Marketing Espresso

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I always love getting a guest back on the show and Aleyx Ward is no exception! 

In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. 

Aleyx is going to give us her secret research sauce... asking your customers questions! 

It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. 

We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. 

We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. 

Join us as we explore the power of story and research in creating connections with your ideal clients. 

I hope you love this episode!

Aleyx Ward is a Brand Storyteller and Founder of Core Story. She’s worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She’s a big believer in the power of story for both businesses and individuals.

Connect with Aleyx on LinkedIn

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

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Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend."

With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!)

So is LinkedIn really all that?
Will it really save your Social Media strategy?

I express my frustration about the notion that simply following trends or seeking a 'silver bullet' solution will lead to guaranteed success. I emphasise the importance of building a personal brand and being active on LinkedIn, but I argue against relying solely on any single platform. Instead, I advocate for a multi-faceted marketing approach that integrates various channels such as social media, website, email marketing, and more. 

Listen to this episode and my thoughts on where LinkedIn should fit in your marketing matrix! 

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.

We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing!

 Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience’s desires. 

Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.

Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.

She’s worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.

Connect with Suzanne:
Website
Linkedin

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Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track...

But regardless of the type of business, the industry, their service there are key things that always rear their head.

In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. 

From subpar branding industry wide to the misuse of stock images and poor website navigation, I cover the essential elements businesses often overlook. 

I emphasise the importance of a cohesive brand identity, up-to-date and personalised visuals, and clear, engaging websites that resonate with your audience. 

Join me as I share practical tips and advice on how to implement marketing that elevates your brand, and doesn't just tick the marketing box.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel.

Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. 

We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. 

Katrina shares her valuable insights into building relationships through DMs, the necessity of moving followers off platforms and into your CRM or email list, and developing a structured posting strategy that aligns with your business offers. 

As the founder of a successful Global Digital Media Marketing Agency, Katrina has guided hundreds of businesses, both product and service-based, to achieve remarkable success using the power of the internet. 

Her self-taught journey and hands-on experience have made her a beacon for those looking to thrive in the digital age. 

Her mission is to shine a light on 100,000 everyday small business owners with their own stories,  empowering them to know their own worth and create the world they want to live in. 

Katrina's focus on results and solutions has led her to develop and share her expertise through her Academy and Service offers, making her knowledge accessible to a broader audience.

Her mantra? “Your Story is the most valuable thing you own - let’s share that! ”

Connect with Katrina

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

What even is content marketing? Do I need it? 

Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape.

I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. 

Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. 

Tune in to learn how to create impactful content without overwhelming your audience and ensure your marketing efforts are effective.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

Whether you want to believe it or not... Your website IS your digital shopfront... 

And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. 

You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites.

Zoe and I discuss the critical role a professional website plays in a business's success, especially for service-based businesses. We dive into the impacts of the digital shift during COVID-19, the pitfalls of DIY website builders like GoDaddy, and the importance of brand strategy. 

Zoe shares valuable tips on how to ensure your website looks professional reflects your brand identity, and creates a seamless user experience. 

We also talk about the balance between creativity and functionality, the importance of high-quality imagery, and the benefits of tracking website analytics. 

Tune in for an episode packed with actionable advice to transform your website into an effective business tool.

Zoe, a seasoned designer of over 20 years, she has navigated various sectors—from corporates to charities—showcasing her expertise. 

Clients adore her can-do spirit, efficiency, and knack for making design enjoyable. She thrives on the belief that impactful design can transform the world. Her passion lies in empowering small businesses to stand out. Zoe adores all aspects of thoughtful design, from fashion and slow living to culinary artistry and sustainable living.

Connect with Zoe:

Instagram

LinkedIn

Website

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

The customer journey - one of the most important and most overlooked parts of your marketing strategy! 

So today I am delving into the importance of focusing on the customer journey over other marketing efforts. 

Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing. 

I share my personal experience of integrating a Friday email download to keep clients informed, addressing the common feedback that clients feel disconnected during project execution. 

Emphasising intentional communication and mapping out every step of the customer journey can enhance customer satisfaction, increase repeat business, and generate referrals. 

Tune in to learn how to create a seamless customer experience that stands out.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. 

Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for successful PR outcomes. We discuss why PR should be an integral part of your marketing strategy, the credibility third-party endorsements provide, and how to strategically use PR to outperform competitors. Lexy also sheds light on how to choose the right PR professional and what kind of budget you should consider for impactful PR. 

If you're eager to elevate your brand and get valuable tips for your own PR efforts, this episode is a must-listen. 

Join us and learn how PR can be a game-changer for your business!

Lexy Mann is a creative and strategic thinker with a talent for navigating complex challenges and uncovering unique, powerful insights. Whether shaping thought leadership stories for top-tier media or defining value propositions in new business areas, Lexy thrives on making an impact.

She believes in collaboration over competition, leveraging holistic company insights to drive meaningful shifts in brand positioning. Known for her proactive and autonomous approach, Lexy earns the trust of senior stakeholders, ensuring seamless execution with minimal input required.

Passionate about continuous growth, she views every role as an opportunity to expand her capabilities and find new inspiration. Above all, Lexy is committed to sharing that inspiration—whether through innovative ways of working or technical expertise—to empower those around her.

Connect with Lexy Mann on LinkedIn.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative

Send us Fan Mail

 If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. 

In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success.

I share insights from my work with seven-figure business owners, revealing that social media is just one marketing channel among many, and often not the most crucial one. 

I'll debunk the myth that you need thousands of followers to generate sales.

Tune in to learn why focusing too much on Instagram can actually hinder your business growth and discover how to create a marketing strategy using an omni channel approach.

DOWNLOAD MY CONTENT PLANNER

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative