 2023 "Next of the Best" Awards.

Current positions 

• Managing Director of Alpha Consult
• Board member of Australian Lions Hearing Dogs
• Board member of Lyrebird Foundation 
• President of Coogee Lions Club 

Connect with Sari-Elle on LinkedIn.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We're back!!! 

It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. 

This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs.

If you’re serious about leveling up your marketing game and cutting through the noise, this is the episode for you. Warning: I do get a little ranty, but hey, that’s all a part of the Marketing Espresso charm... right?

Here’s What I'm Covering:

💡 Trends You Should Care About:

• Why social media’s changing, and why your Instagram followers aren’t enough anymore.
• The rise of human-centered design—connection is everything, folks.
• SEO and voice search aren’t just buzzwords—they’re your website’s best friends in 2025.

📉 What’s on the Decline:

• Online courses: The one-size-fits-all approach? Not so much.
• Influencer marketing: Still relevant, but it’s all about picking the right people.
• Overly polished brands: Perfection is boring; let your personality shine.

🔑 The Keys to Winning in 2025:

• Diversify your marketing (because relying on just one platform is a disaster waiting to happen).
• Make it easy for people to buy from you—no one has time to figure it out.
• Build a brand, not just a trendy campaign. Consistency wins every time.
• Show you care about your customers’ data. Mistrust is high, so be the brand they can count on.

🔥 Rant Alert:
We’re talking about why trend-chasing is lazy marketing, why your emails don’t need to be pretty (just clear), and why collaboration and connection are still the secret sauce to growing your business. Oh, and let’s not forget AI—great tool, but let’s be honest about its limits (and environmental impact).

Listen Now for:
Bold predictions, no-BS advice, and all the motivation you need to crush your marketing in 2025. Whether you’re here for the insights, the rants, or just a laugh, you’re in the right place.

Join the Conversation:
Got thoughts? Questions? Want to rant back at me? Slide into my DMs or drop me a message—I’d love to hear what you think about the trends (and anti-trends) for 2025.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

It's the last episode for 2024!!
How did we get here so quickly?

It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead!

Major trends I saw this year?

The shifting from digital to real-world connections, personalized email marketing, and brand authenticity. 

Yep who else saw the rise of in-person events and the decline in the effectiveness of overly salesy pitches, online courses, and the continuing relevance of email and SEO?

Also the stats are telling us - people are spending less time on social media platforms! 

Most excitedly - there's a rise in brand marketing... an absolutely lost form of marketing!

So marketers, business owners I urge you in 2025 to think beyond social media and invest in a strong brand strategy. 

I'm going to share my plans and hopes for 2025, while encouraging you to review your 2024 strategies and prepare for the year ahead.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Do you think of planning and roll your eyes?
Or maybe you think of planning and get so excited to get paper and coloured pens at the ready!
Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.)

Whether you hate or love it, Michelle is going to give you the tips you need to make sure you don't just set goals or plans and forget about them but actually develop action plans, set intentions and bring the plan to life (and reach those goals!)

This episode emphasises the significance of reflection, accountability, and flexibility in achieving goals.

Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business.

Michelle is known for smart, strategic solutions that build thriving businesses and provide women with the freedom to enjoy what matters most - in business and life. Prior to starting her business in 2016, she spent more than a decade in the media industry - playing an integral role in building two start-ups from solo entities to thriving global brands.

Michelle’s superpower is being able to cut through the overwhelm and overdrive of running a business alone. As a voice of reason and a motivating force, her focus is on removing roadblocks and identifying the opportunities, structure and resources to meet the demands of running a business.

Michelle has shared her insights on stages, masterclasses, podcasts and in print. She has her own podcast - 'Your Business Boost' and is the Productivity Editor of 'Women Love Tech' and 'The Carousel' news sites.

She lives on the Northern Beaches of Sydney, Australia with her two daughters and Jett, their pet cavoodle.

Connect With Michelle
Website
LinkedIn
Email: [email protected]

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative