Marketing Espresso

Send us Fan Mail

No doubt you've heard of this term, but what does it actually mean?

Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy.

Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. 

But when it comes to using multiple channels the trick is habit stack your marketing and getting your consistency right before diving into it all.

My advice? gradually setting up and integrating different channels into your marketing strategy, ensuring each channel is effective before expanding to the next. 

I'm giving you practical examples and insightson how to implement omnichannel marketing effectively.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

How does understanding your customer and their profile help you with your marketing?

In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes.

We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer relationships.

Ros shares insights on how different archetypes like Tribe Builder, Sovereign, Wise Woman, and Warrior respond to marketing and customer service, offering tips on tailoring communication and services to each.

And further to understanding your customer how can recognising and leveraging your own archetypes lead to better outcomes?

Ready to know what Archetype you are?
Find out here
You get 50% off for being a Marketing Espresso listener! How good!

When she was growing up, Ros wanted to be a vet or a scientist, but her fascination with human behaviour and neuroscience led her to a career in organisational development, specialising in improving business outcomes by developing individuals, teams, and organisations.

After more than 20 years in corporate human resources and organisational development roles, a successful battle with cancer gave Ros the nudge to take her passion for transforming leaders and improving how individuals and organisations cope with change in a new direction.

Leaving her senior corporate role in 2012, Ros established her consulting business, Shaping Change, to achieve her goals.

Ros is a solution and results-oriented facilitator, with expertise spanning strategic planning, leadership development, organisational culture, change management, emotional intelligence and employee engagement.

She is also a talented and multi-award-winning executive and leadership coach, with coaching clients at executive and senior levels in Government agencies, private enterprise, and the community sector.

In 2016, Ros felt compelled to look deeply at the differences in the leadership styles of men and women. The result was the Women’s Leadership Archetypes model, now being used worldwide by women to discover how they can better leverage their natural strengths to lead with purpose, authenticity, and integrity. In 2022 Ros was recognised with a World of Difference Award by the International Alliance for Women (TIAW) for this work. Ros now licences other women coaches, facilitators, mentors, and trainers to use the WLA in their work, creating a ripple effect across the globe.

Ros is a blogger and the author of The Resilient Employee. In addition, she contributes regular articles to Leaders in Heels, The Huffington Post, and People Development magazine.

Connect with Ros

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique.

So how do we supercharge it?

Well have a listen and find out!

But for a sneak peak I am going to talk about...

The importance of nurturing relationships
How to systemise your communication with your network
Collaborations built on mutual value
Intentional interactions 
Asking for referrals

Enjoy these practical tips for both product and service-based businesses to help leverage community networks for marketing success.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Are you guilty of thinking you can communicate because you can well, talk?

Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication?

Well, I have communication expert Leesa Shannon back on the poddy and we are identifying three major communication challenges—lack of clarity, lack of confidence, and ineffective messaging—and providing strategies to overcome them. 

From a career that started in Public Relations, Leesa has been fascinated in how people communicate, and the impact it has on human connection, relationships, success and ultimately results. 

Leesa is now a sort-after strategy and leadership facilitator, human performance coach, and communications advisor with over 20 years of experience consulting to a vast array of organisations, including blue chip multinationals, start-ups, not for profit and high-profile individuals.

Her expertise centres around vision, messaging, and strategic alignment for organisations seeking growth, market repositioning, and government advocacy. She is a sought-after facilitator for strategy development and planning sessions, a trusted coach for senior leaders, and a skilled architect of strategic communications and execution plans. 

For the past 14 years, Leesa has also advised and coached the State and National Australian of the Year award finalists and recipients, including the likes of Grace Tame, Adam Goodes, Rosie Batty, the Thai Cave Divers – Richard Harris and Craig Challen – to name a few.

Find out more about Kármán Line
Connect with Lisa

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Without fail my annual don't forget to market over the holiday period episode hits your ears...

Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost.

So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away?

Here are my actionable tips on how to stay relevant to clients over Christmas and New Year's. 

Also don't forget that we need to prepare marketing campaigns in advance to manage quieter business periods effectively and stress avoiding complete disengagement to retain brand trust and client relationships.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me.

Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it!

Dan is sharing with us his innovative strategies that consistently drive significant revenue for brands, including his own successful fitness apparel brand, Gearbunch.

He explains the importance of personalised email marketing campaigns using tools like Klaviyo, detailing how user behaviour can inform targeted communication at various stages of the customer journey.

Dan emphasises the critical role of owning customer data and integrating it with other marketing efforts to maximise ROI.

The discussion also highlights the transformation of traditional email marketing into a sophisticated, behaviour-driven approach, aiming to enhance customer experience and boost revenue.

So what untapped potential is there to optimise your email marketing?

Dan Nikas is an expert in meta advertising and email marketing for e-commerce, known for his innovative strategies and impressive results. 
 
As the founder of Gear Bunch, a globally successful fitness apparel brand, Dan has demonstrated his prowess by consistently driving 20-30% of the brand’s revenue through meticulously crafted email marketing campaigns. His unique approach has earned him a spot on Meta’s Australian Business Council, where his unconventional yet highly effective methods caught the attention of industry leaders, leading him to become a global trainer for Meta. 
 
Dan's journey is as compelling as his expertise. Before entering the world of e-commerce, he spent 17 years as a homicide detective, a role that honed his analytical skills and deep understanding of human behavior. This background has uniquely positioned him to excel in marketing, allowing him to connect with audiences on a profound level. Despite having no formal marketing training, Dan's transition from law enforcement to successful entrepreneurship showcases his adaptability and innovative spirit. 
 
In the realm of meta advertising, Dan’s achievements are remarkable. His strategies, such as using Facebook Messenger for e-commerce, have consistently delivered outstanding results, even deviating from conventional practices. This innovative approach led Meta to invite him as a global trainer, where he shares his insights and teaches businesses how to optimize their advertising efforts. 
 
As a podcast guest, Dan Nikas brings a wealth of knowledge in e-commerce, email marketing, and meta advertising, enriched by his fascinating journey from detective to entrepreneur

Find Dan on LinkedIn
Visit his Website 

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them.

There is this little old thing we used to do in Marketing called... research.

Use feedback from your current, previous, or ideal client to identify their needs and their interests. 

Through conversations and strategic listening, you business owner/ marketer can tailor your content to meet their audience's expectations and build stronger connections.

Let's also talk about my favourite thing - the misconceptions around relying solely on social media for business success and listen to me advocate for a broader approach to content strategy.

This episode is a guide to better understanding audience desires to create impactful content.

Want more of my thoughts on Social Media & Marketing?

Download my White Paper
"Social Media Won't Save Your Marketing"

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it.

However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer.

It's refreshing to sit with another marketing strategist and talk about all of the things that businesses miss when it comes to marketing!

Suzanne shares expert insights on simplifying marketing strategies and the often unseen effort that goes on behind the scenes of successful marketing campaigns. 

Enjoy this episode as we give advice on deep listening to your customers, maintaining consistency, addressing client needs, and navigating the realities of entrepreneurship and the importance of authenticity and dedication as keys to achieving meaningful results in business.

Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.

She’s worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.

Connect with Suzanne:
Website: https://www.suzannereilley.com/
Linkedin: https://www.linkedin.com/in/suzannereilley/

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.

One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."

Well let me tell you, it is the same with your marketing...

I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...

It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.

Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions. 

Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels. 

And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth. 

I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads. 

As always I cannot highlight enough the need for customised reporting based on your unique business needs.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

So how do you make cashola?

Well, I have money expert Justine McClean back to chat just about that.

We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts.

Justine shares insights from her extensive experience, emphasising the significance of having a goal-oriented approach to business operations.

We're also talking about the importance of knowing your expenses, managing cash flow, and aligning business practices with personal success goals.

Justine encourages business owners to look beyond immediate comparison with competitors and focus on sustainable pricing structures to ensure long-term success.

Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mastering them to educate business owners on how to change your financial mindset and secure your business's success.

Hear how Justine has turned her costly mistakes into valuable lessons, and discover why so many business owners shy away from numbers.

We're chatting practical methods to help you become financially savvy and explain why understanding your business's finances is crucial for telling its story and shaping its future.

Justine provides actionable strategies for managing your personal income, like setting a fixed weekly wage and allocating money for taxes, superannuation, and savings.

We discuss the importance of taking business finances seriously and mastering both financial and marketing aspects to succeed.

With simple tracking methods and a fresh perspective on financial education, Justine encourages openness and learning within the entrepreneurial community.

Website: https://www.justinemclean.com/

Book: https://www.justinemclean.com/book

Instagram: https://www.instagram.com/flossifiles

LinkedIn: www.linkedin.com/in/justine-mclean-business-money-expert-educator

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative